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Social Media for the Careerist: Navigating Social Media and Networking Resources

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Learn to use the web and social media to develop your personal brand, showcase your skills to potential employers and expand your network. From developing on online portfolio to finding internship opportunities through Twitter, you'll learn about tools and resources you can use to get a step ahead in your career. Hosted by Central Michigan University's Alpha Kappa Psi.

Presented on Feb. 1. 2012

Published in: Career, Technology, Business
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Social Media for the Careerist: Navigating Social Media and Networking Resources

  1. 1. Social Media for the Careerist Rachel M. Esterline Email: Rachel.M.Esterline@gmail.com Twitter: @RachelEsterline Web: www.rachelmesterline.com Sponsored by Alpha Kappa Psi Navigating Social Media & Networking Resources
  2. 2. Who I am  Central Michigan University alumna ◦ Integrative Public Relations major ◦ Involved in PRSSA, SGA, CM Life, PR Central  Marketing & Communications Officer for the Saginaw Community
  3. 3. What I’ve done
  4. 4. Get a step ahead  Launch an online portfolio to showcase your skills and knowledge  Develop an effective social media presence  Position yourself as a young professional who is a thought leader in your field
  5. 5. It’s a revolution http://www.youtube.com/watch?v=3SuNx0UrnEo
  6. 6. 89% of companies use social media for recruiting Source: Mashable
  7. 7. What will happen when they Google you?
  8. 8. rachelmesterline.com
  9. 9. “Surprised businesswoman with Coffee” by herlitz_pbs You only get one first impression… Make it count.
  10. 10. Set up an online portfolio  Try an easy-to-use website platform: ◦ Wordpress.com ◦ Wix.com ◦ Webs.com ◦ Weebly.com  Invest in your own URL  Consider including “testimonials” – two to three sentence recommendations about your skills and work ethic  Provide basic contact information ◦ Social media, email and phone (Google
  11. 11. bridgetszuminsky.com
  12. 12. Make an impression  Go with a clean, simple design ◦ Less is more ◦ Include a nice headshot  Make sure there are absolutely no spelling or grammar errors  Work samples and/or class work ◦ Show only your best samples  Include link in your email signature, on resumes and on your business card
  13. 13. lindenmault.beyondcredentials.com
  14. 14. Get started in the blogosphere  Read and comment on relevant blogs ◦ Alltop.com ◦ Google.com/blogsearch ◦ Blogs.com/topten  Offer to guest post on other blogs  Launch your own blog to position yourself as a thought leader and showcase your writing skills and knowledge ◦ Select a topic you are passionate about:  Greek Life, music, art, American Idol, cooking
  15. 15. blog.brazencareerist.com
  16. 16. blogs.hbr.org
  17. 17. Read career blogs  careerealism.com  levolove.com  thenewcareerist.com  mscareergirl.com  lindseypollak.com/blog  onthejob.45things.com  comerecommended.com/blog “Rosie the Blogger” by Mike Licht, NotionsCapital.com
  18. 18. 45% of companies use Twitter to find talent Source: Mashable
  19. 19. Start tweeting  Search Twellow.com or Search.Twitter.com to find people with similar interests  Join Twitter Chats related to your major (Full list: bit.ly/yc1pdR) ◦ #u30pro ◦ #BizForum ◦ #EntrepChat  Engage in conversations with other students and professionals  Share relevant articles/blog posts  Fill out your bio and location“Twitter bird” by Mike Licht, Travelin' Librarian
  20. 20. 50% of companies use Facebook to find talent Source: Mashable
  21. 21. Upgrade your Facebook profile  Check your privacy settings ◦ Acquaintances who have already graduated are now potential references – and they likely can see all of your posts  Join relevant groups ◦ U30pro - http://on.fb.me/wy9W6S  “Like” the pages of companies that offer internships/jobs that interest you
  22. 22. U30pro
  23. 23. 80% of companies use LinkedIn to find talent Source: Mashable
  24. 24. Link up with professionals  Connect with peers, professors and professionals  Request recommendations, even from your peers  Join “Groups” and join conversations  Use it for “interview recon” “Linkedin Chocolates” by nan palmero
  25. 25. 1 of 3 employers reject candidates based on content found online Source: Mashable
  26. 26. Avoid social media mishaps  Remove any embarrassing updates from your timeline  Un-Like any controversial or inappropriate pages  Limit your friends’ ability to tag you in updates and photos “Sweet Sorrow” by Caro Wallis
  27. 27. Nurture your network  Write thank you notes for those who help, advise or interview you  Email relevant articles to professionals you know  Send congratulatory notes  Take them out for coffee
  28. 28. Try these tools  Prezi.com  Diigo.com  Pintrest.com  Scribd.com  Slideshare.net  Vimeo.com  Eventbrite.com  Sparked.com  Asana.com  Evernote.com
  29. 29. “social media, social networking, social computing tag cloud (#5)” by daniel_iversen

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