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Similar to HighEdWeb Conference; 360Alumni Presentation: If You Build It, Will They Come? The Case for Online Alumni Communities
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HighEdWeb Conference; 360Alumni Presentation: If You Build It, Will They Come? The Case for Online Alumni Communities
- 1. If You Build It, Will They Come? The Case for Online Communities June 24, 2014 TM #alumnicommunity
- 2. https://www.youtube.com/watch?v=N4Pho3l Rnyk TM #alumnicommunity Engagement Highlight: Show Us The Love! Santa Barbara City College
- 4. Change Is Coming Changes prompted by the nexus (mobile, cloud, social & data) are setting the stage for transforming the education environment from a 20th-century mindset to a 21st-century paradigm. Predicts 2014: Technology Drives Education Toward Transformation #alumnicommunity
- 6. About Me #alumnicommunity Megan Reile Client Services 360Alumni
- 8. The Engagement Gap A chalkboard explanation Alumni Needs Engagement Gap Institutional Goals #alumnicommunity
- 9. Audience Preferences Changed % of alumni that never visit their website 360Alumni Primary Research Survey, June 2013 vs % of alumni that would visit their website if it were more like a social network #alumnicommunity
- 13. Graditude Glad You Chose Us; Washington College #alumnicommunity https://www.youtube.com/watch?v=j- y8beRv1OI
- 14. #alumnicommunity
- 16. Online Communities: - Jenny Preece Dean of IT University of Maryland 4 Parts: People, a shared purpose, policies & computer systems #alumnicommunity
- 17. Alumni Communities Make Sense #alumnicommunity
- 18. New Business Models “With the traditional funding streams withering away at such great speed, academic institutions have to think about not only how to cut cost, but, preferably, how to create new revenue … they have to think about their business model.” Gartner - Business Model Innovation Examples In Education, Jan 2013 #alumnicommunity
- 19. Sources: MailingJet Gloccal InspiredM.com Average Cost Per Alumnus Telemarketing Direct Mail Traditional Website Online Community $ .64 $.53 $.19 $.14 #alumnicommunity
- 20. Average Time to Get Up and Running Telemarketing Direct Mail Traditional Website Online Community 12 weeks 4 weeks 2 weeks 12 weeks #alumnicommunity
- 22. Constituent Pyramid Top Donors; Very Engaged Sweet Spot Avg gift of $1,206 Increase frequency to 2x / yr: Additional $150,000 Increase percentage to 15%: Additional $75K Average gift of $50. 30,000 Alumni, 10% giving -or- #alumnicommunity
- 24. What About Social Networks? Social Media Explained #alumnicommunity
- 26. Social Network Drawbacks ● Different objectives ● Too much noise ● Data is not yours ● Not a hub ● Won’t build your brand ● No integrated fundraising #alumnicommunity
- 27. No More “Various Vague Things” #alumnicommunity
- 28. Benefits of Online Communities #alumnicommunity
- 29. Online Communities Bridge the Engagement Gap #alumnicommunity
- 31. TM Thank you for attending! Q&A Megan Reile Client Services mreile@360alumni.com 716-239-1554 #alumnicommunity
- 32. Take Away Case Study: 360Alumni is a great solution. It has added an important networking piece that we didn’t have before. Alumni have responded very well to the new community, saving my department time and development effort, and allowing for a smooth method of encouraging and incurring donations online. “ “ Pitt Community College Ashley Dews Smith, Director of Alumni Relations #alumnicommunity