Xpedite Network Presentation for NJEFP

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Xpedite Network discussed storytelling and technology with members of the NJEFP on 9/21/11

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Xpedite Network Presentation for NJEFP

  1. 1. How to Use Technology To Build Relationships and Increase Revenue<br />I am here to show you the money<br />
  2. 2. Who Am I?<br />More than two decades of experience in non-profit community engagement and fundraising.<br />Direct engagement via technology for the NJSBA<br />I work with school districts to help them figure this out!<br />Led VoteApril27 GOTV effort in April, engaging more than 10,000 people online for school elections<br />Five years as a Trustee on my local board of education<br />Founder of Xpedite Network which helps non-profits use technology for engagement & revenue.<br />
  3. 3. An Integrated Strategy<br />I am not here to just talk about your website or your Facebook page.<br />
  4. 4. An Integrated Strategy <br />Finding and Keeping Volunteers<br />Public Relations/Awareness<br />Marketing & Storytelling<br />Fundraising<br />Data Intelligence and Mining<br />Constituent Relationship Management<br />
  5. 5. All integrates with<br />Live Events<br />Direct Mail<br />Word of Mouth<br />Your website<br />Your mobile website<br />Your email platform<br />Your social media presence<br />Your fundraising platform<br />
  6. 6. Is your website focused, clear and action oriented?<br />http://www.usaid.gov/fwd/<br />
  7. 7. Is it about what we can do togetheror just what you are doing?<br />
  8. 8. Does it work on mobile devices?<br />
  9. 9. Ask yourself<br />How can we use these?<br />
  10. 10. http://www.youtube.com/watch?v=iBieYjxUj5Q<br />How about like this?<br />
  11. 11. Ask yourself<br />Can people text _____ to my ed foundation to donate $10?<br />
  12. 12. Texting has a 100% open rate.<br />Click here to donate to our ed foundation - click<br />
  13. 13. Do your donors see where their money goes and what it does?<br />Pay close attention.<br />http://www.youtube.com/watch?v=trTa0oinbe8<br />
  14. 14. Do you talk about the results?<br />Ask yourself<br />
  15. 15. Or do you just keep asking for more money?<br />
  16. 16. Is this the most effective way to get people to support your mission?<br />
  17. 17. http://www.youtube.com/watch?v=hY6bH4pzCt8<br />Or is this? Are you telling a story or just asking for cash?<br />
  18. 18. Show the return on investment.<br />http://www.youtube.com/watch?v=X6LHRzmLjpg<br />
  19. 19. Are you empowering the crowd?<br />
  20. 20. Here is where we start.<br />
  21. 21. Nationbuilder.com<br />Learn more at<br />

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