Discussion presentation for the breakfast meeting of the HEC Web UK community.
Reviews hot trends in social media in 2010.
Curated and prepared by Benoit Cacheux, Organic.
Connecting the Dots with @LinkedIn #CannesLions / #OgilvyCannesOgilvy
#CannesLions 2013 panel with Jeff Weiner of LinkedIn, Bob Lord of Razorfish, and Elyssa Grey of Citi on the evolving relationship between content and engagement.
Facebook: Creativity at Scale #CannesLions / #OgilvyCannes Ogilvy
The document discusses creativity and ideas. It summarizes that to be creative:
1) Ideas should be participatory and engage people so they will share it with their networks.
2) Focus on finding one exceptional core idea rather than many ideas.
3) Creativity requires steady ongoing engagement with people, not just a single campaign or finish line.
4) Build on existing good ideas by putting your own spin on them, rather than insisting on total originality.
Social networks have become the new architecture of the web. Key points:
1) Social media platforms are gaining influence as mainstream media downsizes and citizens become publishers reaching audiences on their own terms.
2) Social networks have billions of active users and new platforms and features continue emerging, like hashtags and news feeds.
3) Marketers are now engaging consumers through social media platforms, moving away from traditional mass media approaches. Micro-communities and user-generated content are important to reach niche audiences.
This document discusses three key trends impacting social media and the third sector: 1) Commercialization of social media platforms is pushing them towards paid communication models; 2) Organizations are transforming into "social businesses" requiring cultural changes; 3) The rise of big data is increasing expectations for metrics-driven, data-analyzed communication but also costs. These trends present both opportunities and challenges for nonprofit communication strategies.
Online Dating Flipboard - Scott O´BrienScott O'Brien
Online dating has grown significantly since the launch of Match.com in 1995. It is now a billion dollar industry with over 30 million North Americans using online dating sites. 1 in 5 new relationships now start online, showing how mainstream online dating has become. While online dating allows for more efficient screening of potential partners outside one's local area, there are also disadvantages like scammers, privacy concerns, and stigma still associated with online dating. However, its popularity continues to grow with 17% of newlyweds meeting online.
The document discusses social media for business. It defines social media as activities that integrate technology and social interaction, like the billions of conversations happening online. It outlines the current social media landscape, including how 250 million people use Facebook daily and how Twitter has changed communication since 2006. It also discusses how businesses can benefit from social media by engaging new audiences and driving traffic to websites. The future of social media may include more social interactions on sites like Facebook and a potential acquisition of Twitter for $10 billion.
Connecting the Dots with @LinkedIn #CannesLions / #OgilvyCannesOgilvy
#CannesLions 2013 panel with Jeff Weiner of LinkedIn, Bob Lord of Razorfish, and Elyssa Grey of Citi on the evolving relationship between content and engagement.
Facebook: Creativity at Scale #CannesLions / #OgilvyCannes Ogilvy
The document discusses creativity and ideas. It summarizes that to be creative:
1) Ideas should be participatory and engage people so they will share it with their networks.
2) Focus on finding one exceptional core idea rather than many ideas.
3) Creativity requires steady ongoing engagement with people, not just a single campaign or finish line.
4) Build on existing good ideas by putting your own spin on them, rather than insisting on total originality.
Social networks have become the new architecture of the web. Key points:
1) Social media platforms are gaining influence as mainstream media downsizes and citizens become publishers reaching audiences on their own terms.
2) Social networks have billions of active users and new platforms and features continue emerging, like hashtags and news feeds.
3) Marketers are now engaging consumers through social media platforms, moving away from traditional mass media approaches. Micro-communities and user-generated content are important to reach niche audiences.
This document discusses three key trends impacting social media and the third sector: 1) Commercialization of social media platforms is pushing them towards paid communication models; 2) Organizations are transforming into "social businesses" requiring cultural changes; 3) The rise of big data is increasing expectations for metrics-driven, data-analyzed communication but also costs. These trends present both opportunities and challenges for nonprofit communication strategies.
Online Dating Flipboard - Scott O´BrienScott O'Brien
Online dating has grown significantly since the launch of Match.com in 1995. It is now a billion dollar industry with over 30 million North Americans using online dating sites. 1 in 5 new relationships now start online, showing how mainstream online dating has become. While online dating allows for more efficient screening of potential partners outside one's local area, there are also disadvantages like scammers, privacy concerns, and stigma still associated with online dating. However, its popularity continues to grow with 17% of newlyweds meeting online.
The document discusses social media for business. It defines social media as activities that integrate technology and social interaction, like the billions of conversations happening online. It outlines the current social media landscape, including how 250 million people use Facebook daily and how Twitter has changed communication since 2006. It also discusses how businesses can benefit from social media by engaging new audiences and driving traffic to websites. The future of social media may include more social interactions on sites like Facebook and a potential acquisition of Twitter for $10 billion.
This document provides an overview of social media 101. It discusses how social media has become a fundamental shift in communication, with over half the world's population under 30 actively using social media platforms. Some key points made are that customers are producers online rather than passive consumers, and 78% of consumers trust peer recommendations over traditional advertisements. The document also provides statistics on social media usage and outlines how companies can leverage social media for marketing, customer service, and recruitment. Examples are given of companies effectively responding to customer issues on social media.
Here are 3 potential questions in 15 words or less about civic engagement and social media:
How can social media increase voter turnout?
What issues drive the most civic discussion online?
Can social networks organize real-world action?
This document discusses the negative effects of social media that have become more prominent. It begins by highlighting how social media has negatively impacted people's behavior by causing them to constantly focus on their mobile devices rather than engage with their real-world surroundings. The document then analyzes ten serious consequences of social media for modern society, such as addiction, security issues, economic deficits, and more. It concludes by proposing ways to address these problems, including promoting concepts like "Slow Tech" that encourage more mindful social media use.
The document discusses trends in the social web including the rise of social networking over email usage, the fast growth of social media platforms and their untapped potential. It outlines how social media is becoming a platform for various sectors like politics, business, marketing and more. Location-based services and games are integrating with social networks on mobile. Challenges include information overload, privacy and establishing business models as the social web continues its exponential growth.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
Community on the Inter-Webs: Then, Now and TomorrowDan Zelikman
The document discusses the evolution of online communities from the early Internet to today and possibilities for the future. It describes how communities started as online forums and discussions and have grown exponentially, with over 500 million members on Facebook alone. Different generations now use social media in different ways to connect, from Baby Boomers staying engaged through causes to Gen Z living much of their lives online. The future of communities is predicted to focus on social networking and user-generated content, with businesses adapting customer-centric subscription and mobile payment models.
This document discusses digital influence in a network economy. It notes that in a network economy, value flows from connectivity and is created by all members of the network. It also discusses how economic structures have shifted from traditional top-down leadership models to models where influencers gain reputations for providing leadership. The rules of status and value exchange have also changed in a network economy. The document provides tips for building influence in a network economy such as defining your brand, leading with purpose, building valuable networks, advancing conversations, being transparent, and measuring success.
Using Social Media to Launch Your Campaign or OrganizationWomen Online
The document provides guidance on using social media to launch a campaign or organization. It begins by assessing an organization's needs and existing digital assets. It then outlines a roadmap for digital public relations, starting with understanding your key messages and positioning. The document provides tips on using various social media platforms like Facebook, LinkedIn, and blogs strategically. It also includes case studies of successful social media campaigns for advocacy and political organizations. The document concludes by recommending daily activities to engage on social media if limited to 30 minutes per day.
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
This is the latest (November 14) slide deck of my presentation on the evolution and impact of fake news, and on how consumers can respond. It's called "Fake News: What's the Real Story."
Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009...Click Earn Grow
The document discusses trends in social networking, fantasy sports, and opportunities for online bookmakers. It notes the growth of social networking and fantasy sports, especially among younger demographics. It proposes that bookmakers could leverage these trends by integrating social and fantasy elements into their platforms to expand their product offerings, customer base, and revenues in a scalable way. However, it also notes some legal and ethical risks around minors accessing gambling-related content through social media that would require further research.
hi5 Case Study: Leveraging Virtual Goods for Viralityhi5
hi5 presentation from the Virtual Goods Conference 2010 (Engage Expo) regarding driving engagement in games through gifting. Presentation led by hi5 Executive Producer Dave Selle.
The document discusses digital strategies and trends for non-profit organizations. It covers key stages of digital activity including awareness, engagement and retention. Examples are provided of organizations that have successfully utilized digital tools and campaigns, such as raising $500 million online and facilitating $100 million in loans. The importance of communication, honesty and adding value for audiences is emphasized. Emerging trends in mobile technology are also briefly touched on.
Exploring Social Media as a Powerful Tool for Creating Meaningful Change Marryam Khan
Digital activism is more impactful than commonly believed. While some dismiss online activists as "slacktivists", research shows social media activists are twice as likely to volunteer, four times as likely to encourage others to take action, and twice as likely to participate in events or donate. Awareness raised through social platforms can translate to tangible benefits, like the $7 million raised through text donations for Haiti earthquake relief in 2010. When coupled with offline action, digital tools give voice to more people and spread issues rapidly, showing how online and real-world activism can work together powerfully for change.
The document provides tips for non-profits to increase online fundraising. It recommends (1) improving the online infrastructure to make donations easy across devices and shareable on social media, (2) developing an online ambassador program to identify influential supporters and target content and asks through them, and (3) investing in conversation managers to develop relationships with supporters through social media engagement. The tips are based on examples from political campaigns that showed targeting voters through social networks of identified influencers can increase registration and turnout.
The Power of Storytelling, or how to “COPE” with Content by Stephanie Reid-Si...multifamily-social-media
The document discusses the power of storytelling for content marketing. It introduces the concept of "COPE" (Create Once, Publish Everywhere), which is creating one piece of good content and publishing it across multiple social media platforms and channels. This allows marketers to maximize the reach and impact of their content while minimizing duplication of effort. The document provides examples of how companies like Zillow, GoPro, and Nordstrom have successfully implemented the COPE strategy to engage audiences and drive long-term returns on their content marketing investments.
New Marketing Dimensions meet local elections Stelios Lndr
The document discusses a mayor's approach to using social media effectively. It notes that people's online and offline presence shapes their reputation, which influences others' perceptions and decisions. It recommends that politicians establish a digital presence on social media platforms, which now dominate online engagement. The approach involves engaging potential supporters online, embracing brand ambassadors to spread messages through their social networks, and using feedback to understand stakeholders' views. The goal is to connect with constituents in real-time using new marketing dimensions, rather than just broadcasting messages.
The document discusses effective eLearning design and the I.D.E.A framework. It introduces Darren Entwistle, Julie Bettenay and Jonathan Bromage who work in curriculum and education. The framework includes four stages: Introduce, Discover, Engage and Apply. Content should build on prior knowledge and be chunked into modes suited to learners. Student interaction and reflection are important. Assessment should be embedded throughout and allow self-evaluation. Effective online learning requires addressing schools' lack of technology infrastructure.
Seminar presentation from the CDE’s Research and Innovation in Distance Education and eLearning conference, held at Senate House London on 19 October 2012. Conducted by Patricia McKellar (UOL Undergraduate Laws Programme) and Steven Warburton (Uni of Surrey).
This document provides an overview of social media 101. It discusses how social media has become a fundamental shift in communication, with over half the world's population under 30 actively using social media platforms. Some key points made are that customers are producers online rather than passive consumers, and 78% of consumers trust peer recommendations over traditional advertisements. The document also provides statistics on social media usage and outlines how companies can leverage social media for marketing, customer service, and recruitment. Examples are given of companies effectively responding to customer issues on social media.
Here are 3 potential questions in 15 words or less about civic engagement and social media:
How can social media increase voter turnout?
What issues drive the most civic discussion online?
Can social networks organize real-world action?
This document discusses the negative effects of social media that have become more prominent. It begins by highlighting how social media has negatively impacted people's behavior by causing them to constantly focus on their mobile devices rather than engage with their real-world surroundings. The document then analyzes ten serious consequences of social media for modern society, such as addiction, security issues, economic deficits, and more. It concludes by proposing ways to address these problems, including promoting concepts like "Slow Tech" that encourage more mindful social media use.
The document discusses trends in the social web including the rise of social networking over email usage, the fast growth of social media platforms and their untapped potential. It outlines how social media is becoming a platform for various sectors like politics, business, marketing and more. Location-based services and games are integrating with social networks on mobile. Challenges include information overload, privacy and establishing business models as the social web continues its exponential growth.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
Community on the Inter-Webs: Then, Now and TomorrowDan Zelikman
The document discusses the evolution of online communities from the early Internet to today and possibilities for the future. It describes how communities started as online forums and discussions and have grown exponentially, with over 500 million members on Facebook alone. Different generations now use social media in different ways to connect, from Baby Boomers staying engaged through causes to Gen Z living much of their lives online. The future of communities is predicted to focus on social networking and user-generated content, with businesses adapting customer-centric subscription and mobile payment models.
This document discusses digital influence in a network economy. It notes that in a network economy, value flows from connectivity and is created by all members of the network. It also discusses how economic structures have shifted from traditional top-down leadership models to models where influencers gain reputations for providing leadership. The rules of status and value exchange have also changed in a network economy. The document provides tips for building influence in a network economy such as defining your brand, leading with purpose, building valuable networks, advancing conversations, being transparent, and measuring success.
Using Social Media to Launch Your Campaign or OrganizationWomen Online
The document provides guidance on using social media to launch a campaign or organization. It begins by assessing an organization's needs and existing digital assets. It then outlines a roadmap for digital public relations, starting with understanding your key messages and positioning. The document provides tips on using various social media platforms like Facebook, LinkedIn, and blogs strategically. It also includes case studies of successful social media campaigns for advocacy and political organizations. The document concludes by recommending daily activities to engage on social media if limited to 30 minutes per day.
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
This is the latest (November 14) slide deck of my presentation on the evolution and impact of fake news, and on how consumers can respond. It's called "Fake News: What's the Real Story."
Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009...Click Earn Grow
The document discusses trends in social networking, fantasy sports, and opportunities for online bookmakers. It notes the growth of social networking and fantasy sports, especially among younger demographics. It proposes that bookmakers could leverage these trends by integrating social and fantasy elements into their platforms to expand their product offerings, customer base, and revenues in a scalable way. However, it also notes some legal and ethical risks around minors accessing gambling-related content through social media that would require further research.
hi5 Case Study: Leveraging Virtual Goods for Viralityhi5
hi5 presentation from the Virtual Goods Conference 2010 (Engage Expo) regarding driving engagement in games through gifting. Presentation led by hi5 Executive Producer Dave Selle.
The document discusses digital strategies and trends for non-profit organizations. It covers key stages of digital activity including awareness, engagement and retention. Examples are provided of organizations that have successfully utilized digital tools and campaigns, such as raising $500 million online and facilitating $100 million in loans. The importance of communication, honesty and adding value for audiences is emphasized. Emerging trends in mobile technology are also briefly touched on.
Exploring Social Media as a Powerful Tool for Creating Meaningful Change Marryam Khan
Digital activism is more impactful than commonly believed. While some dismiss online activists as "slacktivists", research shows social media activists are twice as likely to volunteer, four times as likely to encourage others to take action, and twice as likely to participate in events or donate. Awareness raised through social platforms can translate to tangible benefits, like the $7 million raised through text donations for Haiti earthquake relief in 2010. When coupled with offline action, digital tools give voice to more people and spread issues rapidly, showing how online and real-world activism can work together powerfully for change.
The document provides tips for non-profits to increase online fundraising. It recommends (1) improving the online infrastructure to make donations easy across devices and shareable on social media, (2) developing an online ambassador program to identify influential supporters and target content and asks through them, and (3) investing in conversation managers to develop relationships with supporters through social media engagement. The tips are based on examples from political campaigns that showed targeting voters through social networks of identified influencers can increase registration and turnout.
The Power of Storytelling, or how to “COPE” with Content by Stephanie Reid-Si...multifamily-social-media
The document discusses the power of storytelling for content marketing. It introduces the concept of "COPE" (Create Once, Publish Everywhere), which is creating one piece of good content and publishing it across multiple social media platforms and channels. This allows marketers to maximize the reach and impact of their content while minimizing duplication of effort. The document provides examples of how companies like Zillow, GoPro, and Nordstrom have successfully implemented the COPE strategy to engage audiences and drive long-term returns on their content marketing investments.
New Marketing Dimensions meet local elections Stelios Lndr
The document discusses a mayor's approach to using social media effectively. It notes that people's online and offline presence shapes their reputation, which influences others' perceptions and decisions. It recommends that politicians establish a digital presence on social media platforms, which now dominate online engagement. The approach involves engaging potential supporters online, embracing brand ambassadors to spread messages through their social networks, and using feedback to understand stakeholders' views. The goal is to connect with constituents in real-time using new marketing dimensions, rather than just broadcasting messages.
The document discusses effective eLearning design and the I.D.E.A framework. It introduces Darren Entwistle, Julie Bettenay and Jonathan Bromage who work in curriculum and education. The framework includes four stages: Introduce, Discover, Engage and Apply. Content should build on prior knowledge and be chunked into modes suited to learners. Student interaction and reflection are important. Assessment should be embedded throughout and allow self-evaluation. Effective online learning requires addressing schools' lack of technology infrastructure.
Seminar presentation from the CDE’s Research and Innovation in Distance Education and eLearning conference, held at Senate House London on 19 October 2012. Conducted by Patricia McKellar (UOL Undergraduate Laws Programme) and Steven Warburton (Uni of Surrey).
The cardiovascular system consists of the heart and blood vessels, including arteries, capillaries, and veins. Arteries carry oxygenated blood away from the heart, branching into smaller arterioles. Capillaries allow for gas and nutrient exchange with tissues. Veins then carry deoxygenated blood back to the heart. The heart pumps blood through the vessels in a double circulatory system.
This document discusses a project exploring the use of eBooks and eReaders for delivering legal education materials. The project aims to test whether an e-publishing platform using e-readers is an effective way to provide students with learning materials. It will involve students in the UK, Singapore, and Kenya using e-readers to access textbooks and other resources. The objectives are to evaluate the e-reader's effectiveness, study changes in learning behaviors, assess sustainability, and develop best practices for using e-publishing in education.
The document provides information about upcoming workshops on topics related to digital publishing and museums. It then summarizes the agenda for an introductory workshop on ePublishing. The workshop will include presentations on e-books from a museum's perspective, common e-book formats and terms, and trends in digital publishing. It will also discuss strategies for publishing and distributing e-books, as well as hands-on demonstrations of various e-book formats and authoring tools.
The document summarizes themes from the South by Southwest (SXSW) conference in 2012, including the collision of digital and physical worlds through new location-based technologies. It discusses how brands are moving from passive to active viewer experiences and how social media is being used more in sports. Finally, it outlines several new startups presented at SXSW, such as Grandstand, Zaarly, GroupMe, Pinterest, Path, and Instagram.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
Harnessing social media and the super network tcosc jan 12SocialRadius
The document discusses the evolution of digital eras from Digital 1.0 to the current Digital 3.0 era. Digital 3.0 is characterized by the convergence of broadband and mobile technologies, with social networks becoming platforms and social/interest graphs converging. It also describes how social, traditional, and viral media interact and expand in real time across the newly emerging "Global SuperNetwork".
Change is a constant
Society is transforming. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. It is crucial for all industries to stay up to date with these changes, and respond accordingly.
We’ve mapped these trends for over 20 years by collaborating with industry leaders across the world. We use the insights to shape our programs, so that our talented students meet market demand. With these reports we are sharing our insights with the world.
This is the second issue of the trend report Changes of Tomorrow. It builds on the first report released in Spring 2015. The focus stays the same with four themes framing the research, and we’ve collaborated to define new trends and update existing ones.
Regardless of your industry, it’s essential to consider the impact of these changes on your work. The “Reflect” sections at the end of each trend will help you do that. You will also find tips, tools, and methods to support you to stay up to date and lead the change.
It’s no secret that today’s consumer landscape is changing fast. As the popularity of traditional print, broadcast and outdated social mediums become less efficient in reaching consumers, this audience is heading to new areas to engage with their passions through content and experiences. So, where are consumers going next? How can brands reach them there?
The document discusses trends in how digital natives, particularly youth, engage with social media, mobile technology, digital content, and gaming. It provides insights into popular platforms and behaviors based on surveys of digital natives worldwide. It also highlights best practices and case studies of how brands can effectively engage with digital natives through these different digital channels.
Comment le like influence les recherches webRoland Crepeau
The document discusses three sources of traffic for which websites can optimize socially: feeds, traditional search, and social network search. Feeds rank low on search intent but high on social influence, as content is pushed to users through their social connections. Traditional search has high search intent but low social influence, as results are not personalized. Social network search sits at the intersection, ranking high on both social influence and search intent. The semantic web and Open Graph protocol aim to better organize internet content based on relationships between people and social objects.
This document provides information about investigating and profiling a target audience of 16-24 year olds. It discusses demographic trends showing this age group has significant spending power and is developing their identity. Existing social media platforms like Instagram have simplified their logos over time to appeal to younger users as the target demographic shifted. Interests of 16-24 year olds identified through surveys include music, film/TV, social life, plans/goals, and other interests like sports. The document outlines branding concepts for "The Grid" focusing on relevance, modern design, and simplicity to connect with this demographic.
The document discusses the emergence and prevalence of share buttons on social media. It describes how share buttons allow users to easily share content across social networks without leaving the original website. The document provides examples of how share buttons have benefitted companies like LinkedIn and Giantnerd by increasing clicks and sales. It concludes by suggesting share buttons could be further utilized by more websites to boost social sharing of content.
The document discusses trends in social media, including a shift from large centralized platforms like Facebook to more niche and customized social platforms. It also notes a decline in social media engagement as people grow tired of excessive updates and meaningless interactions like "likes". The future of social media may involve more collaborative and reputation-based platforms focused on user-generated content.
Brands will need to create content that engages and “reaches” consumers across channels, provide valuable services over mere advertising and master an increasingly complicated and expansive content distribution model. And, of course, they will need to rethink the way they create relationships (or conversations) with
consumers before it’s too late.
The document provides information on activities completed for a management information systems project. It includes summaries of 3 technology blogs focused on emerging tech trends, businesses/finance, and entertainment. It also profiles Google Docs as a web collaboration tool and provides an analysis of key LinkedIn features for professional networking.
8 Digital Trends That Will Change Everything - March 2010Josh Martin
Josh Martin presented on 8 digital trends that will change everything:
1. Facebook continues growing with 400M users and becoming more integrated with e-commerce.
2. Lifestreaming allows users to aggregate all online activities into a single stream and brands must find ways to engage within these personal streams.
3. Location-based apps like Foursquare allow users to check-in to locations and open opportunities for location-based marketing.
4. Visual search technologies will improve search beyond text and allow discovery through images.
5. Social games like FarmVille engage millions of users and create marketing opportunities within the games.
6. Augmented reality uses mobile devices to overlay digital content on the real world and
This document provides information about investigating and profiling an audience of 16-24 year olds for a creative media project. It discusses the demographic, noting that this age group has significant spending power and is focused on developing their identity. Existing social media platforms like Instagram and their evolution towards simpler logos to appeal to younger users are examined. Interests of the target demographic like films, music and social media are identified through surveys. The document outlines the branding concept for "The Grid", describing it as a social media platform for music content that will have a simple, symbolic logo and focus on being modern and relevant to its young audience.
This document describes SixSpans, a proposed social networking service (SNS) platform that would allow users to find and connect with people both online and offline by linking existing social networks and relationships. Some key points:
- SixSpans would provide a "complete and seamless SNS platform" to map people's social networks and help users connect with others anywhere in the world in real-time on smartphones and PCs.
- It would leverage location-based services on smartphones to display distance from searching users to help facilitate both business and personal connections.
- The goal is to empower networks using "tools only existed in theory, the six degrees of separation."
- Revenue models proposed include advertising,
1) The document discusses trends in social gaming and how games are becoming more social by directly incorporating social media platforms and leveraging players' online relationships.
2) It also discusses how social media is being used for social good through organizing cleanups, raising funds for nonprofits, and rewarding people for charitable acts with a social currency.
3) Finally, it examines trends in transmedia storytelling and successful brand extensions that create quality narratives and products aligned with the original property.
This document is a 2010 trend report that identifies and analyzes 20 emerging trends for that year. It discusses trends related to web intelligence, agile development, crowdsourcing, influencer culture, sustainability, and the growing divide between Wall Street and Main Street. The report analyzes these trends through examples from companies like Google, Amazon, Kiva, and others to provide insights into what could be expected in 2010.
Mobilised socialised: macro and micro view of mobile barney loehnisBarney Loehnis
Here I look at some of the macro implication of mobile - on how it is transforming society and different aspects of our life like eduction, health and empowering rural communities.
If small and under resourced groups can be so innovative, why is it that brands and marketing?
IN the second part we look at micro mobile and how brands can leverage its potential to drive services and communications.
Since I'm tech-obsessed, wanted to share a trends deck I had compiled for 2011. But most importantly, since the year is over, a review back on what really happened based upon that prediction. Hindsight is always great, but being a prophet is even better. So, how'd we do?
Similar to HEC WEB UK Breakfast - Top 5 Social Media Trends (20)
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
1. 5 Top Social Media Trends London, HEC Web, January 2011
2. What we’d like to cover today - Some numbers & interesting facts - Top social media trends Curation Social cataloguing Search is going social and real time Location, Location, Location Social gaming
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4. BIGGEST FACEBOOK FAN PAGES: While U.S. web traffic to brand websites rarely exceeds six figures, DBMS can already count 37 branded Facebook pages with at least a million fans just among CPG, retail, pharmaceutical and fast-food marketers.
5. Facebook: Visualizing Friendships Paul Butler – Intern at Facebook After a few minutes of rendering, the new plot appeared, and I was a bit taken aback by what I saw. The blob had turned into a surprisingly detailed map of the world. Not only were continents visible, certain international borders were apparent as well. What really struck me, though, was knowing that the lines didn't represent coasts or rivers or political borders, but real human relationships. Each line might represent a friendship made while travelling, a family member abroad, or an old college friend pulled away by the various forces of life.
6. Top social media trends Curation Social cataloging Search is going social and real time Augmented reality Social gaming
7. ‘curation’ to find the content that is useful What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme. The App: Flipboard find what your friends share on Twitter
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9. Social Cataloging Social cataloging help users to catalog things—books, CDs, etc.— owned or otherwise of interest to them. It refers to two characteristics that generally arise from a multi-user cataloging environment: The ability to share catalogs and interact with others based upon shared items; The enrichment or improvement of cataloging description through either explicit cooperation in the production of cataloging metadata or through the analysis of implicit data (eg., "People who like X also like Y"). Svpply: a catalogue of must-have, desirable retail products built by users from all over the Internet. Currently invite only to main quality and community.
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11. Search is going social “Google is not a search engine. Google is a reputation- management system.” Clive Thompson, Wired magazine New content is now added to search engines as it is published, giving fresher content increased priority
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13. Location, Location, Location… the rise of mobile internet has been met with a new killer application: mapping we can now tell our friends were we are and discover more of our surroundings location-based gaming; users check-in with a growing knowledge base of hints, tips, rewards and reviews Layar: an innovative application to help tourists get the most of a destination. Facebook is now allowing its users to add their location to status updates a range of players, lead by Google are overlaying places, pictures, information, experiences… onto maps via ‘geo-tags’
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15. Social gaming Consumer research undertaken by Econsultancy and Toluna shows that men and women are almost equally likely to play social games; some 20% of females are social gamers compared to 18% of males. Social games are also played by people of all ages, although there is a slight bias towards younger demographics, as the chart below indicates.
18. Social Gaming Social Networks has gone beyond friendship circles and rich media such as photographs. The increasing trend is for hosted games with a central social element. This trend is an extension of casual gaming exploited by Nintendo Wii, SimCity, Habbo Hotel and World of Warcraft. It also attracts equal numbers of females that hardcore gaming turns off. Reward for playing is of course fun – it is also social currency; attaining goals, making new friends and rising up the ranks. Many games require friends to help build your status; such as Farmville where cooperation is both rewarded and mandatory. Brands in this space have to be useful, appropriate, authentic and reward users. Social gaming is also increasingly mobile. Watch out for local interaction and massive jumps in realism as browser, broadband and processor capabilities improve.
19. Augmented reality Technology is helping more people switch-on to real-time, local information and insights via their laptop or smartphone Augmented Reality adds information to real world locations via mobile cameras and GPS Layar: an innovative application to help tourists get the most of a destination.