Download as PDF, PPTX
Uploaded byJohn Sheridan
PDF, PPTX490 views
Social Media404 Pod Camp Toronto Social Media On A Budget
The document discusses using social media on a budget and provides a framework called OASIS for developing an effective social media strategy. OASIS stands for Objectives, Audience, Strategy, Implementation, and Sustainment. It recommends determining objectives, profiling the target audience, selecting an appropriate strategy, choosing relevant tools for implementation, and nurturing engagement over time by measuring and adjusting the approach. The framework is applicable for both for-profit and non-profit organizations across various industries and causes.
