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If You Build It, Will They Come?
The Case for Online Communities
May 22, 2014
TM
#alumnicommunity
https://www.youtube.com/watch?v=N4Pho3l
Rnyk
TM
#alumnicommunity
Engagement Highlight:
Show Us The Love!
Santa Barbara Cit...
Welcome
#alumnicommunity
Change Is Coming
Changes prompted by the nexus (mobile, cloud, social & data)
are setting the stage for transforming the e...
Getting Started
#alumnicommunity
@360Alumni
#alumnicommunity
About Me
#alumnicommunity
Megan Reile
Client Services
360Alumni
The Engagement Gap
#alumnicommunity
The Engagement Gap
A chalkboard explanation
Alumni
Needs
Engagement Gap
Institutional
Goals
#alumnicommunity
Audience Preferences Changed
% of alumni that never visit
their website
360Alumni Primary Research Survey, June 2013
vs
% ...
Thought Leadership
#alumnicommunity
What Alumni Want
#alumnicommunity
Graditude
#alumnicommunity
Graditude
Glad You Chose Us;
Washington College
#alumnicommunity
https://www.youtube.com/watch?v=j-
y8beRv1OI
#alumnicommunity
Alumni-Driven Engagement
#alumnicommunity
Online Communities:
- Jenny Preece
Dean of IT
University of Maryland
4 Parts:
People, a shared purpose, policies
& compute...
Alumni Communities Make Sense
#alumnicommunity
New Business Models
“With the traditional funding streams withering away at
such great speed, academic institutions have t...
Sources:
MailingJet
Gloccal
InspiredM.com
Average Cost Per Alumnus
Telemarketing
Direct Mail
Traditional Website
Online Co...
Average Time to Get Up and Running
Telemarketing
Direct Mail
Traditional Website
Online Community
12 weeks
4 weeks
2 weeks...
Millennials & Giving
#alumnicommunity
Constituent Pyramid
Top Donors;
Very Engaged
Sweet Spot
Avg gift of $1,206
Increase
frequency
to 2x / yr:
Additional
$150,...
Connectivity Multipliers
#alumnicommunity
What About Social Networks?
Social Media Explained
#alumnicommunity
Online Communities
#alumnicommunity
Social Network Drawbacks
● Different objectives
● Too much noise
● Data is not yours
● Not a hub
● Won’t build your brand
...
No More “Various Vague Things”
#alumnicommunity
Benefits of Online Communities
#alumnicommunity
Online Communities Bridge the
Engagement Gap
#alumnicommunity
Examples
#alumnicommunity
TM
Thank you for attending!
Q&A
Megan Reile
Client Services
mreile@360alumni.com
716-239-1554
#alumnicommunity
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360Alumni; The Case For Online Communities

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360Alumni's HighEdWeb Michigan conference presentation. Learn how online communities can dramatically improve alumni engagement and fundraising while offering a significant cost savings over traditional communications methods.

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360Alumni; The Case For Online Communities

  1. 1. If You Build It, Will They Come? The Case for Online Communities May 22, 2014 TM #alumnicommunity
  2. 2. https://www.youtube.com/watch?v=N4Pho3l Rnyk TM #alumnicommunity Engagement Highlight: Show Us The Love! Santa Barbara City College
  3. 3. Welcome #alumnicommunity
  4. 4. Change Is Coming Changes prompted by the nexus (mobile, cloud, social & data) are setting the stage for transforming the education environment from a 20th-century mindset to a 21st-century paradigm. Predicts 2014: Technology Drives Education Toward Transformation #alumnicommunity
  5. 5. Getting Started #alumnicommunity @360Alumni #alumnicommunity
  6. 6. About Me #alumnicommunity Megan Reile Client Services 360Alumni
  7. 7. The Engagement Gap #alumnicommunity
  8. 8. The Engagement Gap A chalkboard explanation Alumni Needs Engagement Gap Institutional Goals #alumnicommunity
  9. 9. Audience Preferences Changed % of alumni that never visit their website 360Alumni Primary Research Survey, June 2013 vs % of alumni that would visit their website if it were more like a social network #alumnicommunity
  10. 10. Thought Leadership #alumnicommunity
  11. 11. What Alumni Want #alumnicommunity
  12. 12. Graditude #alumnicommunity
  13. 13. Graditude Glad You Chose Us; Washington College #alumnicommunity https://www.youtube.com/watch?v=j- y8beRv1OI
  14. 14. #alumnicommunity
  15. 15. Alumni-Driven Engagement #alumnicommunity
  16. 16. Online Communities: - Jenny Preece Dean of IT University of Maryland 4 Parts: People, a shared purpose, policies & computer systems #alumnicommunity
  17. 17. Alumni Communities Make Sense #alumnicommunity
  18. 18. New Business Models “With the traditional funding streams withering away at such great speed, academic institutions have to think about not only how to cut cost, but, preferably, how to create new revenue … they have to think about their business model.” Gartner - Business Model Innovation Examples In Education, Jan 2013 #alumnicommunity
  19. 19. Sources: MailingJet Gloccal InspiredM.com Average Cost Per Alumnus Telemarketing Direct Mail Traditional Website Online Community $ .64 $.53 $.19 $.14 #alumnicommunity
  20. 20. Average Time to Get Up and Running Telemarketing Direct Mail Traditional Website Online Community 12 weeks 4 weeks 2 weeks 12 weeks #alumnicommunity
  21. 21. Millennials & Giving #alumnicommunity
  22. 22. Constituent Pyramid Top Donors; Very Engaged Sweet Spot Avg gift of $1,206 Increase frequency to 2x / yr: Additional $150,000 Increase percentage to 15%: Additional $75K Average gift of $50. 30,000 Alumni, 10% giving -or- #alumnicommunity
  23. 23. Connectivity Multipliers #alumnicommunity
  24. 24. What About Social Networks? Social Media Explained #alumnicommunity
  25. 25. Online Communities #alumnicommunity
  26. 26. Social Network Drawbacks ● Different objectives ● Too much noise ● Data is not yours ● Not a hub ● Won’t build your brand ● No integrated fundraising #alumnicommunity
  27. 27. No More “Various Vague Things” #alumnicommunity
  28. 28. Benefits of Online Communities #alumnicommunity
  29. 29. Online Communities Bridge the Engagement Gap #alumnicommunity
  30. 30. Examples #alumnicommunity
  31. 31. TM Thank you for attending! Q&A Megan Reile Client Services mreile@360alumni.com 716-239-1554 #alumnicommunity

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