This document outlines a city marketing plan for Nearbuy in Hyderabad. It aims to increase subscriber base by 40% and sales by 50% in 8 months through various initiatives. The plan targets untapped areas like Secunderabad by getting 30,000 new subscribers. Key strategies include advertising, leveraging top merchants by offering them deals, referral campaigns, proximity marketing through WiFi hotspots, and sponsoring events to target influencers like students. The roadmap details rolling out these strategies over quarters in 2015-2016 through activities like newspaper ads, hoardings, group deals, and deal countdowns at malls.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Aumora Foundation is a non-profit organization that provides support to poor and elderly people in Bangladesh. The organization's founder, Mr. Mojammel Hoque, wants to increase donations and awareness of the foundation through digital marketing. A strategic plan is proposed that focuses on search engine optimization, email marketing, Google AdWords, and social media marketing. The plan aims to increase donations by $100 each year through these low-cost tactics, while also raising the profile of Aumora Foundation. Key elements of the plan include optimizing the foundation's website to rank higher in search results, sending regular email updates, running targeted Google ads, and engaging supporters through social media.
The document outlines the key elements of a 90-day digital communications plan, including identifying your brand, defining parameters and goals, connecting with relevant audiences on social media platforms, listening to conversations, publishing content, engaging communities, and evaluating results. It recommends focusing efforts on a few major social networks like LinkedIn, Facebook, and Twitter. Blogging and maintaining an active online presence are emphasized as important ways to engage audiences and boost search engine rankings. The plan provides a weekly breakdown for setting up infrastructure and monitoring online conversations to meet defined communications objectives.
This document outlines a campaign for the SOSTAC framework to promote Tuli Hotels & Resorts on Twitter. The situation analysis finds strengths in experience and locations but weaknesses in marketing. The objective is to improve the hotel image and brand awareness through a promotional Twitter campaign. The strategy is to target new customers, reposition the brand, and promote through Twitter with one marketing employee. Tactics include using Twitter to update customers, offer support, and share news. Actions involve the marketing department interacting on Twitter daily. Control includes tracking comments and followers to measure satisfaction.
This document discusses building a 2012 marketing budget including metrics, dashboards, KPIs and best practices. It recommends understanding your marketing landscape by mapping out your actions, channels, hubs and activities. It then discusses calculating the value of each action and channel, and the costs associated. Finally, it covers setting goals, tracking KPIs, making data accessible, comparing performance, and celebrating progress to measure marketing performance.
How to Make the Most of Your Marketing Efforts During a Spending FreezeJessika White
The document discusses marketing strategies used by the University of Alabama's Bama By Distance program during a spending freeze. It recommends (1) asking questions to find free marketing opportunities, (2) conducting an internal audit to enhance communication practices, and (3) increasing communication across college alumni databases and graduating seniors. Specific tactics included an extensive email campaign pushing leads to apply and keeping personalized, conversational communication with leads about deadlines and program updates. The key takeaways emphasize increasing communication, auditing practices, asking for free opportunities, maintaining communication with leads, and embracing change.
This document outlines a city marketing plan for Nearbuy in Hyderabad. It aims to increase subscriber base by 40% and sales by 50% in 8 months through various initiatives. The plan targets untapped areas like Secunderabad by getting 30,000 new subscribers. Key strategies include advertising, leveraging top merchants by offering them deals, referral campaigns, proximity marketing through WiFi hotspots, and sponsoring events to target influencers like students. The roadmap details rolling out these strategies over quarters in 2015-2016 through activities like newspaper ads, hoardings, group deals, and deal countdowns at malls.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Aumora Foundation is a non-profit organization that provides support to poor and elderly people in Bangladesh. The organization's founder, Mr. Mojammel Hoque, wants to increase donations and awareness of the foundation through digital marketing. A strategic plan is proposed that focuses on search engine optimization, email marketing, Google AdWords, and social media marketing. The plan aims to increase donations by $100 each year through these low-cost tactics, while also raising the profile of Aumora Foundation. Key elements of the plan include optimizing the foundation's website to rank higher in search results, sending regular email updates, running targeted Google ads, and engaging supporters through social media.
The document outlines the key elements of a 90-day digital communications plan, including identifying your brand, defining parameters and goals, connecting with relevant audiences on social media platforms, listening to conversations, publishing content, engaging communities, and evaluating results. It recommends focusing efforts on a few major social networks like LinkedIn, Facebook, and Twitter. Blogging and maintaining an active online presence are emphasized as important ways to engage audiences and boost search engine rankings. The plan provides a weekly breakdown for setting up infrastructure and monitoring online conversations to meet defined communications objectives.
This document outlines a campaign for the SOSTAC framework to promote Tuli Hotels & Resorts on Twitter. The situation analysis finds strengths in experience and locations but weaknesses in marketing. The objective is to improve the hotel image and brand awareness through a promotional Twitter campaign. The strategy is to target new customers, reposition the brand, and promote through Twitter with one marketing employee. Tactics include using Twitter to update customers, offer support, and share news. Actions involve the marketing department interacting on Twitter daily. Control includes tracking comments and followers to measure satisfaction.
This document discusses building a 2012 marketing budget including metrics, dashboards, KPIs and best practices. It recommends understanding your marketing landscape by mapping out your actions, channels, hubs and activities. It then discusses calculating the value of each action and channel, and the costs associated. Finally, it covers setting goals, tracking KPIs, making data accessible, comparing performance, and celebrating progress to measure marketing performance.
How to Make the Most of Your Marketing Efforts During a Spending FreezeJessika White
The document discusses marketing strategies used by the University of Alabama's Bama By Distance program during a spending freeze. It recommends (1) asking questions to find free marketing opportunities, (2) conducting an internal audit to enhance communication practices, and (3) increasing communication across college alumni databases and graduating seniors. Specific tactics included an extensive email campaign pushing leads to apply and keeping personalized, conversational communication with leads about deadlines and program updates. The key takeaways emphasize increasing communication, auditing practices, asking for free opportunities, maintaining communication with leads, and embracing change.
Free Growth Marketing Plan Sample For a B2B AI Technology CompanyGrowth Channel
This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany.
To learn more or create a marketing plan for your own business, go to https://growthchannel.io
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
The document provides information and advice for creating a successful business plan in 2017. It begins with statistics showing increasing revenue from 2014-2016. It then discusses the importance of having a clear mission and vision, performing a SWOT analysis to understand strengths/weaknesses, and setting goals. The document outlines key sections of a business plan including marketing, team formation, implementation, and follow-up. It emphasizes that goals should be specific, measurable, attainable, relevant and time-based. Examples are given for different types of goals - results, behavior, and developmental. The document concludes with questions.
Integrating Social Media into Marketing and Sales PlanningJeffrey L. Cohen
This presentation was given to food service professionals to help them understand how to integrate social media into their marketing and sales planning. It also provided an overview of some social media best practices.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Everything You Need To Know About AdWords Attribution ModelsWill Marlow Agency
In this presentation, we highlight the different attribution modeling options that are available in AdWords, and the impact that each can have on your campaigns.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
This document provides a template for writing a marketing action plan with the overall objectives of increasing sales, customers, or market share. It guides the user through analyzing their target customers and competitors, identifying strengths and weaknesses, setting business objectives, and creating a targeted marketing strategy and action plan. Key elements include understanding customer needs, how the product compares to competitors, determining target customer groups, the best ways to reach each group through different marketing channels, and setting measurable goals and deadlines to evaluate success over time.
The document outlines the SOSTAC framework for developing a marketing plan. It consists of 6 elements - Situation, Objectives, Strategy, Tactics, Actions, and Control. The framework helps establish objectives and determine strategies, tactics, and actions to achieve objectives. It also emphasizes the importance of developing a detailed, measurable action plan and controlling implementation. The document then provides examples of how to apply the SOSTAC framework to analyze a hotel group's marketing approach and website.
Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.
This document provides a guide to creating an effective demand generation strategy with four key parts: 1) Defining the target audience through research of past customers and new prospects. 2) Setting goals and key performance indicators. 3) Structuring the marketing and sales funnels to move leads through stages. 4) Choosing appropriate tactics like paid search, social media ads, and content marketing for the top, middle, and bottom of the funnel. The document emphasizes optimizing the strategy over time by reviewing goals, lead scoring, funnel efficiency, and customer feedback.
5 Simple Steps to Social Media Marketing Success for Real Estate AgentsHeather Piazza
Are you a real estate agent finding it hard to navigate the social media world? Check out my 5 simple steps to social media marketing success!
1. Find time to focus
2. Create a plan
3. Implement and execute
4. Analyze and measure
5. Rinse and repeat
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Welcome to Rakesh Tech Solutions
Rakesh Tech Solutions is the best and leading Digital Marketing and Web Design and Development company in Hyderabad. We offer logo designing, mobile app development at the best price compared to other Digital Marketing agencies in Hyderabad. Our branches are located at Madhapur, kondapur, Gachibowli, Jubilee hills & Banjara Hills..
LEADS provides inside sales and lead generation services to help clients increase revenue. They work as an extension of the client's sales team to qualify leads, set appointments, and develop relationships. Outsourcing these functions allows clients to focus on core business while LEADS handles cold calling, data collection, and presenting client benefits to prospects. LEADS trains specialized inside sales representatives and works closely with clients to customize services that meet their unique needs and industry.
This document summarizes a webinar about upgrading lead nurture programs. It discusses incorporating other marketing channels like display ads and social media into traditional email-based nurturing. It provides an example of how to create a multi-channel nurturing strategy using segmentation and sequenced messaging. It also discusses how Localytics applies nurturing concepts beyond email by targeting website visitors with relevant display and social ads based on their engagement level. The key takeaway is that nurturing is not limited to email and marketers can generate more leads by delivering personalized content across channels.
This document provides guidance on creating a digital marketing plan template. It emphasizes that a template is essential for establishing a marketing funnel and driving website traffic to reach marketing goals. The template should include key tactics like blogging, landing pages, email marketing, social media, and website extras to engage customers and generate leads. Creating a template according to goals makes the digital marketing planning process easier.
A brief presentation showing the specific segments of working in traditional & digital marketing required to achieve the sale target in Real estate category
Verify Digital - Verified Lead GenerationMatthew King
Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.
Free Growth Marketing Plan Sample For a B2B AI Technology CompanyGrowth Channel
This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany.
To learn more or create a marketing plan for your own business, go to https://growthchannel.io
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
The document provides information and advice for creating a successful business plan in 2017. It begins with statistics showing increasing revenue from 2014-2016. It then discusses the importance of having a clear mission and vision, performing a SWOT analysis to understand strengths/weaknesses, and setting goals. The document outlines key sections of a business plan including marketing, team formation, implementation, and follow-up. It emphasizes that goals should be specific, measurable, attainable, relevant and time-based. Examples are given for different types of goals - results, behavior, and developmental. The document concludes with questions.
Integrating Social Media into Marketing and Sales PlanningJeffrey L. Cohen
This presentation was given to food service professionals to help them understand how to integrate social media into their marketing and sales planning. It also provided an overview of some social media best practices.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Everything You Need To Know About AdWords Attribution ModelsWill Marlow Agency
In this presentation, we highlight the different attribution modeling options that are available in AdWords, and the impact that each can have on your campaigns.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
This document provides a template for writing a marketing action plan with the overall objectives of increasing sales, customers, or market share. It guides the user through analyzing their target customers and competitors, identifying strengths and weaknesses, setting business objectives, and creating a targeted marketing strategy and action plan. Key elements include understanding customer needs, how the product compares to competitors, determining target customer groups, the best ways to reach each group through different marketing channels, and setting measurable goals and deadlines to evaluate success over time.
The document outlines the SOSTAC framework for developing a marketing plan. It consists of 6 elements - Situation, Objectives, Strategy, Tactics, Actions, and Control. The framework helps establish objectives and determine strategies, tactics, and actions to achieve objectives. It also emphasizes the importance of developing a detailed, measurable action plan and controlling implementation. The document then provides examples of how to apply the SOSTAC framework to analyze a hotel group's marketing approach and website.
Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.
This document provides a guide to creating an effective demand generation strategy with four key parts: 1) Defining the target audience through research of past customers and new prospects. 2) Setting goals and key performance indicators. 3) Structuring the marketing and sales funnels to move leads through stages. 4) Choosing appropriate tactics like paid search, social media ads, and content marketing for the top, middle, and bottom of the funnel. The document emphasizes optimizing the strategy over time by reviewing goals, lead scoring, funnel efficiency, and customer feedback.
5 Simple Steps to Social Media Marketing Success for Real Estate AgentsHeather Piazza
Are you a real estate agent finding it hard to navigate the social media world? Check out my 5 simple steps to social media marketing success!
1. Find time to focus
2. Create a plan
3. Implement and execute
4. Analyze and measure
5. Rinse and repeat
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Welcome to Rakesh Tech Solutions
Rakesh Tech Solutions is the best and leading Digital Marketing and Web Design and Development company in Hyderabad. We offer logo designing, mobile app development at the best price compared to other Digital Marketing agencies in Hyderabad. Our branches are located at Madhapur, kondapur, Gachibowli, Jubilee hills & Banjara Hills..
LEADS provides inside sales and lead generation services to help clients increase revenue. They work as an extension of the client's sales team to qualify leads, set appointments, and develop relationships. Outsourcing these functions allows clients to focus on core business while LEADS handles cold calling, data collection, and presenting client benefits to prospects. LEADS trains specialized inside sales representatives and works closely with clients to customize services that meet their unique needs and industry.
This document summarizes a webinar about upgrading lead nurture programs. It discusses incorporating other marketing channels like display ads and social media into traditional email-based nurturing. It provides an example of how to create a multi-channel nurturing strategy using segmentation and sequenced messaging. It also discusses how Localytics applies nurturing concepts beyond email by targeting website visitors with relevant display and social ads based on their engagement level. The key takeaway is that nurturing is not limited to email and marketers can generate more leads by delivering personalized content across channels.
This document provides guidance on creating a digital marketing plan template. It emphasizes that a template is essential for establishing a marketing funnel and driving website traffic to reach marketing goals. The template should include key tactics like blogging, landing pages, email marketing, social media, and website extras to engage customers and generate leads. Creating a template according to goals makes the digital marketing planning process easier.
A brief presentation showing the specific segments of working in traditional & digital marketing required to achieve the sale target in Real estate category
Verify Digital - Verified Lead GenerationMatthew King
Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.
Marketo's Secret Sauce: Smarter Marketing for Best ResultsSugarCRM
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo. In this session, Jon will share an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including:
- Key trends driving marketing automation
- Designing programs to be measurable
- Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics
- How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentationbrzaaap
The document summarizes an IBM Think!Thursday event about internet marketing strategies for business partners. It includes an agenda for presentations on using online marketing to generate opportunities. Business partners face challenges with marketing budgets and brand recognition. Internet marketing is presented as a cost-effective way to target audiences and generate qualified leads through content on partner websites and third-party sites. Sample vendor partners and campaign options are outlined.
Presented to over 1500 registrants for the American Marketing Association, this presentation explains the changing role of the traditional B2B marketer into the revenue-focused marketer.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.
The document summarizes topics that will be covered in a marketing refresher course, including marketing plans, branding, networking, search engine optimization, marketing and money, and social media. Key elements of each topic are defined, such as the components of an effective marketing plan, defining a brand, tips for networking, the SEO process, how to track marketing activities and results, and popular social media platforms. The course aims to provide tools and knowledge to help companies increase profitability through strategic marketing efforts.
The document discusses various aspects of online marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and lead generation. It provides tips on building an optimized website, search engine rankings, keyword research, integrating marketing efforts with CRM systems, and measuring performance.
The document outlines an agenda for a conference on bridging the sales and marketing divide. It then provides details about how ShareBuilder 401(k) integrated web analytics and email marketing with Salesforce to better prioritize leads for their sales team. By automating lead scoring and nurturing based on prospects' online activity, they increased sales per rep by 17% in the first 6 months. The last section discusses how iTKO, an enterprise software company, similarly integrated their marketing and sales processes in Salesforce to improve lead management and focus on common goals and results.
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
The document discusses digital strategy and planning. It outlines the key phases of planning, creation, actualization, and evaluation for an effective digital marketing strategy. The planning phase involves defining business objectives and audience personas. The creation phase is where tactical solutions are developed based on the strategy and audience analysis. The actualization phase is real-time implementation and optimization of campaigns. And the evaluation phase assesses key performance indicators to improve future initiatives.
The document provides an overview of developing a social media roadmap. It discusses planning objectives and metrics, researching the target audience and competitors, developing a content strategy, selecting tools, and evaluating performance. Key aspects include creating valuable content, building communities, driving conversions, and monitoring brand awareness, referrals, leads, and the value of fans over time.
Executive Program in Sales Management (Monday) June 20141-degree INC
The document outlines Nick's career highlights in sales, marketing, and HR leadership roles and volunteer experience, as well as an agenda for an executive sales management program covering topics like accelerating sales performance, integrating marketing and sales, and developing effective sales and customer plans. It also includes a brief bio on Nick highlighting his career path and personal interests in volunteer work and fitness.
This document outlines a business plan for Dynamic, a proposed marketplace that matches small businesses with bloggers for influencer marketing campaigns. Key points:
- Dynamic aims to address the difficulties small businesses face in utilizing influencer marketing by developing an affordable marketplace to connect them with bloggers.
- The management team has experience in digital marketing, project management, and software engineering.
- Dynamic's platform will allow small businesses to create marketing campaigns, find bloggers based on criteria, and pay for sponsored content, while bloggers can find business opportunities, sync social accounts, and get paid for campaigns.
- The target markets are small business marketers and bloggers. With over 850,000 small businesses in Taiwan, the potential influencer
Dynamic is marketplace where helps influencers and small business marketers work together with hassles. This business is based in Taipei, Taiwan with estimated potential market size of 628 million dollars.
Social Media Reputation Management by Ralph Paglia to SABRalph Paglia
Ralph Paglia provides an overview of social media and reputation management strategies that have proven effective for car dealerships. He discusses five areas where dealerships can see a return on investment from social media including lead generation, reputation management, traffic generation, search optimization, and reducing bandwidth costs. Paglia also outlines a five phase deployment model for implementing a complete social media strategy and marketing team.
Similar to CloudComputingProduct- Marketing Plan (20)
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
3. Journalist Jeanne
Journalist
Detail Oriented, Deadline driven, Excellent communicator, Highly
Organized
Age: 28years
Sex: Female
Interests: Hollywood, Fashion, Meet-ups, Music,
Roles: Content Writer, Reporter, Journalist
Reports to: Director, Media Giant
Pain Points:
• She doesn’t want to miss any news and wants to stay up-to-date
• It is getting difficult for her to organize data collected from too many sources
• She is not able to collate complete data at once because of which she is losing out time and her content gets
delayed
Goals:
• Be as quick as possible in content gathering and posting
• Cover every information that it trending, also giving a broader outlook of opinions and facts.
4. Product Manager Porter
Product Specialist, E-Commerce
Deadline driven, ROI sensitive, Highly Organized, Amazing
Presenter, Dynamuc
Age: 35 years
Sex: Male
Interests: Technology, Gadgets,
Roles: Team Manager, Product Intelligence, Marketer
Reports to: CEO
Pain Points:
• Collating data of the products from 200+ sites
• Structuring the data to get meaningful insights
Goals:
• Successful Product Launch
• Evaluating the biggest product catalog in a timely manner
5. Age: 40 years
Sex: Male
Interests: Entrepreneurship, Food,
Roles: Operation Manager, Marketer, Finance Manager,
Reports to: None
Pain Points:
• He is not getting repeat customers and is not able to figure out where he is going wrong.
• He has no knowledge about his competitors
• He is time-pressed and spends most of the time managing the workers. He hardly gets time to analyze his
audience and market,
Goals:
• He wants data about restaurants which are catering to similar price range and cuisine in particular geography.
• He wants to do a sentiment analysis of his restaurant.
Owner Orlando
Entrepreneur
Passion driven, Team Player, Hard working,
8. Awareness / Lead Gen
Simplifying the funnel
Standard Marketing-Sales Funnel
Interest
Demo
Evaluation
Purchase
Awareness / Lead Gen
NURTURE
COMMITMENT
Blogging, Webinars Video Lessons, SEO, SEM
Marketing Automation, Access to
free resources, Client reviews and
experiences
Personalised service, upsell
Assumed Funnel for the presented
Marketing Approach /Lead Converts
9. Research
and
Evaluate
Goal
Setting
Frame
Strategy
and
Tactics
Execute
Measure
We can focus on only 1
or 2 personas initially
Need to make effective
lead gen process
Understand the most
effective ROI platform
Create more touch points for your
audience and understand path to
purchase
Optimize results and use the
insights for the next cycle
focusing on all 3 personas
(revised) together
Marketing
Approach
10. Create Buyer
Personas
Week 1 and 2
90 Day Marketing Plan
Client & Industry
Analysis
LinkedIn
Sponsored
Updates
Market
Research and
Buyer Persona
Lead Generation
Measure,
Interact and
Build
Community
Start-up forums
STORYBOARD
Competitor
Analysis
Partnerships with
companies having
similar audience
like Tableau
Story line EDM:
PART 1,2,3
Inbound leads
LinkedIn
Accelerator
Customer Survey Agency Leads
Week 3 and 4
Content Planning
(Need for
Prospects based
on stage of
customer journey)
Discovering
relevant Content
for the buyer
personas
Week 5 and 6 Week 7 and 8 Week 9 and 10 Week 11 and 12
Lead Nurturing
Content Creation
Marketing
Channels
Lead Nurturing
Content Creation
Story line EDM:
CONTENT 4,5
Marketing
Channels
LinkedIn
Sponsored
Updates
Video Case Study
Offerings
INVITE ONLY
Webinars
ETA: Get regular E-Commerce Feeds?
Try Now!!
Offerings
Gated Content
Lead Gen and
Nurturing
Partnerships
Customer Reviews
Offerings
Filter LEADS NEAR
TO BOTTOM
FUNNEL : Offer
LIMITED free
insights about
their business
Measure
Analyze EDM
effectiveness
Refine Buyer
Personas
Rate the marketing
channels
Community
Building
LinkedIn and
SlideShare
Engage
Let the sales team
interact
Sending Momento
Analyze customer
journey
REVISE
Market Research
Suggested ETA:
Want to discuss
your problem??
Lead Generation
Channels
11. Expected Outcomes
Increase client base by 50% in next quarter
Increase Awareness and increase lead generation to 50%
Increase web traffic by 30%
Increase conversion ratio by 30%
Understand the marketing behavior considering a single persona and gain insights
13. Product- OPTIMize
Product Features:
Determines website issues
Evaluates performance; ability to
compare performance with
equivalent competitors
Insights which can help improve
SEO
User Pain points:
80% of web performance can be improved by
understanding 20% of issures
User experience and dropouts
What’s in for us?
Huge customer base
We grab the users at an early stage
because most of the firms would be
in the growing stage.
Features to be included:
E-commerce standards of website performance and
relative scoring of the present website
Relative comparison sheet where you can show what
the website lacks and where to improve.
Schedule tracking based on need
14. Identify the Buyer Persona- Entrepreneur Erie
Lead Gen: Partnerships, Startup Forums, E-commerce Community
Since smaller e-commerce sites start with Facebook, we can do Facebook targeted ads for
the people who run business and connect with them on LinkedIn too to reduce costs
initially
Once the audience is defined, feed them with
• website optimization content
• Papers about high performing e-commerce website
• Create knowledge base (Webinars, white papers)
Responses from CTA’s can be dealt personally with
sales department where they can provide partial
information or an overview about their
performance
Customers down the funnel:
Send Good luck Memento with limited period offer
along with a mailer and a letter hardcopy to their
address
• Collect Customer reviews from the
converts ,endorsements and upsell
• Partner companies reference
• And then slowly capture the e-commerce
giants
Launch the product with an article, with a gated comprehensive whitepaper and track
the audience and understand the interests
Marketing
OPTIMize
Entrepreneur Erie
Age:28
Interests: Fashion, Blogging,
Music, Movies
Pain point:
• Low ROI on SEO.
• Is not able to evaluate her
web performance
• Want to evaluate her
website in comparison to
her competitors websites
Start up Forums: This is mainly for capturing the potential Business Clients who want to perform an extensive research before starting up. We can convert them during early stage of their business.
Community Building: Build a “Invite Only Community” using LinkedIn and Slide Share where people share data-centric issues, how they resolved. Give a unique proposition to community. The content must be in similar unique format where people can insert data in that link and it get posted like a story board.
This ensures readability and encourages re-visits
Change CTA: The present CTA “ Ready to discuss your requirements- Request Quote” can be easily missed out and isn’t strong? Some of the personas do not know how our services can help them. A generic CTA like “
Note: I haven’t considered the buyer personas which were stated before. “Entrepreneur Siri” would be similar to the “Owner Orlando” persona.
Since the sector is defined here, I preferred making a new persona.