36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock star brands and industry thought leaders including: Coca-Cola, REI, Intel, Cisco, Joe Pulizzi, Ann Handley, Lee Odden, Jay Baer and many more.
eBook produced by TopRankMarketing.com for Content Marketing Institute.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock star brands and industry thought leaders including: Coca-Cola, REI, Intel, Cisco, Joe Pulizzi, Ann Handley, Lee Odden, Jay Baer and many more.
eBook produced by TopRankMarketing.com for Content Marketing Institute.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Employees have been proven as an untapped resource that help increase reach, impact and quantifiable results for brands big and small. To capitalize on this opportunity more and more companies are adopting Employee Advocacy as a go-to strategy to propel their content, marketing programs, and social selling. Join thought leaders Ted Rubin, and Sarah Goodall, Head of Social Business (EMEA) at SAP as they discuss the best practices, strategies and tips behind activating a successful Employee Advocacy program that drives real ROI (and #ROR!).
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
Rebooting the whole idea of content marketing as a different kind of business activity, rather than as an alternative form of advertising and marketing. This was my keynote at #ContentJam16
20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
McGraw-Hill Professional Business Insider Work Smarter Webinar Series presents Leverage Content Marketing and Social Media to Engage More Customers
Take your marketing and your business to the next level with actual tactics and strategies leveraging content marketing programs from Joe Pulizzi and Jason Miles.
For the webinar recording visit: http://bit.ly/mhpworksmarter
Navigating Corporate Politics- DFWSEM State of Search Conference 2013Brittan Bright
Summary: Having a tough time turning innovative ideas and exciting campaigns into a reality? This session will arm you with tactics for overcoming the inevitable obstacles that prevent good ideas from becoming good work.
Action Item 1: How to sell your big ideas to your boss.
Action Item 2: Tips for understanding & overcoming corporate politics.
Action Item 3: Advice for navigating territory lines.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.
HubSpot Summer 2010 Customer Show & Tell WebinarHubSpot
This webinar, featuring HubSpot's CEO Brian Halligan, included information about HubSpot's newest inbound marketing software features and shared stories about how customers are using them to drive more leads and sales. Light touch on the roadmap is included.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
Best Practices in Content Marketing - AustraliaJoe Pulizzi
Presentation given by Joe Pulizzi, Content Marketing Institute on behalf of GoToWebinar Australia. Presentation covers the latest research in content marketing and five best practices seen in the field of content marketing.
Joe Pulizzi, founder of the Content Marketing Institute and co-author of "Managing Content Marketing" and "Get Content, Get Customers," discusses the latest customer acquisition and retention methods. During this one-hour webinar, Joe reviews essential strategies that can lift your content marketing program to the next level.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Employees have been proven as an untapped resource that help increase reach, impact and quantifiable results for brands big and small. To capitalize on this opportunity more and more companies are adopting Employee Advocacy as a go-to strategy to propel their content, marketing programs, and social selling. Join thought leaders Ted Rubin, and Sarah Goodall, Head of Social Business (EMEA) at SAP as they discuss the best practices, strategies and tips behind activating a successful Employee Advocacy program that drives real ROI (and #ROR!).
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
Rebooting the whole idea of content marketing as a different kind of business activity, rather than as an alternative form of advertising and marketing. This was my keynote at #ContentJam16
20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
McGraw-Hill Professional Business Insider Work Smarter Webinar Series presents Leverage Content Marketing and Social Media to Engage More Customers
Take your marketing and your business to the next level with actual tactics and strategies leveraging content marketing programs from Joe Pulizzi and Jason Miles.
For the webinar recording visit: http://bit.ly/mhpworksmarter
Navigating Corporate Politics- DFWSEM State of Search Conference 2013Brittan Bright
Summary: Having a tough time turning innovative ideas and exciting campaigns into a reality? This session will arm you with tactics for overcoming the inevitable obstacles that prevent good ideas from becoming good work.
Action Item 1: How to sell your big ideas to your boss.
Action Item 2: Tips for understanding & overcoming corporate politics.
Action Item 3: Advice for navigating territory lines.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.
HubSpot Summer 2010 Customer Show & Tell WebinarHubSpot
This webinar, featuring HubSpot's CEO Brian Halligan, included information about HubSpot's newest inbound marketing software features and shared stories about how customers are using them to drive more leads and sales. Light touch on the roadmap is included.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
Best Practices in Content Marketing - AustraliaJoe Pulizzi
Presentation given by Joe Pulizzi, Content Marketing Institute on behalf of GoToWebinar Australia. Presentation covers the latest research in content marketing and five best practices seen in the field of content marketing.
Joe Pulizzi, founder of the Content Marketing Institute and co-author of "Managing Content Marketing" and "Get Content, Get Customers," discusses the latest customer acquisition and retention methods. During this one-hour webinar, Joe reviews essential strategies that can lift your content marketing program to the next level.
The State of Content Marketing 2013 - AAF North DakotaJoe Pulizzi
Presentation given by Joe Pulizzi, Content Marketing Institute to AAF North Dakota in Fargo on the State of Content Marketing 2013. Includes the latest research on content marketing and covers five key content marketing trends for now into the future.
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
8 Essential Content Marketing Initiatives You Shouldn't Be WithoutJoe Pulizzi
Presentation from Joe Pulizzi (Content Marketing Institute) from the MarketingProfs B2B conference. Presentation covers the latest content marketing research, and the biggest questions from content marketers. Includes multiple case studies and calls to action.
Good to Great Content Marketing - American Marketing AssociationJoe Pulizzi
Good to great content marketing presentation given by Joe Pulizzi for the AMA Akron Canton. Covers the latest content marketing research and six key trends that all marketers can learn from as it relates to content marketing.
Content Marketing Tips and Trends - Funnel 2012 Australia - PulizziJoe Pulizzi
Presentation given by Joe Pulizzi at the Funnel 2012 event in Australia. Covers content marketing case studies, the latest B2B research, and four content marketing tips.
Presentation by Joe Pulizzi (Content Marketing Institute) for SAP marketing team entitled Good to Great Content Marketing. The presentation reviews the history of content marketing, the latest content marketing research, and five trends separating the good to great in content marketing.
Content Marketing Good to Great: 10 Keys to SuccessJoe Pulizzi
Presentation from Joe Pulizzi, Content Marketing Institute, highlighting 10 keys to content marketing success. Presented at Social Media Marketing World and Web Association Cleveland.
Pulizzi content marketing now conf 2012-content strategy_day1dlvr.it
Joe Pulizzi, founder Junta42 the Content Marketing Institute, will explore why and how a web content strategy will help you attract and retain customers, and help you ultimately choose the right online marketing tactics.
Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com #contentnow
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
Joe Pulizzi's #OMS12 Online Marketing Summit presentation on Good to Great Content Marketing, which includes Content Marketing Institute's B2B research and looks at the six differences Joe sees between what the "Haves" and "Have Nots" are doing.
Driving Event Revenue with Content MarketingJoe Pulizzi
Joe Pulizzi's keynote presentation delivered at SISO's executive forum event. Driving Event and Attendee Revenue with Content Marketing focuses on how to generate content for social sharing that will ultimately deliver more attendees to your event.
AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
Similar to The Kings of Content Marketing with Joe Pulizzi (20)
In a head-to-head showdown between two of today's most popular social media platforms, who will prevail? Download the Social Media Guide: http://bit.ly/2v2x0A5
Marketing Automation replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email.
Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate ThemGabrielle Branch
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
Understanding Google Analytics: 5 Basic Questions AnsweredGabrielle Branch
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
In this SlideShare presentation, we discuss just exactly how Visible Expert Fast Trackers outpace their colleagues and the three traits that set them apart.
Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients.
The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slidehare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return.
Enjoy!
Visible Expert: The 7 Building Blocks of Visibility Gabrielle Branch
In our research of 130 industry stars, we found that becoming a Visible Expert benefits both your firm and your clients.
We also discovered there are specific components experts need to utilize to become highly visible in the marketplace. These components are in no specific order, but all must be accounted for.
In this Slideshare presentation, learn the seven building blocks to make your way to expert status. Enjoy!
Find out how Hinge redesigned their blog to be a robust, go-to resource for professional services marketers and executives.
To see the final product of Hinge's overhaul, visit www.hingemarketing.com/blog today!
Finding Experts: Why & How Clients Seek Visible ExpertsGabrielle Branch
Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts?
In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.”
This presentation highlights the main takeaways from this research report. Enjoy!
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Premium MEAN Stack Development Solutions for Modern Businesses
The Kings of Content Marketing with Joe Pulizzi
1. Follow Hinge:
The Kings of Content Marketing: @HingeMarketing
What You Can Learn from the Best of the Best Subscribe to our Blog:
Today’s Hashtag: #hingecontentmktg Hingemarketing.com/blog
3. One of Today’s Speakers:
www.spiralingupbook.com
Lee Frederiksen, Ph.D.
Managing Partner, Hinge Marketing
lfrederiksen@hingemarketing.com
Online Marketing for Connect with me on LinkedIn:
Professional Services in/leefrederiksen
Coming Summer 2012
www.hingemarketing.com/newbook
Connect on Twitter:
@HingeMarketing
#Hingecontentmktg
4. @juntajoe
Content is King:
Good to Great Content Marketing
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute
Co-Author, Get Content Get Customers
and Managing Content Marketing
5. Agenda
• How content marketing impacts professional
services firm growth and profitability
• What is the state of content marketing today
• Good vs. Great content marketing
• How to apply to your firm
#Hingecontentmktg
5
6. New Study for Professional Services
To
download
the
report,
visit
www.hingemarke7ng.com/library
500! firms
20!
Top Experts"
319!
average employees $53,929,835!
average revenue
#Hingecontentmktg
30. @juntajoe
Example….
Joe Chernov
Vice President, Content Marketing
Eloqua
“Joe is responsible for identifying, sourcing and distributing
Eloqua’s market-facing content over all relevant social channels.
He also oversees public relations, analyst relations and social
media. Joe doubles as @eloqua on Twitter. He co-chairs the Word
of Mouth Marketing Association’s member ethics panel and
speaks at conferences and universities about social media and
marketing ethics.”
37. @juntajoe
• Average 24 posts per week/90% participation
• 850% increase in site visitors in last 18 months
• 10,000+ enewsletter subscribers with 25% open rate
• Over 1,000 published blogs, articles, videos and podcasts
More Closed Business,
Shorter Sales Cycles
38. @juntajoe
5 Building the Influencer
or Customer Community
(a focus on referral traffic)
49. @juntajoe
THANK YOU
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
September 4 – 6, 2012 – Columbus, Ohio
CODE “JUNTAJOE” TO SAVE $100
50. Complimentary Content Marketing
Review for Professional Services
An expert review of your firm’s
content marketing, including:
• Strategy
• Implementation
Respond to follow-up email or contact us directly:
Lfrederiksen@hingemarketing.com
(703) 391 8870
#Hingecontentmktg
50