In a head-to-head showdown between two of today's most popular social media platforms, who will prevail? Download the Social Media Guide: http://bit.ly/2v2x0A5
The document summarizes the findings of a marketing budget benchmark study. It shows that the average marketing budget as a percentage of revenue was 2.92% excluding compensation and 4.58% including compensation. High-growth firms spent more on online advertising, networking events, content creation, and outside consultants. They spent less on sponsorships, marketing materials, memberships and dues, and internal events. The top marketing expenses were membership and dues, advertising, entertainment events, and networking events.
The document discusses referrals for professional services firms. It explains that referrals come from both experience and reputation, and that over 80% of firms receive referrals from people they have not worked with directly. The most important factors that increase referrals are visible expertise, professional relationships, social relationships, and reciprocity. However, over 50% of potential clients rule out referrals before speaking to them, often because the firm's website is unimpressive or lacks quality content demonstrating their expertise. To succeed at referral marketing, firms must showcase successful projects, have experts speaking publicly, maintain a high-quality website, stay on top of industry trends, and generate educational content.
Marketing Automation replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email.
Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate ThemGabrielle Branch
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
5-point B2B Website Design Checklist for Greater Visibility Gabrielle Branch
The document provides a 5-point checklist for designing a high-performance B2B website for professional services firms. It emphasizes (1) clear messaging and professional imagery, (2) responsive design, (3) educational content that demonstrates expertise, (4) an SEO strategy including keyword research and optimization, and (5) including offers and calls-to-action to engage visitors and convert opportunities into clients. The website should attract and engage prospects through useful content while promoting the firm's services and value proposition.
In a head-to-head showdown between two of today's most popular social media platforms, who will prevail? Download the Social Media Guide: http://bit.ly/2v2x0A5
The document summarizes the findings of a marketing budget benchmark study. It shows that the average marketing budget as a percentage of revenue was 2.92% excluding compensation and 4.58% including compensation. High-growth firms spent more on online advertising, networking events, content creation, and outside consultants. They spent less on sponsorships, marketing materials, memberships and dues, and internal events. The top marketing expenses were membership and dues, advertising, entertainment events, and networking events.
The document discusses referrals for professional services firms. It explains that referrals come from both experience and reputation, and that over 80% of firms receive referrals from people they have not worked with directly. The most important factors that increase referrals are visible expertise, professional relationships, social relationships, and reciprocity. However, over 50% of potential clients rule out referrals before speaking to them, often because the firm's website is unimpressive or lacks quality content demonstrating their expertise. To succeed at referral marketing, firms must showcase successful projects, have experts speaking publicly, maintain a high-quality website, stay on top of industry trends, and generate educational content.
Marketing Automation replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email.
Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate ThemGabrielle Branch
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
5-point B2B Website Design Checklist for Greater Visibility Gabrielle Branch
The document provides a 5-point checklist for designing a high-performance B2B website for professional services firms. It emphasizes (1) clear messaging and professional imagery, (2) responsive design, (3) educational content that demonstrates expertise, (4) an SEO strategy including keyword research and optimization, and (5) including offers and calls-to-action to engage visitors and convert opportunities into clients. The website should attract and engage prospects through useful content while promoting the firm's services and value proposition.
Understanding Google Analytics: 5 Basic Questions AnsweredGabrielle Branch
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
The document discusses why having a good website is important for professional services firms, even if they think it doesn't matter. It notes that many referrals come from people firms have not directly worked with before, and these referral sources likely know about the firm from their online presence. However, over half of potential clients rule out firms before speaking with them, often because the firm had an unimpressive website, poor quality content, or they had never heard of the firm. It concludes that a weak online presence can reduce referrals, organic search leads, and the number of referrals that turn into clients, therefore firms should focus on improving their website and online marketing.
In this SlideShare presentation, we discuss just exactly how Visible Expert Fast Trackers outpace their colleagues and the three traits that set them apart.
Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients.
The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slidehare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return.
Enjoy!
Visible Expert: The 7 Building Blocks of Visibility Gabrielle Branch
In our research of 130 industry stars, we found that becoming a Visible Expert benefits both your firm and your clients.
We also discovered there are specific components experts need to utilize to become highly visible in the marketplace. These components are in no specific order, but all must be accounted for.
In this Slideshare presentation, learn the seven building blocks to make your way to expert status. Enjoy!
Find out how Hinge redesigned their blog to be a robust, go-to resource for professional services marketers and executives.
To see the final product of Hinge's overhaul, visit www.hingemarketing.com/blog today!
Finding Experts: Why & How Clients Seek Visible ExpertsGabrielle Branch
Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts?
In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.”
This presentation highlights the main takeaways from this research report. Enjoy!
The document summarizes a presentation about content marketing best practices for professional services firms. It discusses how the top content marketing firms are creating engaging content to build trust and generate leads. It identifies six characteristics of good-to-great content marketers, including having a focused non-sales content mission, leveraging employees in content creation, and building an influencer community. The presentation encourages professional services firms to apply these practices to experience growth through content marketing.
This document provides an overview of building an online marketing foundation through search engine optimization (SEO). It discusses conducting keyword research, optimizing web pages, building links, tracking rankings and measuring success. Experts recommend focusing initial SEO efforts on the homepage and key services pages. Content is identified as highly important for SEO success. Both technical and content-based SEO tactics are needed over the long run to achieve results.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Understanding Google Analytics: 5 Basic Questions AnsweredGabrielle Branch
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
The document discusses why having a good website is important for professional services firms, even if they think it doesn't matter. It notes that many referrals come from people firms have not directly worked with before, and these referral sources likely know about the firm from their online presence. However, over half of potential clients rule out firms before speaking with them, often because the firm had an unimpressive website, poor quality content, or they had never heard of the firm. It concludes that a weak online presence can reduce referrals, organic search leads, and the number of referrals that turn into clients, therefore firms should focus on improving their website and online marketing.
In this SlideShare presentation, we discuss just exactly how Visible Expert Fast Trackers outpace their colleagues and the three traits that set them apart.
Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients.
The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slidehare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return.
Enjoy!
Visible Expert: The 7 Building Blocks of Visibility Gabrielle Branch
In our research of 130 industry stars, we found that becoming a Visible Expert benefits both your firm and your clients.
We also discovered there are specific components experts need to utilize to become highly visible in the marketplace. These components are in no specific order, but all must be accounted for.
In this Slideshare presentation, learn the seven building blocks to make your way to expert status. Enjoy!
Find out how Hinge redesigned their blog to be a robust, go-to resource for professional services marketers and executives.
To see the final product of Hinge's overhaul, visit www.hingemarketing.com/blog today!
Finding Experts: Why & How Clients Seek Visible ExpertsGabrielle Branch
Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts?
In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.”
This presentation highlights the main takeaways from this research report. Enjoy!
The document summarizes a presentation about content marketing best practices for professional services firms. It discusses how the top content marketing firms are creating engaging content to build trust and generate leads. It identifies six characteristics of good-to-great content marketers, including having a focused non-sales content mission, leveraging employees in content creation, and building an influencer community. The presentation encourages professional services firms to apply these practices to experience growth through content marketing.
This document provides an overview of building an online marketing foundation through search engine optimization (SEO). It discusses conducting keyword research, optimizing web pages, building links, tracking rankings and measuring success. Experts recommend focusing initial SEO efforts on the homepage and key services pages. Content is identified as highly important for SEO success. Both technical and content-based SEO tactics are needed over the long run to achieve results.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.