Presentation by Heather Miko-Kelly, Youth Projects & Volunteer Coordinator, Mind Your Mind, Family Service Thames Valley at the 2009 Ontario Trillium Foundation professional development conference.

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4. Why We Engage Youth in the Development of Programs No choice. It’s noisy out there. It’s an Attention Economy. If you are not relevant… you don’t exist.

5. How We Engage Youth in the Development of a Program Reflect their Interests and Values Incorporate Pillars of Youth Culture

6. Incorporate Pillars of Youth Culture

7. How We Do It Use of peer-to-peer communications Volunteer Street Teams Peer Driven Social Marketing Campaigns Advisory Group brainstorming and development sessions to create tools Websites and other broadcasting channels Approximately 5000 hours of volunteer contributions

8. Permission Engagement Youth opt in and opt out at any time Messages are relevant and anticipated Give good information Be quiet… Listen… Ask questions… Repeat Youth create and customize the message/resource Then sit back… DON’T TRY TO CONTROL IT Youth want information to be free

9. Old Paradigm CEO, Board of Directors, Program Manager End User

10. New Paradigm End User Shape policy, program planning, delivery, evaluation

11. Permission Engagement Youth Pillars of Youth Culture

12. Flipping the Funnel

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18. Strategic Partnerships and Service Integration 112

21. 81% agree that the website can help them better manage their moods

22. 81% indicated that they are likely to return to the site if they are having a hard time21

24. 82% surveyed indicated that the site has helped them feel better able to help a friend21

25. World Stats Visits from over 176 Countries Top Pages Viewed Canada 67% of Canadian Visits are from Ontario 30

26. reach out… get help… give help… info@mindyourmind.ca