Find out how Hinge redesigned their blog to be a robust, go-to resource for professional services marketers and executives. To see the final product of Hinge's overhaul, visit www.hingemarketing.com/blog today!

1. The Story of a Blog Refresh in Professional Services
Tale of a Blog Overhaul

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Once upon a time in 2002…
The Professional Services Marketing Blog
was born.

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The baby blog’s mission:
To provide quality educational material
to help professional services firms
increase growth and profitability.

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• Increase online visibility via
search engines and social
networks
• Earn the trust of its
audience by sharing useful
and relevant knowledge
With a post or two every week, a trio of writers, and an attractive
yet simple design, the baby blog was able to…

5. The Professional Services Marketing Blog
had grown into a teenager, finding its identity
and learning from growing pains.
Childhood flew by, and soon it was 2010…
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There were a handful of people writing articles and
publishing three posts per week, not to mention a
more visual and easy-to-navigate design.

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• Boosted lead generation via email and
content offers
• Increased engagement (indicated by page
views and bounce rate)
• Attracted new visitors via
social media sharing
Learning from the results of Hinge research, Google
Analytics data, subscriptions, and client conversations,
the teenage blog:

8. The Professional Services Marketing
Blog has matured into an adult, evolving
into taking the knowledge gained during
its youth to evolve into…
8
Now in 2014…

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Professional Services Marketing Today, the go-to resource for
professional services executives and marketers.
Our mission:
To give professional services
executives and marketers
advice and information they
can’t get anywhere else —
in a knowledgeable and
approachable way.

10. Now with more staff members —
and guest authors — publishing five
posts a week.
An updated design and layout enables
readers to quickly scan topics and
select the articles that matter to them.
And expanded the use of data-rich,
informative images and video, all shareable
via social media.
10

11. Professional Services Marketing Today increases
reader interaction through:
• Topic suggestions
• Polls
• SlideShare presentations
• Comments
• Industry-specific articles to
readers across professional
services sectors
11

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Even though it’s all grown up, the refreshed Professional
Services Marketing Today still achieves a primary goal it did
as a baby:
To provide quality educational material to
help professional services firms increase
growth and profitability.

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By continuing to optimize
and enhance Professional
Services Marketing Today
it will live happily ever after
— at least, until it’s time for
another refresh...

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...but that’s another story.
Visit Professional Services Marketing Today and
subscribe now at
www.hingemarketing.com/blog