The document discusses Facebook fatigue and engagement strategies on social media. It notes that 19% of users have left Facebook or use it less due to losing interest (45%), parents being present (16%), too many adults (14%), and privacy concerns (13%). It then provides tips for listening to audiences, attracting them by creating value, activating them through engagement, learning what content they like, and harvesting leads through calls to action. The overall message is on how to effectively engage audiences and promote brands on social media.
The document discusses strategies for engaging audiences on social media. It provides tips for using different social platforms like Facebook, email, and microblogging. It emphasizes starting conversations and interactions that build trust, loyalty, and reputation. It also notes that audiences have different preferences depending on whether they are more email-first or Facebook-first in their social media habits. Brands need to understand audience motivations and how likely they are to actively share content.
The document discusses various aspects of digital marketing and social media. It outlines benefits of digital such as being measurable, targeted, cost-effective, and interactive. It then provides examples of digital channels including social networks, email, websites, and mobile apps. The document also provides tips for developing strategies and content for social media, blogging, and using platforms like Facebook, LinkedIn, and Twitter.
How can churches and ministries use social networking to accomplish the goals of ministry and mentoring? This slide show presents an Acts 2:42 model of social networking for ministry and a 2 Timothy 3:10-11 Model of social networking for mentoring.
Content Curation tools/platform comparison Capital Group
Social & Content Curation Platforms provide tools for aggregating and curating content from various online sources. They allow users to collect links, posts, images and videos into organized collections. Many platforms offer bookmarklets or auto-selection features to easily add content. Platforms are used for personal curation, as well as by businesses, media companies and agencies to manage social media marketing and share curated content.
This document provides an overview of social media and how individuals and businesses can engage with various social media platforms. It defines key terms like blogs, wikis, microblogging and discusses major platforms. These include Facebook, Twitter, Flickr, YouTube, and others. The document also provides statistics on internet and social media usage worldwide. It then outlines various levels of engagement individuals can have, from passive to active participation. Finally, it provides recommendations on initial steps users can take to begin utilizing social media.
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
This document provides an overview of how to connect and collaborate online as an educator. It discusses various online tools like wikis, blogs, social bookmarking, microblogging, photo sharing, and virtual classrooms. It provides examples of how to use these tools and guidelines for interacting respectfully online. The document encourages educators to spend time online each day, choose an online persona, and find people to connect with by searching topics of interest and writing their own content. It also emphasizes maintaining an online presence through a personal learning environment.
The document summarizes the key details of an Arbonne party, including:
- The sea salt scrub exfoliates skin to reveal brighter, healthier skin.
- Hostesses receive rewards including free products based on the total sales from their party.
- Attendees can become preferred clients and receive a 50% discount on products.
- The document promotes joining the Arbonne team and lists rewards for booking multiple parties.
The document discusses strategies for engaging audiences on social media. It provides tips for using different social platforms like Facebook, email, and microblogging. It emphasizes starting conversations and interactions that build trust, loyalty, and reputation. It also notes that audiences have different preferences depending on whether they are more email-first or Facebook-first in their social media habits. Brands need to understand audience motivations and how likely they are to actively share content.
The document discusses various aspects of digital marketing and social media. It outlines benefits of digital such as being measurable, targeted, cost-effective, and interactive. It then provides examples of digital channels including social networks, email, websites, and mobile apps. The document also provides tips for developing strategies and content for social media, blogging, and using platforms like Facebook, LinkedIn, and Twitter.
How can churches and ministries use social networking to accomplish the goals of ministry and mentoring? This slide show presents an Acts 2:42 model of social networking for ministry and a 2 Timothy 3:10-11 Model of social networking for mentoring.
Content Curation tools/platform comparison Capital Group
Social & Content Curation Platforms provide tools for aggregating and curating content from various online sources. They allow users to collect links, posts, images and videos into organized collections. Many platforms offer bookmarklets or auto-selection features to easily add content. Platforms are used for personal curation, as well as by businesses, media companies and agencies to manage social media marketing and share curated content.
This document provides an overview of social media and how individuals and businesses can engage with various social media platforms. It defines key terms like blogs, wikis, microblogging and discusses major platforms. These include Facebook, Twitter, Flickr, YouTube, and others. The document also provides statistics on internet and social media usage worldwide. It then outlines various levels of engagement individuals can have, from passive to active participation. Finally, it provides recommendations on initial steps users can take to begin utilizing social media.
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
This document provides an overview of how to connect and collaborate online as an educator. It discusses various online tools like wikis, blogs, social bookmarking, microblogging, photo sharing, and virtual classrooms. It provides examples of how to use these tools and guidelines for interacting respectfully online. The document encourages educators to spend time online each day, choose an online persona, and find people to connect with by searching topics of interest and writing their own content. It also emphasizes maintaining an online presence through a personal learning environment.
The document summarizes the key details of an Arbonne party, including:
- The sea salt scrub exfoliates skin to reveal brighter, healthier skin.
- Hostesses receive rewards including free products based on the total sales from their party.
- Attendees can become preferred clients and receive a 50% discount on products.
- The document promotes joining the Arbonne team and lists rewards for booking multiple parties.
The document provides an overview of various digital marketing strategies and tactics for businesses in the tourism industry. It discusses measuring website traffic and social media impact, developing email marketing campaigns, using social networks like Facebook and Twitter, blogging, participating in travel communities online, and optimizing for local search engines. The key recommendations are to listen to customers, measure performance of different channels, and continuously optimize digital marketing efforts based on data and insights.
Social Media Workshop - LinkedIn Twitter Facebook Google+George Giles
This document provides tips for using social media, particularly LinkedIn and Twitter, for business purposes. It discusses how to establish an online presence, engage in conversations, grow networks, use groups, and track results. The key points are to understand your audience, develop a strategy, regularly post valuable content, and find ways to measure performance. Social media is a powerful marketing tool when used effectively for B2B lead generation, branding, and sales.
This document provides an overview and agenda for a presentation on social media and social networking. It begins by defining the differences between social media and social networking, and then provides examples of common social media sites. It discusses why social media is important for marketing and how "social graphs" can be used to target advertisements. Both benefits and drawbacks of social media are outlined, including privacy issues, distraction, scams, and cyberbullying. The presentation then explores how social media companies monetize their platforms through targeted advertising. It concludes by discussing how social networks are shrinking social degrees of separation and provides suggestions for further reading on social networking trends and impacts.
Public libraries are experiencing significant changes due to advances in technology and shifts in user needs and expectations. Libraries must adapt their strategies and priorities to remain relevant. Collections are less important than programs and services. Data-driven reference, experience-based portals, personalized service, evidence-based strategies, and partnerships will be key to success. Transliteracy skills and a focus on outcomes rather than transactions are also important for the future of public libraries.
Marketing & Sales - Founder institute BrusselsDavid Hachez
This document outlines a framework for developing and executing a business idea through four phases: Define, Drive, Deliver, and Reward.
The Define phase is about gathering information about the business idea such as the name, value proposition, business model, and target audience. The Drive phase is focused on amplifying the idea and making it known through marketing, content creation, and bringing on early customers. The Deliver phase is the execution stage where the right team is assembled, partnerships are formed, and focus is maintained. The Reward phase is about cherishing and rewarding customers and employees to turn them into ambassadors for the business.
The document appears to be a schedule containing time entries between 7:00 AM and 12:30 PM on an unspecified date in 2009. It lists various start and end times for multiple recurring daily activities. A second section lists the "50 Best Websites 2009" along with their logos. Two pie charts show distributions of usage across these websites, with Google receiving 22% and 70% respectively in the two charts. The last section lists the "Alexa Top Sites" globally with their rankings.
Gillian Muessig Game Changers in MarketingElement Three
How do we market when the Internet is incorporated
into our things, and not just our screens? The answer
is a strategy that transcends platforms and looks deeper into the psychology of humans, leveraging the promise of the Internet and the ability to be a click away from experiences generated anywhere on the planet. Moz Co-Founder Gillian Meussig explains that it lies in community development, management, and brand marketing.
The document discusses 7 trends in social media marketing: 1) Social gaming is becoming key to engaging consumers, 2) Cause marketing is using social media, 3) Brands can more easily develop and distribute unique content, 4) Experiences and content can be shared in new ways, 5) Communities are becoming a resource, 6) Consumers are multi-tasking with TV and social media, 7) Influencers are gaining power. The trends suggest implications for marketing such as leveraging communities, optimizing spending, and developing content for multiple devices and experiences.
This document discusses choosing the right social media platforms to invest efforts in. It lists over 100 social media networks and notes that selecting quality platforms involves identifying the top players, who you are trying to reach, and what is generating buzz. It provides details on LinkedIn, noting it has over 200 million registered users who are 53% female, 47% male on average age 44.2, with the largest age group being evenly split between 25-34.
The document lists various content farm and spammy user generated content websites. It then provides statistics from research on technology usage in education, including that 58% of instructors believe technology positively impacts student engagement and 87% of students believe online libraries and databases have the most significant impact on their learning. The document discusses challenges for teaching and academia in the coming decade related to issues like globalization, technology context, and the future of textbooks.
This document discusses using social media to spread messages. It provides a list of over 100 social media sites and their demographics. The key principles are to pick your preferred platform, get skilled at using it, automate posting with tools, and engage others on the platform. Popular platforms include Facebook, LinkedIn, Pinterest, Instagram and Twitter. Tools mentioned for automating posts include Swayy, Google Alerts, Pablo by Buffer, and Bufferapp for scheduling. Engagement with others on the selected platform is also emphasized.
This document outlines the syllabus for a Web Media course. Students will learn about web media tools, online communication and collaboration, and social media for business. They will complete assignments including maintaining a personal blog, participating in a podcast group, and developing a social media strategy. Students will be graded based on these assignments as well as tests on the required textbook "Content Rules". The course will introduce students to concepts like web 1.0, web 2.0, and social media and their importance in today's online world.
Monetizing Networks and Communities discusses various business models emerging around online communities, including ad-based, subscription, transactional, and blended models. Professional networks, knowledge sharing communities, expert networks, and crowdsourcing platforms are adopting different monetization approaches. The document also examines how community-based innovation is redesigning work processes and research & development. Issues around associations, member ownership, and disruptive players are covered.
This document discusses the future of academic libraries and how library strategies must change. It notes that technology has progressed rapidly and libraries must adapt. Libraries should focus on learning, discovery, research, and cultural knowledge. The role of librarians is changing from collections to impact. Data analytics will be important to understand users and improve services. Discovery of ideas will be key.
This document provides strategic considerations for public libraries. It discusses how libraries must change their priorities and strategies in response to changes in technology and information needs. Some key points addressed include prioritizing programs over collections, understanding user questions and needs through data, balancing physical and virtual services, investing in demographics research, adopting new technological tools, focusing on recreational reading and homework help, developing transliteracy skills in users, and forming strategic partnerships. The document outlines specific challenges libraries may face in implementing these strategic changes.
The document discusses the future of libraries and presents two options: FrankenLibraries or Librarytopia. It notes that libraries must decide if they will have too many choices that could freeze the process of change, or strategically choose a path forward. It highlights the need for libraries to be future ready and adapt to change, which can happen very fast. Libraries must determine if they will focus on the user experience or get distracted by other priorities.
This document discusses the need for libraries to adapt to changing times and new technologies. It notes symptoms of dysfunction in some libraries and challenges them to be "future ready" by embracing change. It discusses how libraries can redefine their purpose and focus on experiences over books. The document advocates for libraries to build knowledge portals focused on user questions and needs. It also suggests focusing on content quality rather than format, expanding social media programs, and collaborating rather than just socializing. The overall message is that libraries must respect generations, put the end user first, and measure their impact and value to remain relevant institutions.
Your company & the “social stuff” - advancedDavid Hachez
This document provides an agenda and overview for a presentation on personal branding and social media. The summary is:
1. The presentation covers personal branding, sharing experiences on social media, and a step-by-step guide to using social media.
2. Key aspects of social media discussed include having a clear focus, being user-centric, having an open source attitude, and embracing constant change.
3. The step-by-step guide includes establishing an online identity, learning from mistakes, developing a strategy, selecting appropriate tools, focusing efforts, measuring results, and continually improving one's approach.
Social media marketing involves engaging target audiences through social media platforms by listening to and monitoring their interests, providing relevant content, and influencing influencers within that audience. For a women's club looking to increase membership among new families in the DC metro area, they would listen to find out more about the target audience's demographics, geography, and interests. They would engage by publishing interesting content on platforms like Facebook, Twitter, and blogs. They would also identify influential people in the target audience and share information with them to increase exposure to the club. While social media is a useful tool, it does not replace all other marketing methods and should be used as part of an integrated approach.
This document discusses strategies for future-ready libraries. It begins with an overview of changing technologies like e-books and emphasizes the need for libraries to prioritize programs over collections. Key points discussed include focusing reference services on frequently asked questions, balancing physical and virtual services, using data and analytics to understand user needs, and building partnerships. The document also addresses challenges like setting priorities and promoting innovation culture.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The document provides an overview of various digital marketing strategies and tactics for businesses in the tourism industry. It discusses measuring website traffic and social media impact, developing email marketing campaigns, using social networks like Facebook and Twitter, blogging, participating in travel communities online, and optimizing for local search engines. The key recommendations are to listen to customers, measure performance of different channels, and continuously optimize digital marketing efforts based on data and insights.
Social Media Workshop - LinkedIn Twitter Facebook Google+George Giles
This document provides tips for using social media, particularly LinkedIn and Twitter, for business purposes. It discusses how to establish an online presence, engage in conversations, grow networks, use groups, and track results. The key points are to understand your audience, develop a strategy, regularly post valuable content, and find ways to measure performance. Social media is a powerful marketing tool when used effectively for B2B lead generation, branding, and sales.
This document provides an overview and agenda for a presentation on social media and social networking. It begins by defining the differences between social media and social networking, and then provides examples of common social media sites. It discusses why social media is important for marketing and how "social graphs" can be used to target advertisements. Both benefits and drawbacks of social media are outlined, including privacy issues, distraction, scams, and cyberbullying. The presentation then explores how social media companies monetize their platforms through targeted advertising. It concludes by discussing how social networks are shrinking social degrees of separation and provides suggestions for further reading on social networking trends and impacts.
Public libraries are experiencing significant changes due to advances in technology and shifts in user needs and expectations. Libraries must adapt their strategies and priorities to remain relevant. Collections are less important than programs and services. Data-driven reference, experience-based portals, personalized service, evidence-based strategies, and partnerships will be key to success. Transliteracy skills and a focus on outcomes rather than transactions are also important for the future of public libraries.
Marketing & Sales - Founder institute BrusselsDavid Hachez
This document outlines a framework for developing and executing a business idea through four phases: Define, Drive, Deliver, and Reward.
The Define phase is about gathering information about the business idea such as the name, value proposition, business model, and target audience. The Drive phase is focused on amplifying the idea and making it known through marketing, content creation, and bringing on early customers. The Deliver phase is the execution stage where the right team is assembled, partnerships are formed, and focus is maintained. The Reward phase is about cherishing and rewarding customers and employees to turn them into ambassadors for the business.
The document appears to be a schedule containing time entries between 7:00 AM and 12:30 PM on an unspecified date in 2009. It lists various start and end times for multiple recurring daily activities. A second section lists the "50 Best Websites 2009" along with their logos. Two pie charts show distributions of usage across these websites, with Google receiving 22% and 70% respectively in the two charts. The last section lists the "Alexa Top Sites" globally with their rankings.
Gillian Muessig Game Changers in MarketingElement Three
How do we market when the Internet is incorporated
into our things, and not just our screens? The answer
is a strategy that transcends platforms and looks deeper into the psychology of humans, leveraging the promise of the Internet and the ability to be a click away from experiences generated anywhere on the planet. Moz Co-Founder Gillian Meussig explains that it lies in community development, management, and brand marketing.
The document discusses 7 trends in social media marketing: 1) Social gaming is becoming key to engaging consumers, 2) Cause marketing is using social media, 3) Brands can more easily develop and distribute unique content, 4) Experiences and content can be shared in new ways, 5) Communities are becoming a resource, 6) Consumers are multi-tasking with TV and social media, 7) Influencers are gaining power. The trends suggest implications for marketing such as leveraging communities, optimizing spending, and developing content for multiple devices and experiences.
This document discusses choosing the right social media platforms to invest efforts in. It lists over 100 social media networks and notes that selecting quality platforms involves identifying the top players, who you are trying to reach, and what is generating buzz. It provides details on LinkedIn, noting it has over 200 million registered users who are 53% female, 47% male on average age 44.2, with the largest age group being evenly split between 25-34.
The document lists various content farm and spammy user generated content websites. It then provides statistics from research on technology usage in education, including that 58% of instructors believe technology positively impacts student engagement and 87% of students believe online libraries and databases have the most significant impact on their learning. The document discusses challenges for teaching and academia in the coming decade related to issues like globalization, technology context, and the future of textbooks.
This document discusses using social media to spread messages. It provides a list of over 100 social media sites and their demographics. The key principles are to pick your preferred platform, get skilled at using it, automate posting with tools, and engage others on the platform. Popular platforms include Facebook, LinkedIn, Pinterest, Instagram and Twitter. Tools mentioned for automating posts include Swayy, Google Alerts, Pablo by Buffer, and Bufferapp for scheduling. Engagement with others on the selected platform is also emphasized.
This document outlines the syllabus for a Web Media course. Students will learn about web media tools, online communication and collaboration, and social media for business. They will complete assignments including maintaining a personal blog, participating in a podcast group, and developing a social media strategy. Students will be graded based on these assignments as well as tests on the required textbook "Content Rules". The course will introduce students to concepts like web 1.0, web 2.0, and social media and their importance in today's online world.
Monetizing Networks and Communities discusses various business models emerging around online communities, including ad-based, subscription, transactional, and blended models. Professional networks, knowledge sharing communities, expert networks, and crowdsourcing platforms are adopting different monetization approaches. The document also examines how community-based innovation is redesigning work processes and research & development. Issues around associations, member ownership, and disruptive players are covered.
This document discusses the future of academic libraries and how library strategies must change. It notes that technology has progressed rapidly and libraries must adapt. Libraries should focus on learning, discovery, research, and cultural knowledge. The role of librarians is changing from collections to impact. Data analytics will be important to understand users and improve services. Discovery of ideas will be key.
This document provides strategic considerations for public libraries. It discusses how libraries must change their priorities and strategies in response to changes in technology and information needs. Some key points addressed include prioritizing programs over collections, understanding user questions and needs through data, balancing physical and virtual services, investing in demographics research, adopting new technological tools, focusing on recreational reading and homework help, developing transliteracy skills in users, and forming strategic partnerships. The document outlines specific challenges libraries may face in implementing these strategic changes.
The document discusses the future of libraries and presents two options: FrankenLibraries or Librarytopia. It notes that libraries must decide if they will have too many choices that could freeze the process of change, or strategically choose a path forward. It highlights the need for libraries to be future ready and adapt to change, which can happen very fast. Libraries must determine if they will focus on the user experience or get distracted by other priorities.
This document discusses the need for libraries to adapt to changing times and new technologies. It notes symptoms of dysfunction in some libraries and challenges them to be "future ready" by embracing change. It discusses how libraries can redefine their purpose and focus on experiences over books. The document advocates for libraries to build knowledge portals focused on user questions and needs. It also suggests focusing on content quality rather than format, expanding social media programs, and collaborating rather than just socializing. The overall message is that libraries must respect generations, put the end user first, and measure their impact and value to remain relevant institutions.
Your company & the “social stuff” - advancedDavid Hachez
This document provides an agenda and overview for a presentation on personal branding and social media. The summary is:
1. The presentation covers personal branding, sharing experiences on social media, and a step-by-step guide to using social media.
2. Key aspects of social media discussed include having a clear focus, being user-centric, having an open source attitude, and embracing constant change.
3. The step-by-step guide includes establishing an online identity, learning from mistakes, developing a strategy, selecting appropriate tools, focusing efforts, measuring results, and continually improving one's approach.
Social media marketing involves engaging target audiences through social media platforms by listening to and monitoring their interests, providing relevant content, and influencing influencers within that audience. For a women's club looking to increase membership among new families in the DC metro area, they would listen to find out more about the target audience's demographics, geography, and interests. They would engage by publishing interesting content on platforms like Facebook, Twitter, and blogs. They would also identify influential people in the target audience and share information with them to increase exposure to the club. While social media is a useful tool, it does not replace all other marketing methods and should be used as part of an integrated approach.
This document discusses strategies for future-ready libraries. It begins with an overview of changing technologies like e-books and emphasizes the need for libraries to prioritize programs over collections. Key points discussed include focusing reference services on frequently asked questions, balancing physical and virtual services, using data and analytics to understand user needs, and building partnerships. The document also addresses challenges like setting priorities and promoting innovation culture.
Similar to Digital marketing - Liberal Party Presentation (20)
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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27. EARNED MEDIA!
Building marketing assets!
• Email list!
• Great reviews!
• A great website that works!
• Social media presence that works!
• Search engine rank!
28. Active evaluation!
Consideration!
Loyalty loop! Sale!
Trigger!
Post-purchase experience!
80% of digital spend is here
80% of influence is here
33. ACTION!
Signup to Google Analytics and get www.google.com/analytics!
tracking code in your website!
Visit your Google Analytics account!
- ask “so what?”!
Set up Google Alerts for your brand,
www.alerts.google.com!
your competitors, key areas of interest!
Measure social impact of your www.howsociable.com!
website and your closest competitors! www.socialmention.com!
Discover media habits of customers,
and where they hang out on the web! www.google.com/adplanner!
38. HOW?!
listen! attract! activate! learn! harvest!
Listen carefully.
What are your
opportunities?!
• SocialMention.com!
• Google Alerts!
• HowSociable.com!
43. HOW?!
listen! attract! activate! learn! harvest!
Listen carefully. Attract your
What are your audience – like
opportunities?! busy restaurant!
• SocialMention.com! • Strong common
• Google Alerts! interest!
• HowSociable.com! • Whatʼs valuable?!
• Incentives to join!
46. HOW?!
listen! attract! activate! learn! harvest!
Listen carefully. Attract your Get people
What are your audience – like engaged and
opportunities?! busy restaurant! active!
• SocialMention.com! • Strong common • Give them stuff to
• Google Alerts! interest! play with!
• HowSociable.com! • Whatʼs valuable?! • Ask questions!
• Incentives to join! • Have conversations!
48. HOW?!
listen! attract! activate! learn! harvest!
Listen carefully. Attract your Get people Learn about
What are your audience – like engaged and people – what
opportunities?! busy restaurant! active! do they like?!
• SocialMention.com! • Strong common • Give them stuff to • What stuff to they
• Google Alerts! interest! play with! engage with most?!
• HowSociable.com! • Whatʼs valuable?! • Ask questions!
• Incentives to join! • Have conversations!
50. HOW?!
listen! attract! activate! learn! harvest!
Listen carefully. Attract your Get people Learn about Use what you
What are your audience – like engaged and people – what know to get
opportunities?! busy restaurant! active! do they like?! value!
• SocialMention.com! • Strong common • Give them stuff to • What stuff to they • Drive traffic to your
• Google Alerts! interest! play with! engage with most?! site!
• HowSociable.com! • Whatʼs valuable?! • Ask questions! • Do experiments – • Give tools for word
• search.twitter.com ! • Incentives to join! • Have conversations! not research! of mouth!
3 to 1 rule: !
• 3 conversational, interesting updates with no purpose other than creating
engagement (questions, links (not to your site) !
• Then go for a converting message – still interesting, but its goal is to convert!
53. WHAT A BLOG IS!
• A place for regular news, updates and value (at least weekly)
• Simple, relaxed, quick, easy and informal
• A platform to express thoughts, theories and opinions
• A place to build credibility and build a loyal readership
• Somewhere to invite discussion and feedback
• A powerful marketing channel – traffic, relationships, SEO etc
WHAT A BLOG ISNʼT!
• A hard sell
54. WHAT SHOULD I BLOG!
Build trust,
loyalty,
engagement and
reputation
56. WORK IT OUT!
• To receive discounts • Discounts
• I am a customer • Breaking news / info
• To show others that I • Exclusive content
support this brand • Only 2% of respondents
show their support
57.
58.
59. EMAIL!
•
It
works
•
Built
on
trust,
value
and
relevancy
–
poor
execu8on
can
hurt
60.
61. VALUE!
• Stop sending everyone everything!
• Stuff people are interested in
• First-name basis • Exclusivity
• Insight • Their eyes only
• First to know
62. EMAIL GOLD!
CREATE SOME URGENCY = 29% higher email open rate!
• i.e. 2 days till offer expires, registration ends today, todayʼs your last chance,
free webinar on Nov 11th !
MAKE IT EXCLUSIVE = 24% higher open rate!
• The word ʻexclusiveʼ or ʻprivateʼ, ʻVIPʼ, ʻfor past customers onlyʼ, exclusive offer!
TIME IT RIGHT = 100% higher open rate!
• 7am (best) till 9am (at worst)!
• After 12pm youʼll cut your open rate in half!!
• 2-touch works best – balance between mindshare and bugging people!
1 CALL TO ACTION = 40% higher response rate!
• Every link in email goes to same place, rather than multiple calls to action!
CASH IN ON FACEBOOK JUNKIES = 32% higher open rate!
• Just mention ʻFacebookʼ in subject line – thatʼs it!!
63. EMAIL GOLD!
FROM SOMEONE THEY TRUST = #1 factor in whether theyʼll open it!
• Whether itʼs your business name or a staff memberʼs name, use a ʻfromʼ name
that people will trust!
RESPECT YOURSELF = other people respecting you !
• No unsolicited mail!
• Only what people signed up for – no surprises!
STAY ON SUBJECT = #2 factor in whether theyʼll open it!
• 20 – 50 characters!
• Capture interest!
• Avoid ʻspammyʼ language – ʻfreeʼ, ʻcheapʼ, ʻcrazy dealʼ!
DELIVER TRUST & VALUE!!!
64. INSIGHTS!
• Who opened?!
• Who clicked?!
• Who bounced?!
• What times of day /
week work best?!
• Where did they
click?!
• What messages are
working?!