This document summarizes a webinar on pay-per-click (PPC) recruitment marketing. It discusses the differences between search engine optimization (SEO) and search engine marketing (SEM), how PPC recruitment campaigns work by bidding on job postings, the major job search engines like Indeed and Simply Hired, different bidding strategies for PPC campaigns, integrating applicant tracking systems (ATS) for tracking and reporting, and the benefits of using PPC recruitment marketing such as measuring results and managing budgets. The webinar includes a question and answer session at the end.