Person-to-Person Fundraising Tools

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Contains slides from my 11/28/07 webinar hosted by NTEN, entitled "Selecting and Implementing the Combination of Person-to-Person Fundraising Tools."

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Person-to-Person Fundraising Tools

  1. 1. Presented by Peter Deitz Social Actions, Founder www.socialactions.com webinar hosted by
  2. 2. <ul><li>Definitions </li></ul><ul><li>Selecting the right tools </li></ul><ul><li>Side-by-side comparisons </li></ul><ul><li>Costs of implementation </li></ul><ul><li>blogger living in Montreal, Canada. </li></ul><ul><li>When I’m not consulting or writing, I run an online community called Social Actions . </li></ul><ul><li>Social Actions aggregates person-to-person fundraising campaigns, and helps people to start their own. </li></ul>About Me I am a micro-philanthropy consultant and This presentation is intended for registered 501c3 non-profits based in the United States.
  3. 3. <ul><li>The process of gathering money and other gifts in kind, by empowering individuals to solicit from and communicate with prospective donors of their own choosing through the use of blogs, widgets, images, video, face-to-face interactions and other social media. </li></ul>Synonyms : group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising.
  4. 4. <ul><li>A widget is an online tool that permits a portion of one webpage to appear on other webpages. These multiple appearances look exactly the same and can be updated from a single source. </li></ul>
  5. 5. <ul><li>Applications enhance the functionality of existing social networks. For example, the Causes application for Facebook adds the ability to solicit and make donations from within Facebook. </li></ul>Nonprofits should avoid working exclusively within a single social network or application.
  6. 6. <ul><li>A wired fundraiser is anyone who uses email, websites, and other social media to raise money for a nonprofit or independent project. Wired fundraisers range in age and technical expertise. </li></ul>Nonprofits can increase fundraising success by communicating regularly with potential wired fundraisers.
  7. 7. <ul><li>To find the right tools, you first have to ask the right questions. </li></ul>
  8. 8. <ul><li>Who are your potential wired fundraisers? </li></ul><ul><li>How do they use social media? </li></ul><ul><li>Where can you find wired fundraisers? </li></ul><ul><li>What should you ask wired fundraisers to do? </li></ul><ul><li>What tools do wired fundraisers need? </li></ul>
  9. 9. Tech-savvy bloggers Social network members Email hangers-on People you don’t know yet… Current donors Visitors to your website
  10. 10. <ul><li>People ages 18-27 are the most likely to create blogs, post comments, and join social networks. </li></ul><ul><li>NetworkforGood reports that the average age of online donors is 38 years-old. </li></ul>Participation rates in social media by age. Source: Business Week, June 11, 2007 (Data from Forrester Research) <ul><li>For wired fundraisers to be effective, they will need to use a combination of tools to reach donors of all ages. </li></ul>
  11. 14. Who Ask them to Remind them to Tech-savvy bloggers Create a fundraising widget and invite blog readers to donate. Use email and social networks to reach potential donors. Social network members Join a fundraising application and start a campaign. Invite friends within the social network to join the campaign. Create a fundraising page outside of the social network. Email hangers-on Create a fundraising page that supports your organization. Send emails to their list of potential donors. Current donors Send a donate now invitation to friends, family, and colleagues. Fundraise for the nonprofit in other ways. Visitors to your website Fundraise for your organization using a range of tools -- People you don’t know yet Support your organization through a giving community . --
  12. 15. <ul><li>Make the most of person-to-person fundraising by giving supporters the appropriate tools. </li></ul>
  13. 18. Change.org SixDegrees Firstgiving ChipIn ChangingthePresent
  14. 19. Firstgiving Pros Cons <ul><li>No picture </li></ul><ul><li>No control over colors </li></ul><ul><li># of donors not listed </li></ul><ul><li>No control over text </li></ul><ul><li>User generated </li></ul><ul><li>fundraising goal </li></ul><ul><li>Connects to a </li></ul><ul><li>fundraising page </li></ul><ul><li>Flash based </li></ul><ul><li>Integrates with </li></ul><ul><li>Facebook </li></ul><ul><li>Shows latest comments </li></ul><ul><li>Includes fundraiser title </li></ul>
  15. 20. ChangingthePresent Pros Cons <ul><li>No barometer </li></ul><ul><li>No control over colors </li></ul><ul><li># of donors not listed </li></ul><ul><li>User generated </li></ul><ul><li>fundraising goal </li></ul><ul><li>Includes picture </li></ul><ul><li>Connects to a </li></ul><ul><li>fundraising page </li></ul><ul><li>Includes fundraiser title </li></ul><ul><li>Includes custom text </li></ul>
  16. 21. Change.org Pros Cons <ul><li>No fundraising goal </li></ul><ul><li>No control over colors </li></ul><ul><li># of donors not listed </li></ul><ul><li>Includes picture </li></ul><ul><li>Flash based </li></ul><ul><li>Integrates with </li></ul><ul><li>Facebook </li></ul><ul><li>Includes custom text </li></ul>
  17. 22. ChipIn Pros Cons <ul><li>No picture </li></ul><ul><li>Fundraiser title must </li></ul><ul><li>be short to fit </li></ul><ul><li>Payments only </li></ul><ul><li>received through </li></ul><ul><li>Paypal </li></ul><ul><li>User generated </li></ul><ul><li>fundraising goal </li></ul><ul><li>Flash based </li></ul><ul><li>Shows # of donors </li></ul><ul><li>User controls color </li></ul><ul><li>Includes custom text </li></ul><ul><li>Links to user’s </li></ul><ul><li>ChipIn blog </li></ul><ul><li>Shows donations </li></ul><ul><li>over timeline </li></ul><ul><li>Includes fundraising </li></ul><ul><li>deadline </li></ul>
  18. 23. SixDegrees Pros Cons <ul><li>No fundraising goal </li></ul><ul><li>No control over colors </li></ul><ul><li>Fundraiser title not </li></ul><ul><li>listed </li></ul><ul><li>Not connected to a </li></ul><ul><li>fundraising page </li></ul><ul><li>Includes picture </li></ul><ul><li>Includes link to video </li></ul><ul><li>(optional) </li></ul><ul><li>Shows # of donors </li></ul><ul><li>Lists GuideStar </li></ul><ul><li>description of non-profit </li></ul>
  19. 25. Change.org Firstgiving GiveMeaning ChangingthePresent ChipIn
  20. 26. Firstgiving Features <ul><li>Includes picture </li></ul><ul><li>Embedded videos work </li></ul><ul><li>Shows # of donors </li></ul><ul><li>Lists GuideStar </li></ul><ul><li>description of non-profit </li></ul><ul><li>Includes “email to a </li></ul><ul><li>friend” </li></ul><ul><li>Does not include a blog </li></ul><ul><li>per fundraising page </li></ul><ul><li>Nonprofits can create </li></ul><ul><li>branded fundraising </li></ul><ul><li>pages for individuals </li></ul>
  21. 27. ChangingthePresent Features <ul><li>Includes picture </li></ul><ul><li>Shows # of donors </li></ul><ul><li>Permits fundraising </li></ul><ul><li>‘ drives’ for nonprofits </li></ul><ul><li>and specific nonprofit </li></ul><ul><li>projects (listed as gifts) </li></ul><ul><li>Includes blogging </li></ul><ul><li>option per drive </li></ul>
  22. 28. Change.org Features <ul><li>Includes picture </li></ul><ul><li>Shows # of donors </li></ul><ul><li>Includes blog for each </li></ul><ul><li>fundraising page </li></ul><ul><li>Fundraising pages </li></ul><ul><li>show up on broader </li></ul><ul><li>community “changes” </li></ul><ul><li>and nonprofit profiles </li></ul><ul><li>Fundraising pages also </li></ul><ul><li>appear in Facebook if </li></ul><ul><li>the user has added the </li></ul><ul><li>Change.org application. </li></ul><ul><li>Nonprofits can create </li></ul><ul><li>branded fundraising </li></ul><ul><li>pages for individuals </li></ul>
  23. 29. ChipIn Features <ul><li>Includes picture </li></ul><ul><li>Each ChipIn widget </li></ul><ul><li>comes with a blog </li></ul><ul><li>Shows # of donors </li></ul><ul><li>Videos can be </li></ul><ul><li>embedded in blog </li></ul><ul><li>entries </li></ul><ul><li>Widgets can be added </li></ul><ul><li>to Facebook </li></ul>
  24. 30. GiveMeaning Features <ul><li>Advertisements appear </li></ul><ul><li>at the top of pages </li></ul><ul><li>Includes a section for </li></ul><ul><li>videos and pictures </li></ul><ul><li>Each fundraising page </li></ul><ul><li>comes with a blog </li></ul><ul><li>Fundraising ‘proposals’ </li></ul><ul><li>require 100 votes </li></ul><ul><li>before donations can </li></ul><ul><li>be received. </li></ul><ul><li>No integration with </li></ul><ul><li>Facebook </li></ul><ul><li>No fundraising widget </li></ul>
  25. 32. Change.org Project Agape Firstgiving ChipIn ChangingthePresent
  26. 33. Firstgiving Active Users <ul><li>16 users (3%) </li></ul>Number of Users <ul><li>534 users </li></ul>Links to Nonprofit Profile <ul><li>No </li></ul>Emphasis <ul><li>Providing Facebook </li></ul><ul><li>integration for specific </li></ul><ul><li>fundraising pages </li></ul>
  27. 34. ChangingthePresent Active Users <ul><li>16 users (1%) </li></ul>Number of Users <ul><li>1,600 users </li></ul>Links to Nonprofit Profile <ul><li>Yes </li></ul>Emphasis <ul><li>Allowing individuals to </li></ul><ul><li>send ‘gifts’ that support </li></ul><ul><li>specific projects at a </li></ul><ul><li>nonprofit to their friends </li></ul><ul><li>on Facebook </li></ul>
  28. 35. Change.org Active Users <ul><li>122 users (1%) </li></ul>Number of Users <ul><li>12,200 users </li></ul>Links to Nonprofit Profile <ul><li>Yes </li></ul>Emphasis <ul><li>Allowing nonprofits to </li></ul><ul><li>broaden their supporter </li></ul><ul><li>base and raise money </li></ul><ul><li>within Facebook </li></ul>
  29. 36. ChipIn Active Users <ul><li>79 users (2%) </li></ul>Number of Users <ul><li>3,950 users </li></ul>Links to Nonprofit Profile <ul><li>No </li></ul>Emphasis <ul><li>Providing Facebook </li></ul><ul><li>integration to specific </li></ul><ul><li>ChipIn fundraising </li></ul><ul><li>campaigns </li></ul>
  30. 37. Project Agape Active Users <ul><li>242,746 users (3%) </li></ul>Number of Users <ul><li>8,091,530 users </li></ul>Links to Nonprofit Profile <ul><li>Yes </li></ul>Emphasis <ul><li>Allowing nonprofits to </li></ul><ul><li>raise money and build </li></ul><ul><li>community from within </li></ul><ul><li>Facebook </li></ul>
  31. 39. <ul><li>Assist donors in asking other people to make a contribution to the organization; </li></ul><ul><li>Can be built into the donate process; </li></ul><ul><li>Can be offered in follow-up correspondence with the donor. </li></ul><ul><li>Can be offered to non-donors who know people that might want to contribute to the organization. </li></ul>
  32. 40. <ul><li>Guide individuals through the process of starting a person-to-person fundraising campaign; </li></ul><ul><li>Feature various fundraising opportunities, ranging from simple “donate now” invitations to full fledged widget fundraising campaigns. </li></ul><ul><li>A button to your organization’s “Fundraise Now” page can appear next to all “Donate Now” buttons. </li></ul>
  33. 42. <ul><li>How much will it cost to manage a person-to-person fundraising strategy? </li></ul>
  34. 43. Platform Credit Card Processing Fee GiveMeaning 0% ChipIn 2.9% + $0.30 ChangingthePresent 3% + $0.30 SixDegrees 4.35% Project Agape 4.50% Change.org 4.50% FirstGiving 7.35%
  35. 44. Department New Responsibilities Communications Help wired fundraisers draft their appeal statements; offer wired fundraisers sample images, video, and text to accompany their campaign; Development Spend time getting familiar with person-to-person fundraising tools; manage the content on the “Fundraise Now” page; draft profile text for giving community profiles; keep donor database up-to-date. Accounting Record donations from various sources, resulting from person-to-person fundraising campaigns.
  36. 45. Some of the eCRM platforms listed above include person-to-person fundraising tools. Using these tools can simplify the record keeping and communications process.
  37. 46. Peter Deitz Social Actions, Founder [email_address] 514-907-8725 – Montreal 718-766-5367 – New York City

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