The document summarizes the results of a survey about the Vietnam cosmetics market conducted in January 2019. Some key findings include:
- Half of Vietnamese women wear makeup at least once per week, with daily makeup use increasing in recent years. Popular makeup items include lipstick, foundation, and eyebrow products.
- The average monthly spending on makeup in Vietnam was reported as 300,000 VND in 2019, up from 277,000 VND in 2018.
- Skincare product use is also common, with 73% of women using skincare once a week or more. Popular skincare items are facial cleanser, sunscreen, and face masks.
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Vietnamese came to enjoy the trips more often as their income get higher. This survey was made to understand the trip destination, motivation and the method of reservation.
The survey was conducted to 569 respondents from 20-49 in Vietnam
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Vietnamese came to enjoy the trips more often as their income get higher. This survey was made to understand the trip destination, motivation and the method of reservation.
The survey was conducted to 569 respondents from 20-49 in Vietnam
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.
This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Survey about the information source for female make-up in Vietnam. How influential is Michelle Phan, famous youtuber for make-up videos who are originally from Vietnam?
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
In emerging countries, ”country of origin” is always one of the most important factors for the purchase decision making.
We had conducted the survey to know the importance of ”country of origin” and its images of Japan, Korea, US, Europe, Thailand, Vietnam and China from 600 respondents.
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.
This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Survey about the information source for female make-up in Vietnam. How influential is Michelle Phan, famous youtuber for make-up videos who are originally from Vietnam?
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
In emerging countries, ”country of origin” is always one of the most important factors for the purchase decision making.
We had conducted the survey to know the importance of ”country of origin” and its images of Japan, Korea, US, Europe, Thailand, Vietnam and China from 600 respondents.
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Take a look at our comprehensive report about Vietnam EC market 2018. The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.
- Only 57% of Vietnamese females do skin care, 31% make-ups for their beauty maintenance
- 53% pay attention to beauty without spending much money
- Higher income earners spend enough money on beauty
- Hair treatment (72%) and facial treatment (52%) are the most popular beauty services
- Price is the most important when choosing beauty services
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
Facebook is online shopping site for Vietnamese? We looked into the real of Vietnamese online shopping at Facebook:
-More than half has bought something on Facebook.
-Clothes are the most popular as 51% male and 71% female has bought it. Male purchases more IT, whlile female are on fashion and cosmetics.
-Pricing and product availability are the common reasons.
-For the selling side, clothes are the most popular item, too. Facebook posts and promotion via friends are the most common ways. Less than half use Facebook ads for its promotion.
-Earning of 65% shoppers are less than 1M VND per month. 40% of the shops are managed by owner himself.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Overview e-commerce at Vietnam Market 2016Duy, Vo Hoang
Overview e-commerce at Vietnam Marketing 2016.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese EC market and its consumers’ behaviors.
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
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We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
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Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
1. Q&Me is online market research provided by Asia Plus Inc.
Vietnam cosmetics market 2019
2. Overview
Cosmetic and beauty care products have
penetrated more deeply into Vietnamese society
when the incomes rise. This lucrative market is
expected to register double-digit growth in the
near future.
To keep track of the habits and behaviors of
Vietnamese cosmetics users, the annual survey
about the Vietnam cosmetics market was run by
Asia Plus in Jan 2019, succeeded the two
surveys of the same topic from Jan 2018 and
Oct 2016.
The research was conducted to almost 500
females, from 16 to 39 years old nationwide.
4. Hightlight – Makeup products usage
Makeup frequency
Barriers for not wearing makeup
Makeup lovers Occasions to wear makeup
Popular makeup items Monthly spending on makeup
• 23-39 y/o;
• +20M VND income
30%
21%
2%
33%
14%
Everyday
Once/week or more
often
Less than once/week
Only when I have
something special
I do not wear makeup
Half wear makeup at least once/week.
1. Party 2. Hangout
3. Dating 4. School/work
Own Use most
No.1
No.2
No.3
Lipstick Lipstick
Foundation Eyebrow products
Blush Foundation
Don’t know how to (32%)
Lazy (27%)
Skin sensitivity (24%)
Don’t know which products (17%)
Product quality concern (14%)
24%
38%
23%
8%
7%
100,000 or below
100,001-300,000
300,001-500,000
500,001-700,000
>700,000
300,000
VND
The average monthly spending on
makeup products are 300,000 VND.
5. Highlight – Makeup usage trends
Makeup frequency
Monthly spending on makeup products
29%
26%
4%
25%
16%
Jan 2018
30%
21%
2%
33%
14%
Jan 2019
Everyday
Once/week or more often
Less than once/week
Special occasions only
I don't wear makeup
28%
23%
2%
23%
24%
Oct 2016
Daily makeup wearers have been increasing and non-makeup users decreasing over the years.
11%
63%
17%
5%
4%
Jan 2018
24%
38%
23%
8%
7%
Jan 2019
100,000 or below
100,001-300,000
300,001-500,000
500,001-700,000
>700,000
14%
56%
18%
6%
6%
Oct 2016
300,000
VND
277,000
VND
284,000
VND
People are spending more on makeup products over the years.
6. 27%
48%
14%
6%5%
100,000 or below
100,001 - 300,000
300,001-500,000
500,001-700,000
>700,000
Hightlight – Skincare products usage
Skincare frequency
73% use skincare products once/week
or more often.
Barriers for not using skincare
Monthly spending on skincare
Popular skincare items
• 30-39 y/o;
• +20M VND income
Don’t know which products (32%)
Too busy (30%)
Skin sensitivity (18%)
Good skin already (16%)
Product quality concern (16%)
Half spend 100,001-300,000 VND
monthly.
43%
30%
6%
5%
16%
Everyday
Once/week or more often
Less than once/week
Special occasions only
I don't use skin care
products
Skincare lover
Own Use most
No.1
No.2
No.3
Facial cleanser
Sunscreen Sunscreen
Face mask Face moisturizer
Facial cleanser
253,000
VND
7. Highlight – Skincare and makeup purchase
Popular cosmetics brands Popular shopping places
(58%) (55%)
(36%) (35%)
(35%)
Important purchase factors
Cosmetic shops (45%)
Supermarket (45%)
Brand stores (41%)
Online websites (34%)
Department store (34%)
Sources of information about cosmetic products
Country of origin (46%)
Not skin damaging (43%)
Price (42%)
Ingredients (39%)
Effect (38%)
63%
49%
37% 35%
24% 23% 22% 19% 18%
12%
8. 11%
39%35%
14%
Weekly
Monthly
Once/2-6 months
Less often
Hightlight – Online shopping for cosmetics
Online shopping usage
57% of cosmetics users have shopped
for cosmetics online.
Reasons for online shopping Reasons not shopping online
Frequency of online shopping Most frequent online shoppers Makeup items bought online
57%
84%
43%
16%
Online shopping Online shopping in
last 6mo
Yes No
Convenience (44%)
Better choice of products (43%)
Good price (40%)
No time to buy in stores (33%)
Good promotions (29%)
Quality concern (63%)
Fear of fake products (54%)
Bad/ untrustful information (37%)
Can’t see true product colors (32%)
Prefer to try products at stores (32%)
Among those who shop online for
cosmetics, 39% shop online monthly.
• 23-29 y/o;
• +20M VND income
1. Lipstick 2. Mascara 3. Lip gloss
4. Eyebrow products 5. Foundation
9. Highlight – Popular EC channels to shop for cosmetics
Most popular EC sites Social commerce
59%
43%
40%
32%
17%
38%
18% 18%
9%
3%
shopee.vn Lazada.vn Facebook tiki.vn sendo.vn
Have used Use most
72%
28%
Social shopping usage
Yes No
94%
18% 12%
Facebook Zalo Instagram
Media in use
Makeup items to buy
1. Lipstick
4. Lip gloss3. Foundation 5. Mascara
2. BB Cream
72% cosmetic users have shopped for cosmetics on FB/ Zalo/
Instagram but Facebook is the most popular.
11. Makeup frequency
Half wear makeup at least once per week. A third wear makeup on a daily basis. 23-39,
wear makeup most often. Higher incomers wear makeup more often.
20%
33% 36%
28% 32% 30%
24% 28%
42%
14%
23%
26%
23% 18% 22%
17%
22%
27%
2%
2%
3%
3% 3% 1%
1%
3%
3%
41%
27%
31%
35% 32% 32%
39%
34%
21%
22%
14%
6% 11% 15% 15% 18%
13% 7%
16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M
Makeup frequency by demographics
Everyday Once/week or more often Less than once/week
Special ocassions only I do not wear makeup
Q. How often do you wear make up? (N=480)
30%
9%
10%
2%
2%
33%
14%
Makeup frequency
Everyday
4-6 times a week
2-3 times a week
Once per week
Less than once/week
Only when I have something special
I do not wear makeup
12. 30%
9%
10%
2%2%
33%
14%
Makeup frequency
Jan 2019
Makeup frequency change compared with previous years
The ratio of people who absolutely don’t wear makeup keeps decreasing over the years.
Daily makeup wearers also increase.
Q. How often do you wear make up?
28%
7%
14%
2%
2%
23%
24%
Makeup frequency
Oct 2016
29%
11%
11%
4%
4%
25%
16%
Makeup frequency
Jan 2018
Everyday 4-6 times a week
2-3 times a week Once per week
Less than once/week Special occasions only
I don't wear makeup
13. View of makeup non-users
‘Don’t know how to do make up’, ‘Lazy to put on makeup’ and ‘Skin sensitivity’ are the top
reasons that prevent Vietnamese females from wearing makeup.
86%
14%
Makeup
product usage
I don't wear makeup
I do wear makeup
Q. Why don't you wear makeup? (N=66)
32%
27%
24%
17%
14%
11% 9% 8% 6% 6% 5%
Don’t
know how
to do
makeup
Lazy to
put on
makeup
Sensitive
skin
Don't
know
which
products
to use
Makeup
product
quality
concern
Don't
want to
spend
money on
makeup
products
Makeup
damages
my skin
I look
good
without
makeup
Don't
have
enough
time for
make up
I don't like
the
feeling of
having
makeup
on my
skin
Others
Reasons for not wearing makeup
14. Makeup occasions
87%
61%
52% 51%
43% 41%
21%
3% 1%
People wear makeup most often for ‘Party’, ‘Hang out
with friends’ and ‘Dating’.
Q. Please choose all the occasions that you usually make up (N=414)
15. Popular makeup items
94%
59% 59% 58% 56% 54% 54% 51% 51% 49% 46% 43% 43%
20% 19%
16% 16%
1%
86%
23% 20% 22%
26%
22% 21% 19% 20%
14% 13%
20% 20%
5% 2% 2% 2%
Own Use regularly
People generally own a fair number of makeup items but lipsticks are used most
regularly, followed by eyebrows, foundation and mascara.
Q. Plesae choose all the makeup items that you have/ Among those, which products do you use often? (N=414)
16. 94%
59% 59% 58% 56% 54% 54%
51% 51% 49%
46% 43% 43%
20% 19%
16% 16%
91%
61%
57%
58% 57%
55% 54%
49%
55%
48%
54% 53%
20%
Own Jan-19 Own Jan-18
Changes in popularity of makeup items
Biggest changes are seen in BB/CC/DD cream (-10%), eyeliner (-8%) and lip gloss (-4%).
Q. Plesae choose all the makeup items that you have.
17. Popular makeup items by age
Except lipsticks widely used by all, 30-39 year-olds generally use more makeup items.
Concealer, cushion foundation are used popularly by 23-29 year-olds.
Q. Plesae choose all the makeup items that you have/ Among those, which products do you use often? (N=414)
95%
54% 54%
55% 55%
43% 42% 44%
38%
49% 48%
41%
36%
10%
19%
15% 14%
2%
94%
59%
53%
59%
52%
52%
50%
58%
52%
45%
46% 46%
41%
21%
24%
21% 19%
1%
93%
64%
68%
60%
59%
64%
67%
50%
60%
52%
44% 43%
50%
25%
14% 12% 14%
1%
16-22 23-29 30-39
18. Carry-on makeup items
Lipsticks remain the most popular item for people to bring with them when going out.
Q. Which ones do you usually bring in your bag? (N=414)
88%
26%
20% 20% 19% 17% 16% 14% 12% 12%
10% 10%
5% 3% 2% 1% 1% 1% 2%
19. Time to put on makeup
Time spent to put on makeup increases slightly when compared to 2018. The common
length to put on makeup in 2019 falls between 6-20 minutes.
Q. How long does it take for your make up on average?
8%
25%
26%
17%
6%
13%
3%
2%
Makeup time
Jan-19
12%
25%
22%
20%
8%
9%
2%
1%
Makeup time
Jan-18
1-5 minutes 6-10 minutes
11-15 minutes 16-20 minutes
21-25 minutes 26-30 minutes
31-40 minutes More than 40 minute
17%
34%
24%
13%
4%
7%
1%
1%
Makeup time
Oct-16
20. 3%
11%
30%
26%
18%
6%
4% 2%
Monthly makeup spending
Oct-16
2%
9%
23%
40%
17%
5%
3%1%
Monthly makeup spending
Jan-18
Under 50,000 VND 50,000 VND - 100,000 VND
101,000 VND - 200,000 VND 200,001 VND - 300,000 VND
300,001 VND - 500,000 VND 500,001 VND - 700,000 VND
700,001 VND - 1,000,000 VND More than 1,000,000 VND
12%
12%
20%
18%
23%
8%
4% 3%
Monthly makeup spending
Jan-19
Monthly spending on makeup products
The average monthly spending in 2019 is 300,000 VND, increasing from 277,000 VND in
2018.
Q. How much do you spend on cosmetics on average a month?
300,000
VND
277,000
VND
284,000
VND
21. Monthly spending on makeup products by demographics
Average monthly spending for makeup of HCM is higher than other cities. Spending for
makeup also increases with income.
Q. How much do you spend on cosmetics on average a month? (N=459)
300,000
202,000
360,000
319,000
359,000
287,000
250,000
215,000
287,000
442,000
Total 16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M
(Unit: VND)
22. Celebrities with best makeup
1. Hồ Ngọc Hà
5. Song Hye Kyo
2. Mỹ Tâm
6. Ngọc Trinh
3. Hương Giang
7. Chang Makeup
4. Hari Won
8. Taylor Swift
24. Skincare frequency
Nearly half do skincare everyday, 73% use skincare products once/week or more often.
30-39 year-olds, with 20M+ VND incomes use skincare products more often.
43% 39% 43% 46% 42% 47%
39% 37%
43%
30% 31%
32%
27% 30% 28%
31% 31%
29%
6%
4%
4%
10% 7% 5%
6%
6%
8%
4%
5%
6% 5% 4% 6% 5%
6%
2%22% 16% 11% 15% 16% 18% 21% 14% 11%
16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M
Skincare frequency by demographics
Everyday Once per week or more often
Less than once/week Only when I have something special
I do not use skin care products
Q. How often do you use skin care products? (N=480)
43%
7%15%
8%
6%
5%
16%
Skincare frequency
Everyday
4-6 times a week
2-3 times a week
Once per week
Less than once/week
Only when I have something special
I do not use skin care products
25. View of skincare non-users
‘Don’t know how which products are good for me’, ‘Too busy’ and ‘Skin sensitivity’ are the
top reasons that prevent Vietnamese females from using skincare products.
84%
16%
Skincare
product usage
I don’t use skincare products
I use skincare products
Q. Why don't you use skincare products? (N=79)
32% 30%
18% 16% 16%
10% 9%
1%
Don't know
which
products are
good for me
I'm too busy
for doing skin
care
My skin is
sensitive/
prone to
allergy
My skin looks
good without
any skin care
products
I concern
about skin
care product
quality
I don't like
the stickiness
of skin care
products on
my skin
I don't want
to spend
money on
skin care
products
Others
Reasons for not using skincare products
27. Popular skincare items by age
Cleansers and sunscreens are equally used by all age
groups.
Q. Among those, which ones do you use most often? - Skincare
93%
64% 65%
44%
28%
12%
3%
85%
70%
62% 60%
43%
30%
4%
89%
67%
54%
56%
42%
25%
4%
Facial
cleanser
(including
make up
remover)
Sunscreen Facial mask Facial
moisturiser
Facial oil or
serum
Eye cream Others
16-22 23-29 30-39
28. 159,000
315,000
271,000
299,000
238,000
220,000
174,000
244,000
383,000
16-22 23-29 30-39 HCM Hanoi Others <=
10M
10 -
20M
> 20M
Average skincare monthly spending -
By demographics (in VND)
9%
18%
26%
22%
14%
6%
2%
3%
Monthly skincare spending – Total
Under 50,000 VND 50,000 VND - 100,000 VND
101,000 VND - 200,000 VND 200,001 VND - 300,000 VND
300,001 VND - 500,000 VND 500,001 VND - 700,000 VND
700,001 VND - 1,000,000 VND More than 1,000,000 VND
Monthly spending on skincare products
The most popular spending range for skincare is 100,001-300,000 VND/ month. The
average monthly spending is 253,000 VND.
Q. How much do you spend on cosmetics on average a month? (N=401)
253,000
VND
30. Brands in use
58%55%
36%35%35%
32%30% 29%
26%24%23% 21%
17% 17%17%16%
12% 11%10% 10% 7% 7% 7% 6% 5% 5% 3% 3%
6%
2%
-8%
-5%
-12%
-8%
3%
7%
-1%
2% 2%
-6% -6%
-10%
0%
-8%
-4% -7%
-9%
-2% -5% -3%
1% -2% -1% -1% 0% -1%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan-19 Change vs. previous year
Top 3 most used brands are Pond’s, Nivea and Acnes.
Q. Please choose the beauty brands that you used to use / currently using (N=429)
31. Top 10 brands in use by demographics
3CE is extremely popular among 16-22 year-olds. Shiseido is especially popular among
high incomers.
Q. Please choose the beauty brands that you used to use / currently using (N=429)
Pond's Nivea Acnes
The
FaceShop
L'Oreal
Paris
Maybelline Rohto Innisfree 3CE Shisheido
16-22 56% 52% 40% 30% 28% 26% 31% 37% 50% 14%
23-29 63% 53% 41% 39% 36% 34% 31% 32% 23% 27%
30-39 54% 59% 28% 35% 40% 34% 27% 20% 8% 29%
<= 10M 54% 55% 34% 25% 27% 26% 25% 27% 29% 11%
10 - 20M 58% 54% 36% 41% 38% 32% 30% 31% 27% 22%
> 20M 62% 56% 41% 46% 45% 41% 36% 29% 19% 45%
32. Favorite brand/ used most often
Pond's Nivea Innisfree
The
FaceShop
Hada Labo Others L'Oreal Paris Ohui Shisheido
Total 20% 11% 10% 9% 6% 6% 4% 4% 4%
16-22 21% 9% 10% 5% 8% 6% 2% 2% 2%
23-29 21% 7% 15% 9% 5% 7% 2% 3% 3%
30-39 17% 16% 7% 12% 4% 4% 8% 7% 6%
<= 10M 25% 10% 11% 5% 4% 8% 4% 2% 2%
10 - 20M 15% 12% 9% 10% 8% 7% 5% 4% 5%
> 20M 16% 10% 10% 14% 4% 0% 3% 7% 6%
Innisfree is liked by 23-29 year-olds. 30-39 year-olds like Nivea, The Faceshop and
L’Oreal Paris.
Q. Among those, which brand do you use most often? (N=429)
33. Top-of-mind brands
Best makeup
brands
Luxurious brands Affordable but good Brand for you
No. 1
No. 2
No. 3
No. 4
No. 5
(10%)
(9%)
(9%)
(9%)
(8%)
(11%)
(10%)
(8%)
(11%)
(7%)
(13%)
(9%)
(9%)
(9%)
(8%)
(12%)
(10%)
(9%)
(7%)
(7%)
Q. What name comes up when you hear <keyword>? (N=429)
34. Purchase places
45% 44%
41%
34%
32%
26%
18% 18% 17% 16%
10% 8% 7% 7%
4% 1%
21%
17% 16%
7%
11%
9%
2%
4% 4%
2% 3%
1% 1% 2%
0%
1%
Have shopped Shop most often
Cosmetic shops, supermarkets and brands’ stores are the most popular places to shop
for cosmetics.
Q. Where have you shopped for cosmetics?/ Among those, where do you shop most often for cosmetics? (N=429)
35. Popular purchase places by demographics
Cosmetic (independent) shops are most popular among 16-22 y/o with 10M income or
lower. High income people often shop at department stores, brand stores or overseas.
Cosmetic
shops
Supermarket Brand store
Department
stores
Online
websites
Overseas
Facebook
shops
Drug stores,
beauty stores
From friends Showrooms
Total 45% 44% 41% 34% 32% 26% 18% 18% 17% 16%
16-22 58% 44% 45% 29% 35% 17% 20% 24% 12% 12%
23-29 43% 47% 39% 40% 39% 27% 19% 19% 17% 21%
30-39 36% 41% 38% 33% 23% 31% 16% 12% 20% 14%
<= 10M 51% 45% 33% 27% 33% 20% 18% 22% 14% 9%
10 - 20M 41% 45% 45% 34% 33% 22% 16% 15% 22% 14%
> 20M 40% 42% 47% 47% 30% 40% 21% 15% 15% 29%
Q. Where have you shopped for cosmetics? (N=429)
36. Important factors when buying cosmetic products
44%
43% 42%
41%
38%
26% 26%
8% 8% 7%
3% 2% 2% 1% 1% 0% 0%
Vietnamese females care most about ‘Country of origin’, ‘Do not damage my skin’ and
‘Price’ factors.
Q. Please choose up to 3 factors that are important when you purchase cosmetics items? (N=429)
37. Top 10 factors by demographics
Country of
origin
Do not
damage my
skin
Price Ingredients Effect
Product
reviews
Brand
Friends
recommend
ation
Scent Promotions
16-222 35% 43% 45% 41% 44% 29% 25% 8% 8% 8%
23-29 47% 47% 41% 43% 34% 25% 22% 5% 8% 7%
30-39 50% 39% 41% 38% 35% 25% 30% 10% 7% 7%
<= 10M 48% 46% 48% 39% 38% 23% 24% 7% 9% 7%
10 - 20M 42% 43% 43% 37% 39% 37% 18% 8% 7% 5%
> 20M 41% 36% 32% 47% 34% 19% 37% 9% 7% 9%
High incomers put more importance on ‘Ingredients’ and ‘Brand’. 16-22 year-olds care
more about the effect. 10-20M VND incomers care about product reviews.
Q. Please choose up to 3 factors that are important when you purchase cosmetics items? (N=429)
38. Sources of information
Facebook Friends Website Youtube TVC
Shop
staff
Web
communit
y
Magazine
Newspap
er
Instagram Zalo Parents Tik Tok Others
Total 60% 49% 36% 33% 24% 21% 21% 18% 17% 11% 8% 3% 3% 0%
16-22 67% 48% 39% 48% 20% 20% 15% 13% 11% 21% 2% 3% 4% 0%
23-29 63% 47% 36% 32% 32% 25% 27% 21% 24% 12% 11% 3% 3% 1%
30-39 51% 51% 33% 22% 20% 20% 20% 20% 16% 2% 10% 2% 1% 1%
<= 10M 63% 46% 32% 37% 21% 18% 15% 11% 14% 11% 5% 3% 2% 1%
10 - 20M 62% 46% 37% 28% 24% 21% 20% 21% 15% 10% 8% 1% 2% 0%
> 20M 53% 55% 40% 34% 28% 28% 32% 28% 26% 12% 11% 4% 4% 1%
Facebook, friends and websites are places where most people get information about
cosmetics. Youtube is popular among 16-22 year-olds.
Q. Where do you get the information about cosmetics? (N=429)
39. Online websites as a source of information
Brand
website
Phunutoda
y.vn
eva.vn kenh14.vn ngoisao.net Elle.vn afamily.vn
vnexpress.
net
24h.com.vn Soha.vn ione.vn Others
Total 64% 40% 39% 25% 22% 20% 20% 17% 11% 10% 4% 6%
16-22 67% 22% 24% 22% 8% 16% 4% 10% 8% 6% 0% 6%
23-29 56% 50% 48% 33% 20% 26% 33% 22% 17% 17% 6% 4%
30-39 70% 46% 44% 20% 36% 18% 20% 18% 8% 8% 6% 8%
<= 10M 68% 29% 36% 19% 10% 14% 10% 10% 8% 7% 2% 7%
10 - 20M 58% 46% 44% 27% 13% 23% 25% 13% 6% 13% 2% 4%
> 20M 65% 48% 39% 33% 46% 26% 26% 30% 20% 13% 9% 7%
Brand websites are used as No.1 online site for information. Ngoisao.net and vnexpress
are popular among +20M VND incomers.
Q. Please choose the online site that you use to update information about cosmetics? (N=153)
41. Online cosmetics shopping usage
57% of cosmetic users have shopped online for cosmetics, among whom 83% have
shopped online for cosmetics in the last 6 months.
84%
16%
Online cosmetic shopping in last 6
months
Yes No
57%
43%
Online cosmetics shopping
Yes No
Q. Have you shopped for cosmetics online? (N=429)/ Have you bought makeup products online in past 6 month? (N=243)
42. Reasons for cosmetics online shopping
44% 43%
40%
33%
29% 28% 27% 26% 25%
21% 20%
15% 14%
10% 9%
1%
People shop online for cosmetics for the sakes of ‘Convenience’, ‘Better choice of
products’ and ‘Good price’.
Q. What are the reasons that you use online rather than in store? (N=243)
43. Reasons for not shopping online for cosmetics
63%
54%
37%
32% 32%
22% 21%
12%
9% 8%
4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 1%
Trust-related issues are the first barriers that prevent customers from buying cosmetics
online. Top 3 are: quality concerns, fear of fake products and untrustful info.
Q. What are the reasons that you do not buy them online? (N=186)
44. Frequency of online cosmetics shopping
Several
times/week
Once/week Once/2-3 weeks Once/month Once/2-3 months Once/6 months
Less than once/6
months
Total 4% 7% 15% 24% 28% 7% 14%
16-22 5% 5% 19% 23% 23% 6% 19%
23-29 4% 12% 15% 21% 31% 7% 11%
30-39 3% 4% 12% 28% 29% 9% 16%
<= 10M 4% 3% 15% 22% 24% 4% 27%
10 - 20M 3% 7% 14% 22% 35% 12% 7%
> 20M 4% 13% 14% 28% 28% 8% 5%
Among those who shop for cosmetics online, most buy once per month or once every 2
or 3 months.
Q. How often do you shop for cosmetics online? (including facebook) (N=243)
45. Devices for online cosmetics shopping
67%
55% 55%
44%
9% 9%
44%
20% 21%
13%
0% 1%
Smartphone
(app)
Home PC Smartphone
(browser)
Office PC Tablet device
(browser)
Tablet device
(app)
Use Use most
Q. Which devices do you use for online shopping? (N=243)/ Which device do you use
most often to shop for cosmetics? (N=243)
Smartphone (app) is No.1 popular way to shop online.
46. Monthly spending for online cosmetics shopping
Less than
100,000 VND
100,001 -
300,000 VND
300,001 -
500,000 VND
500,001 -
700,000 VND
700,001 -
1,000,000 VND
1,000,001 -
2,000,000 VND
2,000,001 -
3,000,000 VND
3,000,001 and
more
I do not know
Total 19% 44% 16% 9% 3% 0% 0% 1% 7%
16-22 31% 45% 13% 3% 0% 0% 0% 0% 8%
23-29 11% 41% 20% 10% 6% 1% 0% 2% 10%
30-39 20% 49% 13% 12% 3% 0% 0% 1% 3%
HCM 19% 40% 15% 10% 6% 1% 0% 3% 6%
Hanoi 18% 49% 19% 8% 2% 0% 0% 0% 4%
Others 21% 44% 14% 7% 1% 0% 0% 0% 13%
<= 10M 24% 50% 13% 2% 0% 0% 0% 0% 10%
10 - 20M 20% 43% 13% 14% 3% 0% 0% 0% 6%
> 20M 11% 38% 22% 12% 8% 1% 0% 4% 4%
Nearly half spend between 100,001-300,000 VND monthly for shopping cosmetics online.
Q. How much do you spend for online shopping of cosmetics a month? (N=243)
47. Makeup items bought online
Lipsticks, mascara and lip gloss are the most online bought makeup items.
74%
32% 30% 29% 29% 29% 28% 28% 27% 27% 25% 25%
18%
9% 9% 7% 5% 3%
Q. Please choose all the makeup items that you bought online. (N=243)
48. Online brand assocication
Brands with strong online image
No. 1
No. 2
No. 3
No. 4
No. 5
(13%)
(11%)
(10%)
(9%)
(6%)
Online stores to shop for cometics
No. 1
No. 2
No. 3
No. 4
No. 5
(26%)
(24%)
(12%)
(3%)
(3%)
Q. What brand name comes up when you think about 'online shopping for cosmetics'? What online store name comes up when you think about 'online
shopping for cosmetics’? (N=236)
49. Online shopping sites for cosmetics shopping in last 6mo
59%
43% 40%
32%
17%
9% 8% 7% 7% 5% 5%
4% 4% 3% 3% 3% 3% 2% 2% 2% 2%
38%
18% 18%
9%
3% 4%
1% 1% 0% 1%
Shopped Shop most often
Shopee, Lazada, Facebook and Tiki are the 4 most used sites for online cosmetics
shopping.
Q. Where did you buy cosmetic products in the last 6 months?/ Which site do you buy most often? (N=204)
50. Social commerce of cosmetics
72% cosmetics users have shopped for cosmetics on social media. Among those,
Facebook is the most popular site.
72%
28%
Social shopping usage
Yes No
Q. Do you shop for cosmetics on Facebook/ Zalo/ Instagram? (N=243)/ Which site do you shop online for cosmetics most often? (N=176)
94%
18%
12%
Facebook Zalo Instagram
Media in use
93%
2%
5%
Favorite site to use
Facebook Zalo Instagram
51. Makeup items to buy on social commerce
66%
23% 22% 22% 20% 19% 19% 16% 16% 14% 14% 14%
7%
3%
Lipsticks, BB/CC/DD cream and foundations are the most bought makeup items on social
commerce.
Q. Plesae choose all the makeup items that you bought on Facebook/ Zalo/ Instagram? (N=176)
54. Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data
55. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Sept, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
56. Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
Our quality score by SSI
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
57. Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.
58. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
2nd Floor, Song Do Tower, 62A Pham Ngoc Thach Str., Disct. 3, HCMC
Tel. +84 839 100 043