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Navigating the OPM Marketplace
- 1. https://bit.ly/wcethill192 Navigating the OPM Marketplace: Evaluating the Market While Avoiding Chaos Presented at WCET Annual Meeting November 6, 2019 http://bit.ly/wcethill192 Presented by: Phil Hill @PhilOnEdTech
- 4. https://bit.ly/wcethill192 Primary Services • Marketing & Recruitment & Market Research (but not admissions) • Course & Curriculum Design (but in vast majority of cases, not the instruction) • Student Support Services (Call center / help desk, retention services, degree pathway, etc) • Technology infrastructure & Analytics (most are now LMS agnostic, different than the past)
- 5. https://bit.ly/wcethill192 Market Origins 1990s • Mid 1990’s: Regis University Online MBA with Bisk Education • Deltak founded 1997
- 6. https://bit.ly/wcethill192 Suggested Definitions • Online Program Management (OPM): Service providers who act as the primary partner to enable a higher education institution to create and / or deliver an online program; typically offering full-service, bundled offering • Online Program Enablement (OPE): Service providers who act as the primary partner to enable a higher education institution to create and / or deliver an online or hybrid program; typically offering a significant subset of services • Courseware, LMS, General EdTech, Technology Development & Integration: While important, these are not the same as OPM or OPE
- 11. https://bit.ly/wcethill192 Pushback Against OPMs / Rev Share
- 12. https://bit.ly/wcethill192 • Noodle Partners offers a form of revenue sharing • 2U now has model for fee-for-service • Several OPM companies offer both options
- 15. https://bit.ly/wcethill192 Playing in the corner Photo Credit: www.mummymummymum.com
- 16. https://bit.ly/wcethill192 Now loose in the house Photo Credit: http://www.youtube.com/user/mtmuzic
- 17. https://bit.ly/wcethill192 Questions • Any chance there are examples of 2-years using an OPM? • Given many schools use OPM’s and 2U recent drop in stock price, is this a reflection the market is too crowded competing for a limited amount of students? • Do you see the expansion of OPMs/OPEs market being driven by the lack of institutional support/structures vs. demand/competition for online learning programs? Can universities find the resources they need internally, or will this be the trend for the future to rely on external providers?
- 18. https://bit.ly/wcethill192 Questions, cont’d • There is a lot of talk about transparency, on both sides: OPMs and the universities they serve. What key data should OPMs share that they may not be sharing now? What about universities? • Historically, I believe that OPM providers have targeted institutions who have not been active in online programming. Has this changed now that the online learning market has matured? Do you see any patterns in the mixture of services based on the institutional history with online delivery?
- 19. https://bit.ly/wcethill192 Key Trends • Moving away from “Deans Gone Wild” toward a more coordinated institutional approach, even with different choices per program • Online market itself is crowded – competition for students • Increased focus on oversight, transparency through regulation • Increased focus on economics – for the student and for the institution • Increased focus on engaging course design
- 20. https://bit.ly/wcethill192 Website: https://mindwires.com/ Twitter: https://twitter.com/PhilOnEdTech Blog: https://philonedtech.com/