The document discusses some of the challenges business leaders face when adopting advanced analytics, including determining return on investment, trusting technology to make decisions, and managing organizational changes. It notes that ROI can come from both cost savings and revenue generation use cases, but there may be hidden project and lifecycle costs. Advanced analytics requires descriptive, predictive, and prescriptive models to build trust. Finally, the document compares centralizing analytics under a Chief Data Officer versus keeping functions decentralized, noting pros and cons of each approach including potential hidden costs of organizational changes or data management challenges.