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Participatory Monitoring & Evaluation 
Will Parks with Denise Gray-Felder, Jim Hunt and AilishByrne 
COMMUNICATION FOR SOCIAL CHANGE CONSORTIUM 
prepared by Sheeva Dubey, for classroom discussion, 2014
Outcomes of CFSC leading to societal impact 
Individual Change 
•Skills 
•Ideation: knowledge, attitudes, perceived risk, subjective norms, self-image, emotion, self- efficacy, social influence, personal advocacy 
•Intention to engage in new behavior 
•Behavior 
Social Change 
•Leadership 
•Degree and equity of participation 
•Information equity 
•Collective self-efficacy 
•Sense of ownership 
•Social cohesion 
•Social norms 
prepared by Sheeva Dubey, for classroom discussion, 2014
Comprehensive Evaluation Framework 
Type ofevaluation 
Broad purpose 
Main questionsanswered 
Baseline analysis/ 
Formative evaluation research 
Determines concept and design 
•Where are wenow? 
•Is an intervention needed? 
•Who needs the intervention? 
•How should the intervention be carried out? 
Monitoring / 
Process evaluation 
Monitorsinputs and outputs; assesses service quality 
•How are we doing? 
•To whatextent are planned activities actually realized? 
•How well are the services provided? 
Outcome/ Impact / 
Effectiveness evaluation 
Assessesoutcome and impact 
•Howdid we do? 
•What outcomes are observed? 
•What do the outcomes mean? 
•Is the program making a difference? 
Future plans / 
Cost-effectiveness analysis 
Value-for-resources committed including sustainability issues 
•What are our next steps and needed resources? 
•Should programpriorities change or expand? 
•To what extent should resources be reallocated? 
prepared by Sheeva Dubey, for classroom discussion, 2014
Some indicators 
•Participation 
•Trust 
•Leadership 
•Structure and control 
•Diversity and dynamism 
•Democracy 
•Sustainability factors 
•And many others… 
prepared by Sheeva Dubey, for classroom discussion, 2014
Advocacy M&E 
•USAID conceptual framework 
-Transformational (moving from citizen empowerment) 
-Developmental (to civil society strengthening) 
-Instrumental (and concluding with policy influence) 
•RosDavid’s 4 indicators: 
1.Policy change 
2.Civil society 
3.Enlarging democratic space 
4.Supporting people-centered policy making 
prepared by Sheeva Dubey, for classroom discussion, 2014
PM&E techniques 
•PRA/ PLA related: 
•Visualized Analysis –Modeling, Mapping, problem ranking / sorting, Preference ranking, Problem tree or casual diagram, Seasonal calendars, Vignettes, Narrated observation walks / transect walks, Daily / weekly activity profiles, Historical profiles and trend analyses, Internal / external organization charts, Pocket charts, Force-field analysis / Story with a gap, Task analysis, Journals and diaries 
•Interviewing and sampling methods –In-depth individual interview, Key informant interview, Group interview, Observation, Analysis of secondary data, Well-being and wealth-ranking 
•Audio-visual techniques 
•For anthropological research –participant observation, oral testimonies 
prepared by Sheeva Dubey, for classroom discussion, 2014

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3 who measures change

  • 1. Participatory Monitoring & Evaluation Will Parks with Denise Gray-Felder, Jim Hunt and AilishByrne COMMUNICATION FOR SOCIAL CHANGE CONSORTIUM prepared by Sheeva Dubey, for classroom discussion, 2014
  • 2. Outcomes of CFSC leading to societal impact Individual Change •Skills •Ideation: knowledge, attitudes, perceived risk, subjective norms, self-image, emotion, self- efficacy, social influence, personal advocacy •Intention to engage in new behavior •Behavior Social Change •Leadership •Degree and equity of participation •Information equity •Collective self-efficacy •Sense of ownership •Social cohesion •Social norms prepared by Sheeva Dubey, for classroom discussion, 2014
  • 3. Comprehensive Evaluation Framework Type ofevaluation Broad purpose Main questionsanswered Baseline analysis/ Formative evaluation research Determines concept and design •Where are wenow? •Is an intervention needed? •Who needs the intervention? •How should the intervention be carried out? Monitoring / Process evaluation Monitorsinputs and outputs; assesses service quality •How are we doing? •To whatextent are planned activities actually realized? •How well are the services provided? Outcome/ Impact / Effectiveness evaluation Assessesoutcome and impact •Howdid we do? •What outcomes are observed? •What do the outcomes mean? •Is the program making a difference? Future plans / Cost-effectiveness analysis Value-for-resources committed including sustainability issues •What are our next steps and needed resources? •Should programpriorities change or expand? •To what extent should resources be reallocated? prepared by Sheeva Dubey, for classroom discussion, 2014
  • 4. Some indicators •Participation •Trust •Leadership •Structure and control •Diversity and dynamism •Democracy •Sustainability factors •And many others… prepared by Sheeva Dubey, for classroom discussion, 2014
  • 5. Advocacy M&E •USAID conceptual framework -Transformational (moving from citizen empowerment) -Developmental (to civil society strengthening) -Instrumental (and concluding with policy influence) •RosDavid’s 4 indicators: 1.Policy change 2.Civil society 3.Enlarging democratic space 4.Supporting people-centered policy making prepared by Sheeva Dubey, for classroom discussion, 2014
  • 6. PM&E techniques •PRA/ PLA related: •Visualized Analysis –Modeling, Mapping, problem ranking / sorting, Preference ranking, Problem tree or casual diagram, Seasonal calendars, Vignettes, Narrated observation walks / transect walks, Daily / weekly activity profiles, Historical profiles and trend analyses, Internal / external organization charts, Pocket charts, Force-field analysis / Story with a gap, Task analysis, Journals and diaries •Interviewing and sampling methods –In-depth individual interview, Key informant interview, Group interview, Observation, Analysis of secondary data, Well-being and wealth-ranking •Audio-visual techniques •For anthropological research –participant observation, oral testimonies prepared by Sheeva Dubey, for classroom discussion, 2014