Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk
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Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk
- 1. Early CLICK EARN GROW concept in 2009 Generation Y: The right way to use Social Networking for Online Sport Bookmakers & other Gaming Operators closely looking at the Fantasy Sports Model & Correct Platform Darren Matadeen @ClickEarnGrow www.ClickEarnGrow.com
- 2. TODAY’S IMAPCT & RISKS Un-scalable & In-flexible legacy Sportsbook Platforms, including infrastructure operations Same Product Mix/lack of choice/do not understand segments and localisation Payment Fraud & Open to DDOS Attacks West wants to go East & East wants to West (Cultural and Legal Barriers, problems with systems integration and meeting global demands US California Possible legalization Strong M&A Activity Web 2.0 Live Streaming Economic cleansing & Finding the right cross business and technical talent resources Social Networking Industry Convergences Telecoms Gaming Also decrease trends Telephone Betting Media Online Media Advertising in Decline IPTV lacks original content Live Streaming since 2006 and significant for in-running solutions
- 6. WHY MIXED TOGETHER? Social Networking Fantasy Sports Community P2P Community P2P Pool/Jackpot and/or Fixed Odds Betting/EXCHANGES Proposition and Non Proposition Bets Not a Live Betting solution Based on Knowing your team stats You are the manager and create your own teams , markets, competitions to play against your family and friends etc... Pool/Jackpot and/or Fixed Odds Betting/ Proposition and Non Proposition Bets Refection of Real Time Betting (Moral & Risk Issues) Support Fantasy Sports Transactions
- 7. SIGNIFICANT EVIDENCE & MOVEMENTS OF NEW TRENDS Social Networking Fantasy Sports Emerging Social Sportsbook? Second Chance? Hybrid Prediction Facilitator 100+ poker applications on Facebook
- 8. The ONLINE BOOKMAKERS ADVANTAGE/SPREAD Strategy 1: PRODUCT/PLATFORM MIX LIVE/REAL BETS FANTASY SPORTS BETS SOCIAL BETS Strategy 2: MULTI-CHANNELS INTERACTION BOOKMAKERS SITE SITE, MICROSITE, SATELLITE Strategy 3: INTERACTIVE MARKETING/WINNINGS OFFERS FIX ODDS /TOTE/EXCHANGE BETTING TOTE/POOL BETTING - REAL PRIZES or VIRTUAL MONEY FREE/FUN BETTING – REAL PRIZES or VIRTUAL MONEY SITE, MICROSITE, SATELLITE, MEDIA
- 14. Generation Y “ Generation Y is not driven by technologies or by business alone; It is driven by people. It is the people that drives our social networks (online and offline) forward but most importantly build communities. Communities builds federations and consortiums and with this power we together can build, drive and lead the future of i-Gaming into the world class status that we truly deserve for our Global industry” Darren Matadeen 27 May 2009
- 15. Thank you Q&A Darren Matadeen @ClickEarnGrow www.ClickEarnGrow.com
Editor's Notes
- Consistent processes will enable BP to drive consistent supplier management processes, resulting in lower costs and higher quality. shouldn't the artefacts include both subscriber and publisher test packs?
- Consistent processes will enable BP to drive consistent supplier management processes, resulting in lower costs and higher quality. shouldn't the artefacts include both subscriber and publisher test packs?