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LyteSpark is a videoconferencing solutions business. All its services are hosted in the cloud. Two solutions exist – a packaged solution or a component solution.
Following requirements had to be undertaken:
• Assessment the current customer profile and determine whether it should be accepted or developed more fully to include ‘new’ customer segments.
• Test findings from the above by qualifying customer interest.
• Clear definition of the target customer(s) and explanation how these customer groups can located and identified.
• Evaluation of how awareness could be raised with these target customers and link this to ‘first conversion’ in an effort to link marketing to sales based measures.
Primary outcome: a definable customer group(s) and a plan of how to convert them to LyteSpark customers