1) Advanced analytics uses predictive, proactive, and forecasting capabilities to gain insights from large amounts of structured and unstructured data from various sources. 2) By 2014, 30% of analytic applications will use advanced analytic techniques and the global market for analytics software is expected to reach $34 billion. 3) Enablers of advanced analytics include in-memory databases, data mining, real-time data warehouses, and analytics-as-a-service to process large volumes of data and provide faster results.