Marketing Automation replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email.
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
In London on 15th September 2015 we assembled a first rate panel of speakers to address CRM and marketing automation. Simon Daniels from Hanson Wade gave a case study presentation detailing the three lessons learned about marketing automation, and Richard Young introduced the utilisation of content in sales and marketing alignment.
Content marketing, inbound marketing, behavioral marketing and more are all generating a great deal of buzz in marketing circles. But, at the heart of all of them is marketing automation – think Silverpop, Marketo, HubSpot and more.
So, what is marketing automation, or MA (we are in marketing so an acronym is required). We put together a SlideShare to help explain marketing automation.
Marketing automation allows organizations to better manage customer data and improve the flow of leads through the sales funnel. It provides benefits like increased productivity, improved communication with customers, and more effective marketing. Key components include lead scoring, email marketing, lead nurturing, and CRM integration. There are various vendor types that range from basic email tools to complex marketing automation platforms. Choosing the right solution requires evaluating an organization's needs and goals.
Leveraging Post-Click Marketing for Successful Online Demand GenerationSean O'Donovan
The document discusses strategies for leveraging post-click marketing to generate online leads for B2B technology sales. It recommends a three-step approach: 1) optimizing paid search landing pages to capture leads, 2) developing a persuasive website architecture based on buyer personas, and 3) implementing lead nurturing programs to develop dialogs with prospects until they are ready to buy. It also outlines barriers companies face in online lead generation and how marketing agencies can help by providing expertise, best practices, and turnkey solutions.
This document compares email marketing and marketing automation. It defines email marketing as directly marketing to groups using email, while marketing automation focuses on defining, scheduling, segmenting and tracking marketing campaigns using technologies like autoresponders. Key differences are that marketing automation tailors each email for personalization, while email marketing sends the same messages to all. Marketing automation also has greater awareness of user behavior through link tracking and reporting. Integration with CRM systems is another distinguisher. Both can be effective depending on a business's needs.
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
In London on 15th September 2015 we assembled a first rate panel of speakers to address CRM and marketing automation. Simon Daniels from Hanson Wade gave a case study presentation detailing the three lessons learned about marketing automation, and Richard Young introduced the utilisation of content in sales and marketing alignment.
Content marketing, inbound marketing, behavioral marketing and more are all generating a great deal of buzz in marketing circles. But, at the heart of all of them is marketing automation – think Silverpop, Marketo, HubSpot and more.
So, what is marketing automation, or MA (we are in marketing so an acronym is required). We put together a SlideShare to help explain marketing automation.
Marketing automation allows organizations to better manage customer data and improve the flow of leads through the sales funnel. It provides benefits like increased productivity, improved communication with customers, and more effective marketing. Key components include lead scoring, email marketing, lead nurturing, and CRM integration. There are various vendor types that range from basic email tools to complex marketing automation platforms. Choosing the right solution requires evaluating an organization's needs and goals.
Leveraging Post-Click Marketing for Successful Online Demand GenerationSean O'Donovan
The document discusses strategies for leveraging post-click marketing to generate online leads for B2B technology sales. It recommends a three-step approach: 1) optimizing paid search landing pages to capture leads, 2) developing a persuasive website architecture based on buyer personas, and 3) implementing lead nurturing programs to develop dialogs with prospects until they are ready to buy. It also outlines barriers companies face in online lead generation and how marketing agencies can help by providing expertise, best practices, and turnkey solutions.
This document compares email marketing and marketing automation. It defines email marketing as directly marketing to groups using email, while marketing automation focuses on defining, scheduling, segmenting and tracking marketing campaigns using technologies like autoresponders. Key differences are that marketing automation tailors each email for personalization, while email marketing sends the same messages to all. Marketing automation also has greater awareness of user behavior through link tracking and reporting. Integration with CRM systems is another distinguisher. Both can be effective depending on a business's needs.
This document provides an introduction to effective internet marketing. It discusses key concepts like marketing, the marketing mix, and why the internet is important for marketing. It also provides guidance on creating an effective website, building an email list, developing sales funnels, driving traffic, and local search engine optimization. Specific tactics covered include developing website content, offering free reports or products, email marketing, and social media marketing. The document concludes with options for questions and a group exercise.
Lead nurturing...for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team's use to help increase lead flow and deal conversion.
Having both a sales and marketing background gives Mathew solid insight into a sales team's need and use of lead nurturing from all angles. In this webinar, he will share and teach us:
- How sales teams can benefit from the use of lead nurturing
- What types of lead nurturing approaches sales teams can use effectively
- When to use select lead nurturing approaches
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
A Welcome Nurture Campaign should be the foundation for all B2B lead nurture programs. At Bislr, I created the following "Playbook" for creating a next-generation, multi-channel Welcome Nurture to:
- Drive engagement with new leads
- Further qualify leads and provide basis for lead scoring
- Learn more about a prospect's motivation and needs
- Enable prospects to learn more about our company and products
- Ensure that "no lead gets left behind"
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
This document discusses planning B2B lead generation campaigns and leveraging content personalization. It recommends driving campaigns by objectives, focusing on buyers, offering relevant content, identifying program gaps, measuring performance, and leveraging personalization. Personalization involves segmenting prospects based on what they want to know, allowing them to manage email preferences, and streaming emails accordingly. Dynamic web content can also be personalized for prospects.
Seven criteria to create a powerful B2B lead generation engine. Whatever your product or service, never underestimate the importance of a well-tuned lead generating engine.
Angie Hendershot - What? So What? Now What? Consumer Insights in a Data-Drive...Julia Grosman
This document provides an overview of a presentation on customer insights. It discusses defining insights as having both a psychological and behavioral dimension that reveals an underlying motivation or need. Various techniques for discovering insights are presented, such as observing customer behaviors, mapping out the customer experience, and conducting ride-alongs. The value of insights is that they can help anticipate customer needs and drive strategic thinking to find new opportunities. The document emphasizes discovering unmet, unarticulated, or underleveraged customer needs as the most valuable insights for growth.
John Auble - Aligning Your Content With Your Customer Purchase JourneyJulia Grosman
This document discusses aligning marketing content with customers' purchase journeys. It proposes:
1. Categorizing content based on stages in a generic customer life cycle model rather than individual purchase journeys, with early, middle and late stages addressing awareness, education, and explicit requests.
2. Analyzing conversion rates of different content types ("offers") to identify higher converting content for each stage. Thought leadership and explicit requests tend to convert best.
3. Considering breaking thought leadership into "giveaway" and "gated" categories based on how actionable the content is for individual investors.
The goals are to expose customers to the brand at each life cycle stage, educate them on options, and
This document provides a checklist of questions to ask when hiring or evaluating a digital marketing agency. It outlines 8 key questions to ask, including whether the agency has experience in your industry, can provide references and case studies, what core and additional services they offer, how they measure and report on success, and whether they will integrate with your systems. It also provides a separate checklist of 5 additional questions for evaluating an existing agency, such as how they are measuring results, how often they provide reports, the level of work they should be doing, if they discuss new solutions, and how campaigns are managed.
If your company does not provide a great employee experience, there’s a very dangerous domino effect. Employees become resentful and they disengage. This disconnects eventually finds its way to customers in the form of poor service and inferior products.
What if your employees were your best advocates? A committed staff puts in 57% more effort on the job and is 87% less likely to resign!
Achieve engagement through connectivity, consistency, and continual improvement. Or face the consequences.
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Email Marketing Excellence - Dave Chaffey GetResponse Smart InsightsGetResponse
Email Marketing Excellence - GetResponse and Smart Insights teamed up to deliver a report and a follow-up webinar on the State of Email Marketing 2015. The webinar was cohosted by Dr Dave Chaffey from Smart Insights and Michael Leszczynski from GetResponse.
Check out GetResponseTV for the webinar recording - http://bit.ly/Excellence-Webinar
Lead nurturing is not a new concept for marketers, but the tactics and benchmarks associated with lead nurturing are quickly evolving.
View this webinar to hear Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf, discuss best practices for executing and measuring lead nurturing programs. Based upon recent research conducted by Demand Gen Report , attendees will gain insights into the benchmarks their nurturing efforts should be tracking against.
View the ondemand webcast to learn:
Effective database segmentation
The importance of clean data
Tactics to balance content vs. sales efforts
Best practices for personalizing email content
When to move someone from one nurture program to another
How much email is too much
How to Learn from the Best to Optimise Automated Email Marketing CampaignsDigitalMarketingShow
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
Best Practices Marketing Automation, Lead Generation and NurturingSilverpop
This document discusses best practices for marketing automation in lead generation and nurturing. It outlines the typical B2B buyer decision cycle and notes an emerging gap between this traditional cycle and today's buying cycle. It then discusses how marketing automation can help bridge this gap by capturing digital customer behavior to gain insights, integrating marketing communications like email drip campaigns and customer relationship management data. The document provides an example of a fully automated, integrated marketing automation campaign for a software company, highlighting how it uses dynamic content, profiling, and an adaptive advisor tool to personalize customer journeys. Initial results for this campaign show above average email open rates and click-through rates leading to upsells. The document concludes that marketing automation can be a key opportunity
Real-world examples- inside marketing automation plans of successful business...Infusionsoft
This document provides an overview of Infusionsoft, a marketing automation software for small businesses. It discusses Infusionsoft's customer base size and metrics. It then asks questions to help determine if Infusionsoft is a good fit. Three example businesses are described that saw increased sales and conversions by addressing problems like lead follow-up and referrals through Infusionsoft. The rest of the document outlines Infusionsoft's Marketing Automation Plan and how it works with new customers, including personalized coaching for 60 days.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
This document provides an introduction to effective internet marketing. It discusses key concepts like marketing, the marketing mix, and why the internet is important for marketing. It also provides guidance on creating an effective website, building an email list, developing sales funnels, driving traffic, and local search engine optimization. Specific tactics covered include developing website content, offering free reports or products, email marketing, and social media marketing. The document concludes with options for questions and a group exercise.
Lead nurturing...for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team's use to help increase lead flow and deal conversion.
Having both a sales and marketing background gives Mathew solid insight into a sales team's need and use of lead nurturing from all angles. In this webinar, he will share and teach us:
- How sales teams can benefit from the use of lead nurturing
- What types of lead nurturing approaches sales teams can use effectively
- When to use select lead nurturing approaches
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
A Welcome Nurture Campaign should be the foundation for all B2B lead nurture programs. At Bislr, I created the following "Playbook" for creating a next-generation, multi-channel Welcome Nurture to:
- Drive engagement with new leads
- Further qualify leads and provide basis for lead scoring
- Learn more about a prospect's motivation and needs
- Enable prospects to learn more about our company and products
- Ensure that "no lead gets left behind"
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
This document discusses planning B2B lead generation campaigns and leveraging content personalization. It recommends driving campaigns by objectives, focusing on buyers, offering relevant content, identifying program gaps, measuring performance, and leveraging personalization. Personalization involves segmenting prospects based on what they want to know, allowing them to manage email preferences, and streaming emails accordingly. Dynamic web content can also be personalized for prospects.
Seven criteria to create a powerful B2B lead generation engine. Whatever your product or service, never underestimate the importance of a well-tuned lead generating engine.
Angie Hendershot - What? So What? Now What? Consumer Insights in a Data-Drive...Julia Grosman
This document provides an overview of a presentation on customer insights. It discusses defining insights as having both a psychological and behavioral dimension that reveals an underlying motivation or need. Various techniques for discovering insights are presented, such as observing customer behaviors, mapping out the customer experience, and conducting ride-alongs. The value of insights is that they can help anticipate customer needs and drive strategic thinking to find new opportunities. The document emphasizes discovering unmet, unarticulated, or underleveraged customer needs as the most valuable insights for growth.
John Auble - Aligning Your Content With Your Customer Purchase JourneyJulia Grosman
This document discusses aligning marketing content with customers' purchase journeys. It proposes:
1. Categorizing content based on stages in a generic customer life cycle model rather than individual purchase journeys, with early, middle and late stages addressing awareness, education, and explicit requests.
2. Analyzing conversion rates of different content types ("offers") to identify higher converting content for each stage. Thought leadership and explicit requests tend to convert best.
3. Considering breaking thought leadership into "giveaway" and "gated" categories based on how actionable the content is for individual investors.
The goals are to expose customers to the brand at each life cycle stage, educate them on options, and
This document provides a checklist of questions to ask when hiring or evaluating a digital marketing agency. It outlines 8 key questions to ask, including whether the agency has experience in your industry, can provide references and case studies, what core and additional services they offer, how they measure and report on success, and whether they will integrate with your systems. It also provides a separate checklist of 5 additional questions for evaluating an existing agency, such as how they are measuring results, how often they provide reports, the level of work they should be doing, if they discuss new solutions, and how campaigns are managed.
If your company does not provide a great employee experience, there’s a very dangerous domino effect. Employees become resentful and they disengage. This disconnects eventually finds its way to customers in the form of poor service and inferior products.
What if your employees were your best advocates? A committed staff puts in 57% more effort on the job and is 87% less likely to resign!
Achieve engagement through connectivity, consistency, and continual improvement. Or face the consequences.
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Email Marketing Excellence - Dave Chaffey GetResponse Smart InsightsGetResponse
Email Marketing Excellence - GetResponse and Smart Insights teamed up to deliver a report and a follow-up webinar on the State of Email Marketing 2015. The webinar was cohosted by Dr Dave Chaffey from Smart Insights and Michael Leszczynski from GetResponse.
Check out GetResponseTV for the webinar recording - http://bit.ly/Excellence-Webinar
Lead nurturing is not a new concept for marketers, but the tactics and benchmarks associated with lead nurturing are quickly evolving.
View this webinar to hear Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf, discuss best practices for executing and measuring lead nurturing programs. Based upon recent research conducted by Demand Gen Report , attendees will gain insights into the benchmarks their nurturing efforts should be tracking against.
View the ondemand webcast to learn:
Effective database segmentation
The importance of clean data
Tactics to balance content vs. sales efforts
Best practices for personalizing email content
When to move someone from one nurture program to another
How much email is too much
How to Learn from the Best to Optimise Automated Email Marketing CampaignsDigitalMarketingShow
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
Best Practices Marketing Automation, Lead Generation and NurturingSilverpop
This document discusses best practices for marketing automation in lead generation and nurturing. It outlines the typical B2B buyer decision cycle and notes an emerging gap between this traditional cycle and today's buying cycle. It then discusses how marketing automation can help bridge this gap by capturing digital customer behavior to gain insights, integrating marketing communications like email drip campaigns and customer relationship management data. The document provides an example of a fully automated, integrated marketing automation campaign for a software company, highlighting how it uses dynamic content, profiling, and an adaptive advisor tool to personalize customer journeys. Initial results for this campaign show above average email open rates and click-through rates leading to upsells. The document concludes that marketing automation can be a key opportunity
Real-world examples- inside marketing automation plans of successful business...Infusionsoft
This document provides an overview of Infusionsoft, a marketing automation software for small businesses. It discusses Infusionsoft's customer base size and metrics. It then asks questions to help determine if Infusionsoft is a good fit. Three example businesses are described that saw increased sales and conversions by addressing problems like lead follow-up and referrals through Infusionsoft. The rest of the document outlines Infusionsoft's Marketing Automation Plan and how it works with new customers, including personalized coaching for 60 days.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Find out how Hinge redesigned their blog to be a robust, go-to resource for professional services marketers and executives.
To see the final product of Hinge's overhaul, visit www.hingemarketing.com/blog today!
In this SlideShare presentation, we discuss just exactly how Visible Expert Fast Trackers outpace their colleagues and the three traits that set them apart.
This is the slidedeck used for a great presentation given by Michael Babker (@mbabker) related to the topic of marketing automation and marketing strategies. Use these slides to quickly summarize the talk.
When you're ready for more detail you can check out the Mautic blog where the entire transcript is available:
https://www.mautic.org/blog/marketing-automation-is-not-scary/
Main Points Include:
Understanding Marketing Automation
Examining a Typical Marketing Automation Workflow
Common Marketing Automation Fears
Creating A Basic Workflow
Creating an Implementation Plan for Successful Marketing AutomationMarketo
This document discusses how marketing automation can help address common challenges organizations face in achieving account-based marketing goals. It outlines an end-to-end workflow for customer lifecycle ABM and highlights key barriers such as a lack of sales/marketing alignment, siloed thinking, and challenges personalizing at scale. The document then explains how marketing automation can help by enabling web personalization, nurture track automation, integration with CRM systems, and providing objective data. It provides best practices for implementing a marketing automation strategy, including having a clear plan, understanding your audience, setting expectations, experimenting, and starting small.
12 amazing ideas for your annual marketing planTania Mulry
Getting ready to create your annual marketing plan and need a little inspiration? Here are 12 simple, powerful and proven ideas to grow your business next year.
This document discusses best practices for annual marketing strategy planning. It recommends starting the planning process in late fall and writing goals and objectives that align with business priorities. The planning process should involve gathering employee and customer feedback, conducting a SWOT analysis, and determining goals, tactics, and key performance indicators for the next 1-3 years. Progress should be reviewed quarterly and the strategic plan updated as needed to accommodate changes.
How to Recover from Email Marketing MistakesChad S. White
“I’ve made an email marketing mistake. Now what?”
That’s not a question you want to answer on the fly and in a panic with your boss standing at your desk. You want to have a plan in place so you know exactly how to respond in a variety of circumstances.
In this webinar, I’ll share a decision framework for how to recover as gracefully as possible from email marketing mistakes. Join me as I put this framework into action, applying it to 10 real-life case studies of email marketing errors made in recent years.
This document is a template for marketing planning and program overview. It includes sections for objectives, strategies, tactics, initiatives, events, and content planning. The overall template allows for customization of marketing goals, tasks, resources, and evaluation metrics. It also provides space to outline specific strategies, programs, campaigns, and content that will be developed and executed over time periods like quarters and years. The level of detail included shows it is meant for high-level marketing program planning and management.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
Widemile and Microsoft Multivariate Testing Case StudyWidemile
A joint presentation at DMDays09 New York, showcasing a case study between Widemile and Microsoft Office Live Small Business, which through Widemile's multivariate testing platform improved Microsoft's online conversions by 40%.
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
HighRoad/C-Systems Joint Webinar Marketing Automation for iMISHighRoad Solution
Join Suzanne Carawan of High Road Solutions as she provides an overview of what is meant by marketing automation and showcase associations who are thriving due to their adaptation of new ways to market their certification, education, and event & content programs.
Associations are fully focused on embracing disruptive technology to gain greater member insight and get more efficient. In this webinar, we will talk more about what you need to know about marketing automation and how it differs from email marketing.
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
Industry Trends: Why Associations are Adopting Marketing AutomationHighRoad Solution
Marketing automation has arrived in the association industry and so many organizations are asking us for help in understanding the choices out there and how organizations are proceeding, that we put together a how & why webinar to go through options, considerations and examples.
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROWHighRoad Solution
Marketing automation allows companies to automate and measure marketing tasks to streamline workflows and increase revenue. Many types of technology companies offer marketing automation platforms and tools to help build user profiles from multiple online data sources, identify likely buyers, and implement targeted marketing campaigns using email, websites, landing pages, and other channels. The document discusses how marketing automation can help organizations at different stages of the buyer's journey, from initial awareness to repeat purchases, as well as reasons why associations may benefit from implementing marketing automation technologies and strategies.
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer TruthGary DeAsi
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
This document discusses developing, deploying, and measuring effective digital strategies. It provides an overview of Expon, a process-focused model for developing online marketing strategies aligned with business objectives. It also discusses identifying and implementing software and systems to enable key processes, executing tactics and campaigns, and tracking, analyzing, and adjusting experiences based on metrics. The document provides tips on segmentation, purchasing funnels, measurement, and optimization.
This document provides a checklist for organizations to use when evaluating if they need marketing automation and when selecting a marketing automation platform. It outlines key benefits like increasing efficiency, intelligence, reach, and sales-marketing alignment. The top drivers for pursuing marketing automation are listed as the need for sales/marketing reports and ROI analysis, simplifying campaign management, and managing lead generation and transfer to sales. The checklist then covers important capabilities for organizations to consider, such as system integration, content management, dynamic databases, lead scoring/nurturing, email/website features, and implementation/cost factors. The goal is to help organizations determine their objectives, compare vendor solutions, and select the best marketing automation fit.
July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
The document discusses various aspects of online marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and lead generation. It provides tips on building an optimized website, search engine rankings, keyword research, integrating marketing efforts with CRM systems, and measuring performance.
Online Lead Generation - Forward Vision Marketingjerianasmith
According to the 2013 Lead Generation Marketing Effectiveness Study conducted by the Lenskold Group, 63 percent of companies that were outgrowing their competitors that year were using an integrated marketing automation system.
Panel Discussion: DemandGen Report Marketing Automation User SurveyManticore Technology
This document summarizes a panel discussion on lessons learned from using marketing automation. The panel discussed research showing strong correlations between customer satisfaction, usability, and ease of implementation. Challenges included unexpected costs and lack of flexibility. To prepare, organizations need to define marketing processes and align sales and marketing. When choosing a solution, considerations include support quality and fit with needs. The key is preparing content and having both sales and marketing teams embrace the system.
Rob Gurley provides an overview of marketing automation. He defines marketing automation as technology that tracks, prioritizes, and analyzes leads, customers, and accounts across marketing channels. Gurley discusses why companies should use marketing automation to improve accountability, strategic decision making, and ROI. He outlines common features of marketing automation platforms like email automation, campaign management, reporting, and lead scoring. Gurley also discusses best practices like increasing relevant content, reducing complexity, and template-based content creation to maximize marketing automation.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
Driving Value with Marketing Automation How-To GuideDemand Metric
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
Make Your Marketing Automation Investment CountPardot
This document discusses how to maximize the return on investment from marketing automation by focusing on data, content, and process. It emphasizes the importance of clean, accurate data (90% of data is incomplete). Quality content must be tailored to buyer personas and content preferences. An effective process is needed to integrate marketing automation and CRM, establish goals and metrics, continuously test and improve, and conduct regular reviews. The document provides examples of challenges, best practices, and a sample "lead nurture healthcheck" process.
What do you do when you need to get your message out to people for whom you don't have email addresses? How do you get in front of a market that you want to target when you can't buy email lists (that's a no-no) and the target market you want is on social media? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members.
Join us for a free interactive workshop to educate you on marketing automation, assess your organization's readiness and help you prepare a realistic timeline and budget.
The document discusses automating email marketing tactics to improve strategy and focus. It recommends automating on-boarding, transactional, and customer service messages using triggers from customer data to consistently engage customers. Examples show how SmartBargain and Realtor automated messages improved metrics. The presentation teaches integrating automation with existing systems and optimizing programs through testing and analysis to generate new marketing opportunities.
In a head-to-head showdown between two of today's most popular social media platforms, who will prevail? Download the Social Media Guide: http://bit.ly/2v2x0A5
The document summarizes the findings of a marketing budget benchmark study. It shows that the average marketing budget as a percentage of revenue was 2.92% excluding compensation and 4.58% including compensation. High-growth firms spent more on online advertising, networking events, content creation, and outside consultants. They spent less on sponsorships, marketing materials, memberships and dues, and internal events. The top marketing expenses were membership and dues, advertising, entertainment events, and networking events.
The document discusses referrals for professional services firms. It explains that referrals come from both experience and reputation, and that over 80% of firms receive referrals from people they have not worked with directly. The most important factors that increase referrals are visible expertise, professional relationships, social relationships, and reciprocity. However, over 50% of potential clients rule out referrals before speaking to them, often because the firm's website is unimpressive or lacks quality content demonstrating their expertise. To succeed at referral marketing, firms must showcase successful projects, have experts speaking publicly, maintain a high-quality website, stay on top of industry trends, and generate educational content.
Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate ThemGabrielle Branch
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
5-point B2B Website Design Checklist for Greater Visibility Gabrielle Branch
The document provides a 5-point checklist for designing a high-performance B2B website for professional services firms. It emphasizes (1) clear messaging and professional imagery, (2) responsive design, (3) educational content that demonstrates expertise, (4) an SEO strategy including keyword research and optimization, and (5) including offers and calls-to-action to engage visitors and convert opportunities into clients. The website should attract and engage prospects through useful content while promoting the firm's services and value proposition.
Understanding Google Analytics: 5 Basic Questions AnsweredGabrielle Branch
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
The document discusses why having a good website is important for professional services firms, even if they think it doesn't matter. It notes that many referrals come from people firms have not directly worked with before, and these referral sources likely know about the firm from their online presence. However, over half of potential clients rule out firms before speaking with them, often because the firm had an unimpressive website, poor quality content, or they had never heard of the firm. It concludes that a weak online presence can reduce referrals, organic search leads, and the number of referrals that turn into clients, therefore firms should focus on improving their website and online marketing.
Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients.
The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slidehare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return.
Enjoy!
Visible Expert: The 7 Building Blocks of Visibility Gabrielle Branch
In our research of 130 industry stars, we found that becoming a Visible Expert benefits both your firm and your clients.
We also discovered there are specific components experts need to utilize to become highly visible in the marketplace. These components are in no specific order, but all must be accounted for.
In this Slideshare presentation, learn the seven building blocks to make your way to expert status. Enjoy!
Finding Experts: Why & How Clients Seek Visible ExpertsGabrielle Branch
Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts?
In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.”
This presentation highlights the main takeaways from this research report. Enjoy!
The document summarizes a presentation about content marketing best practices for professional services firms. It discusses how the top content marketing firms are creating engaging content to build trust and generate leads. It identifies six characteristics of good-to-great content marketers, including having a focused non-sales content mission, leveraging employees in content creation, and building an influencer community. The presentation encourages professional services firms to apply these practices to experience growth through content marketing.
This document provides an overview of building an online marketing foundation through search engine optimization (SEO). It discusses conducting keyword research, optimizing web pages, building links, tracking rankings and measuring success. Experts recommend focusing initial SEO efforts on the homepage and key services pages. Content is identified as highly important for SEO success. Both technical and content-based SEO tactics are needed over the long run to achieve results.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
18. 80.8%of buyers check out your website.
Source: Visible ExpertsSM: How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients
25. Marketo, InfusionSoft and HubSpot
For emails only: Look into Constant Contact, Mail Chimp and InfusionSoft to get your search started.
Different Tools for Different Aspects
37. Search for “trends in
hospitality buildings”
showed this in 1st
page.
Could benefit from
cross-linking from
within post to other
parts of site.
Example:
45. Who do I know?
Who do they
know?
Transparent
conversations —
education and not
selling.
Confirmation of
“right decision”
46. Branding and Marketing for Professional Services Firms
Source: Referral Marketing for Professional Services Firms Research Report
of buyers rule out a firm because they
couldn’t understand how the firm
could help them.
43.6%
49. Branding and Marketing for Professional Services Firms
51.9%of potential clients have ruled out
a firm before speaking with them.
Source: Referral Marketing for Professional Services Firms Research
54. 80.8%of buyers check out your website.
Source: Visible ExpertsSM: How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients
55. Branding and Marketing for Professional Services Firms
29.6%rule out a firm because of an
unimpressive website.
Source: Referral Marketing for Professional Services Firms Research
57. Branding and Marketing for Professional Services Firms
23.5%rule out a firm because of a
poor quality content.
Source: Referral Marketing for Professional Services Firms Research
Marketing automation replaces high-touch, repetitive manual processes with automated ones supported by technology solutions. These can include simple campaigns with 1 or 2 follow up emails or complex, multi sequence campaigns.
Messages are sent at the right time by automating timing via pre-defined sequences and triggers driven by customer and prospect behavior — can start in social, web or email.
Now, let’s look at some exmapoes in PS
Are many of your new leads not immediately ready to buy from you and require nurturing?
NOTE:
Slide 13. I would mention that the fact of having the Offer automatically added to the blog post, is a function of Marketing Automation. This can be coded into CMS templates (just like Hinge does). This saves time from adding offers to every single blog post.
Slide 15: I think this is a great time to about "Email Nurture Sequences", this is a function of Marketing Email Automation, where there are "Triggers" such as giving your email to download a guide, then you are put into a sequence as below..
There are many tools in the marketing automation world…not all of the do all aspects of marketing automation.
When talking about testing, make sure to mention to not get caught up in testing the smallest, things. Test often, but test big changes. It's not a big risk because it's just a test and it's not forever. But testing big changes can yield big results. Focus only on testing pages than have lead generation or payment pages on it
10.2%
Explain point of lead scoring –
Helpful tool in seeing how an individual has been engaging w/ your firm. Not silver bullet
Don’t forget different generations at work
Around the clock visibility