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Startup Marketing Overview

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A recent presentation that was driven more by what I said than by what was presented, but still some valuable information that can be derived.

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Startup Marketing Overview

  1. 1. Startup Marketing<br />Making things happen on a budget<br />Scott Poniewaz<br />Co-founder at CampusDibs.com<br />Twitter: @scottpony<br />scottponiewaz.com<br />
  2. 2. Journalism in Montana to Startups in NYC…<br />•Photojournalism & Studio Art at the University of Montana<br />•Director at Rustic Pathways<br /> -Manager Southeast Asia Photography Programs<br /> -Director of Sales in Midwest, Pacific Northwest, and the Northeast/tri-state area<br /> -Developed and oversaw India Operations<br />•Community Manager at Angelsoft<br /> -Managed and developed customer service program<br />•Co-founder at Dibs Inc. <br /> -CampusDibs.com<br /> -Coming soon: Dibsie<br />
  3. 3. Why Campus Dibs?<br />-Deal sites went from 61 in Q1 of 2010. Now up to over 320 in the US in Q1 of 2011<br />-National online retailers enjoy the greatest benefit by having access to smaller markets<br />-Group Buying industry to grow to $2.7 Billion in 2011<br />-Many niches and verticals<br />Source: Local Offer Network Year in Review <br />Couponing is coming back<br />•80 percent of college students ‘very likely’ or ‘likely’ to use a coupon when out with friends.<br />•1/3 or 36% open to using a coupon on a first date<br />Source: Campus Dibs “Covert Couponing’ study<br />•In 2010, $3.7B worth of coupons were used<br />•332 billion coupons distributed in 2011 <br /> -Exceeded 2009 by 21B and a 37% increase in digital coupon offers over 2009<br />Source: US CPG Coupon Facts Annual Report<br />
  4. 4. Getting your idea off the ground<br />Pre-Launch<br />•Friends, family and others<br />•Social Media<br />•Networking and events<br />•Campus Representatives<br />Launch<br />•Strategic Partners<br />•Kickoff events<br />•Press<br />•Relevance<br />Building Momentum<br />•Word of mouth<br />•Excellent customer service<br />
  5. 5. Technology, PR, and Marketing:<br />Social media is a powerful customer service tool<br />Domino’s The good<br />&<br />The bad United<br />Domino’s: http://bigfatmarketingblog.com/2009/04/16/dominos-and-the-nose-cheese-dilemma/<br />United Airlines: http://www.fastcompany.com/blog/ravi-sawhney/design-reach/youtube-serves-180-million-heartbreak<br />
  6. 6. So where is it going?<br />
  7. 7. How is this going to happen?<br />Source: Yoram Wind, Professor of Marketing. Wharton School at the University of Pennsylvania. <br />
  8. 8. Take a lesson from Vanilla Ice…<br />
  9. 9. Contact me…<br />Scott Poniewaz<br />scott@dibsie.com<br />Co-founder at CampusDibs.com<br />Twitter: @scottpony<br />scottponiewaz.com<br />Coming soon: Dibsie.com<br />

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