The document summarizes an educational webinar about pay-per-click (PPC) recruiting. The webinar covers the differences between search engine optimization (SEO) and search engine marketing (SEM), how PPC recruitment marketing campaigns work, bidding strategies for PPC campaigns, and how to track PPC campaigns using applicant tracking systems. The webinar host is Neil Costa from HireClix, a recruiting marketing agency, and there is time for questions at the end.

1. The Anatomy of Pay-Per-Click Recruiting Educational Webinar Series: November 18, 2010

3. Quick Intro

4. Webinar Topics –

5. Search engine optimization (SEO) vs. search engine marketing (SEM)

6. How pay-per-click (PPC) recruitment marketing campaigns work

7. The difference between Indeed, Simply Hired, JuJu and Google

8. Bidding strategies for PPC recruiting

9. Applicant tracking systems and a PPC recruiting campaign

11. 4 Does PPC Matter?

12. 5 SEO vs. SEM/PPC

13. 6 SEO vs. SEM/PPC Pay-Per-Click Ads Pay-Per-Click Ads

14. 7 End User Search Behavior - Views Courtesy of User Centric, Inc

15. 8 End User Search Behavior - Clicks

16. 9 SEO vs. SEM/PPC

17. 10 How PPC Recruitment Marketing Works Graphics from Simply Hired…

18. 11 How PPC Recruitment Marketing Works Company A Bid @ $1.00 Company B Bid @$0.80 Company C Bid @ $0.65 Company D Bid @$0.30

19. 12 Differences Between the Search Engines Major Search Engines Job Aggregators

20. 13 Facebook PPC – Laser Focused Targeting

21. 14 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?

23. Use Information to:

24. Find Leverage Points

25. Triage Underperformers

26. Have Patience to Ride out Ebbs and Flows

27. Don’t be Afraid to Pause

28. Better Value in Aggregators than Major Search Engines

30. 17 Tracking & Reporting = ROI Expect Great Reporting…

32. Pay Only for Performance

33. Grow Employer Brand

34. Measurable Results

35. Manage Recruitment Marketing Investments by:

36. Functional Job – Sales, Finance, Engineering

37. Geography – Site Specific, Expansion