SlideShare a Scribd company logo
Generative AI for
Creative Work
Debajyoti (Deb) Ray, CTO, End Cue
Generative Models
Model the Joint Probability
of Inputs and Outputs
Can generate both Inputs and Outputs given hidden paramete
Restricted Boltzmann Machine:
Learns probability distribution ov
set of inputs.
Deep Generative
Models
Wake-Sleep Algorithm
Perceptual Systems can also
Imagine
Hinton et al, Science 1995
Generated Creatives
Tensorflow trained on ImageNet -> Sampled data
Google Magenta project -> generating music with
RNNs
Language
Feedforward Networks Recurrent Networks
Statele
ss
Maintains
state
Long-Short Term Memory Models
RNNs Cannot encode
long-range dependencies
LSTMs encode long-range
dependencies with gated
memory
Maximum Likelihood
The _ quick _ brown _ fox
Learn conditional probabilities: P (fox | “The quick brown
Weight matrix W is large. ~ 100,000 tokens per corpus.
Generate text: Maximize likelihood of generated sentences
A LSTM Movie
SUNSPRING 2016
Produced by End Cue
LSTM trained on Sci-fi scrip
Optimizing Content Creation
Script
Financing
Greenlighting PreProduction
Principal
Photography
Post-
Production
Agile StoryWriter Agile Producer
Distribution
Forecasting
May 2017 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
PreProduction
Schedule
Location Scouting
Shooting Schedule
Finalize Script
AOSD
ShotLists and StoryBoard
Script Breakdown
Casting
PreProduction : Script
Breakdown
PreProduction : Story Board
Text -> Image Classifier
Script -> Suggested Shot; Find image in archive that best match
PreProduction : Story Board
Trained on: Scripts -> Film Images (canonical shots in scenes)
Archival footage can be used for training algorithms. Licensed for Storyboar
PreProduction : Scheduler
Variables that impact the optimal schedule:
• Cast schedules
• Location availability
• Equipment and Props (e.g. vehicles)
• Weather
• Cost and budget constraints
AI to solve the combinatorial optimization problem:
We realized up to 20% cost and time efficiencies. Data: Run optimization re
PreProduction : Scheduler
PreProduction : Scheduler
Ingest Script  Automatically generate a Story Interaction Graph
Agile StoryWriter
Remove Node: Action Sequence was adding significantly to budget
Agile StoryWriter
Butterfly Effects: What other nodes are impacted from the change?
Explore What If Scenarios
Agile Content Creation
Script
Greenlighting
Decision
Pre-Production
Financing
Forecasting
Schedules,
Budget
Distribution
PredictionsIterations
Eliminate
Scenes
Language Models
Why is language hard? Discrete space.
Cats are good pets
Bats are good pets
Images & Sound : Continuous space
Gradient search is not effective for language learning.
Generative Adversarial
Networks
Minimax game between two
Deep Neural Networks:
Generator G
Discriminator D
Generates sharp images that resemble the training data.
Generative Adversarial
Networks
Drawbacks:
- Cannot control what to generate (some advances with Conditional GANs)
- Cannot generate categorical data
- Cannot access latent features
Not very successful in discrete space e.g. text generation
- Learning converges to a specific part of the distribution
Autoencoders
Utilize Latent variables
Marginal distribution is intract
Intuition: Learn Latent Concepts. Words -> Concepts -> Words
Variational Autoencoders
Calculating is infeasible, so we use variational lower
KL-divergence with the variational posterior
A normal distribution
parameterized by a
Deep Neural Network.
Variational Autoencoders
Tensorflow Visualization
For end-to-end VAE with two hidden
encoder / decoder layers.
Hierarchical LSTMs
Standard Autoencoder with
Long-Short Term Memory model
Hierarchical Autoencoder with
Long-Short Term Memory model
Generative Active Learning
U
Labeled
Training
Data
Labeled
New Instances
& Repeat
Select Examples
to Label or Rank
Unlabeled
Generated
Data
AI Generated Content
Assistant Writer, Assistant Producer & Assistant Director
• Writer sets up the context. AI generates the narrative and dialogues.
• Producer enters ATL parameters. AI generates budget, schedule.
• AI recommends Shot Lists and Storyboards.
A Variational Autoencoder
Movie
Movie conceived by and
Storyline written by Human
AI generated dialogues
Stay tuned for public release..
Thank You!
• AI team @ End Cue
• Walter Kortschak and Andrew Kortschak @ End Cue.
• We are Hiring! Email me at deb@endcue.com
• Production Team at End Cue
• Production Team at GreenCard Pictures
Nathan Crockett

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