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Getting Student's Attention on Social Media
- 1. Sarah Bradley @sarahmbradley University ofOxford Student Union Getting Millennial's Attention on Social Media https://www.slideshare.net/SarahMBradley1
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- 4. Getting Millennial’s Attention on SocialMedia Getting Millennial’s Attention on Social Media Getting People who are younger than us’ Attention on Social Media Getting Student’s Attention on Social Media @SarahMBradley
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- 7. Generation Y (Millennials) Born between 1980 and 1994AdWeek/ Engaging Generation Z: Marketing to a new Brand of Consumer
- 8. • Tech reliance= search behaviour super important • Apps • Social media masters so reviews and customer opinion essential • Not using social very well? They won’t trust you • Strong content creators = UGC dreams • Story-based marketing important • Impatient with tech = doesn’t load? Big no-no As a general rule… Millennials
- 9. Generation Z Born between 1995 and 1912 AdWeek/ Engaging Generation Z: Marketing to a new Brand of Consumer
- 10. As a general rule… Gen Z •Business interaction even more personal • Authenticity is key. Earned beats owned media for Gen Z • Social Responsibility gets them interested. Racial, gender and income equality as well as environmental issues. • Sophisticated decision-makers = content should match this • Mobile-only (mobile-first is so 2011)
- 11. Student Preconceptions Relax, we alldo it it’s cool @SarahMBradley
- 12. 18 years old Full-timedegree Laptop bought by parents Socialising most important
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- 15. v Most popular way to studyat Uni @SarahMBradley
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- 17. Campaigning for gender- neutral toilets Worksfor money Volunteers for experience @SarahMBradley
- 18. Sabbatical Trustees Alumni SU Brand perception University Colleges Local Schools& Colleges Local Community Academic Colleagues University Brand Perception (Federal System) Global Community StudentsProspective Students Partners
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- 20. Sabbatical Trustees Alumni SU Brand perception University Colleges Local Schools& Colleges Local Community Academic Colleagues University Brand Perception (Federal System) Global Community StudentsProspective Students Partners Campaig ns & Support ChampionsTOV Collaborative Relationship Thought Leadership Social Innovation Empowerment Equal Opportunities International Students Belonging & Wellbeing Advice UK Access Outreach Events
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- 25. • Positive Mental •Health • Inclusive & Celebrate Differences • Gender • Change-focused • Healthy Mind, Healthy Body
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- 33. https://www.timeshighereducation.com/student/blogs/how- international-students-use-social-media-choose-uk-university 3. Deciding whatto do with my life 2. It’s expected 3. Everyone I know went to university
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- 35. In October students will careabout belonging In December, they will miss home In September they want discounts
- 36. Motivations Finding the stories CommunityManagement UCAS Key dates Term dates Engagements versus Meaningful Engagements Quick Review Motivations
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- 38. Students get their loansafter they enroll A lot of students don’t have disposable income outside their jobs
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- 47. Money Want to changethe world Celebrate their interests Give them opportunities to influence your content Quick Review Attitudes
- 48. The Big HESecret @SarahMBradley
- 49. Universities and Student Unions haveno idea what your brand can do for their students.
- 51. Sarah Bradley @sarahmbradley University ofOxford Student Union Getting Millennial's Attention on Social Media https://www.slideshare.net/SarahMBradley1