This magazine covers genres of grime, electric, and club music. It is targeted towards teenage males who enjoy this type of music. The cover features an interview with artist ICE DADDY, as well as coverlines promoting the magazine's content. It has a neon color scheme and bold fonts to match the energy of the music. The masthead is called "High Voltage" with an electric bolt replacing the L. The price is kept low at 99p to appeal to teenagers and incentivize purchases.