10 Shifts Changing Consumer Behavior / Germany

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Presentations created for the Social Media Days conference in Hamburg, Germany. Stats are taken from multiple sources but majority are from our Digital Republic research report.

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  • How many people watch mad men?Typical of a generation but a type of marketer at the time
  • Three things on marketers place. It used to be just creative.
  • Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
  • Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
  • 10 Shifts Changing Consumer Behavior / Germany

    1. Apps/Push Notifications Mobile Email Group Texting Social DM SMS Voice Marketing IM IM IM Mobile Email Email SMS + MMSEvents Email Email IM Events Events Events EventsDirect Fax Direct Fax Direct Fax Direct Fax EmailDirect Mail Direct Mail Direct Mail Direct Mail Direct Fax Direct MailTelephone Telephone Telephone Telephone Telephone<1990 1990s 1999 2000s 2012TV TV TV TV TVRadio Radio Radio Radio Radio PrintPrint Print Print Print DisplayDisplay Display Display Display Website Cable TV Website Website Search Online Display Website Search Search Paid Search Search Online Display Online Display Landing Pages Online Display Paid Search Paid Search Microsites Landing Pages Landing Pages Online Video Affiliate Marketing Microsites Microsites Webinars Online Video Online Video Blogs/ RSS Webinars Affiliate Marketing Podcasts Contextual Affiliate Marketing Webinars Wikis Blogs Social Networks RSS Mobile Web Podcasts Behavioral Social Media & Ads Contextual Virtual Worlds Wikis Widgets Social Networks Twitter Mobile Web Mobile Apps Geolocation Pinterest
    2. HYBRIDENERGY
    3. Slide via JESS3
    4. Slide via JESS3

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