The document provides an overview of mobile inspiration and trends from the Mobile Inspiration Conference 2012. It discusses the evolution from fixed to mobile interactions and highlights key areas like social networks, games, location-based experiences, interactive projections, sensors, and non-physical interactions. Examples are given of projects that enhance gaming with location or leverage objects, devices, and sensors for interactive experiences. The document stresses the importance of listening to consumers, designing for mobile first, and creating ideas that are personal, portable, and potent on mobile.

1. GETTING TO GREAT MOBILE IDEAS
What’s here and what’s next
MOBILE INSPIRATION CONFERENCE 2012
AMSTERDAM OCTOBER 2 2012

3. From Fixed Line To Freedom
Social Networks + Mobile Out of Home and
Websites Online Ads Games Beyond
Tools
Terms Terms
Terms Terms Terms Terms
Facebook, SMS, MMS, Projections,
websites Banners Online games touchscreens,
Myspace, mobisode, GPS,
mini or microsites Expandables ARG (alternate Bebo,widgets, proximity tools,
Java, Symbian,
content partnership Eyeblaster reality games) applications, instant holograms,
Flash Lite, interactive sensors
syndication Page-takeovers Mobile games messaging,
Streaming banners Treasure Hunts application, QR
Codes, augmented
reality, apps
one + screen many + screens many + screens + environment
Fixed environment / fixed interaction points Movable environment / movable interaction points

4. WE ARE WE CARRY AND WE HAVE HIGH WE ARE
SURROUNDED INTERACT WITH DEFINITION CONSTANTLY
BY HIGH SOPHISTICATE STILL AND VIDEO SHARING WITH
SPEED D SENSORS CAMERAS FRIENDS
CONNECTIONS

5. MY PERSONAL BEST OF
CANNES MOBILE 2012 AND
WHERE WE’RE GOING NEXT
INTERACTIVE PROJECTIONS
ENHANCED + LOCATION GAMING
INTERACTIVE SENSORS
OBJECT + DEVICE INTERACTION
NON-PHYSICAL INTERACTION

6. ENHANCED + LOCATION GAMING

8. ENHANCED + LOCATION GAMING
MEATPACK SHOE STORE
HIJACK!!

10. OBJECT + DEVICE
INTERACTION
LEGO LIFE OF GEORGE
PRODUCT / MOBILE INTERACTIVE EXPERIENCE

12. ENHANCED + LOCATION GAMING
TOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVER
GOLD CANNES MOBILE LIONS

14. ENHANCED + LOCATION GAMING
LEXUS TORI 500 + SPORTS ILLUSTRATED
MOBILE RACING GAME

16. OBJECT + DEVICE
INTERACTION
BAND-AID AUGMENTED REALITY
PRODUCT + MOBILE INTERACTIVE CONTENT

18. ENHANCED + LOCATION GAMING
PAIN SQUAD
CONTENT + GAMING EXPERIENCE

20. WHAT THESE IDEAS HAVE IN
COMMON
SHARABLE + UTILITY + PORTABLE + PERSONAL
CONTEXT + INSIGHT POWER THE BEST MOBILE
IDEAS

21. INTERACTIVE OUT-OF-
HOME

23. OBJECT + DEVICE
INTERACTION
DISNEY APPMATES
TABLET & OBJECT INTERACTIVE GAME

25. NON-PHYSICAL INTERACTION
STAR WARS SCIENCE: JEDI TRAINER
BRAIN-ACTIVITY GAMING

27. INTERACTIVE SENSORS
DISNEY RESEARCH
TOUCH´E ENHANCED TOUCH INTERACTION

29. INTERACTIVE SENSORS
OBJECT + DEVICE
INTERACTION
NON-PHYSICAL INTERACTION
ENHANCED + LOCATION GAMING
NOKIA PUSH / BURTON SNOWBOARDS
ENHANCED LOCATION-BASED, SENSOR-CONTROLLED SOCIAL GAMING

31. Getting To Great Mobile Creative
LISTEN TO (AND USE) CONSUMER
INSIGHTS
HAVE AN IDEA THAT IS TRULY
MOBILE
DESIGN EVERYTHING ‘MOBILE
FIRST’
MAKE IT PERSONAL, PORTABLE AND
POTENT
KEEP IT
SIMPLE!

32. Thanks!
@tomeslinger
@saatchi_sisomo
tomeslinger.com
saatchi.com/now