Uploaded byHuyTran450
PDF, PPTX8,075 views

Research on Vietnam cosmetic market 2019

The document summarizes the results of a survey about the Vietnam cosmetics market conducted in January 2019. Some key findings include: - Half of Vietnamese women wear makeup at least once per week, with daily makeup use increasing in recent years. Popular makeup items include lipstick, foundation, and eyebrow products. - The average monthly spending on makeup in Vietnam was reported as 300,000 VND in 2019, up from 277,000 VND in 2018. - Skincare product use is also common, with 73% of women using skincare once a week or more. Popular skincare items are facial cleanser, sunscreen, and face masks.

Embed presentation

Download as PDF, PPTX
Q&Me is online market research provided by Asia Plus Inc. Vietnam cosmetics market 2019
Overview Cosmetic and beauty care products have penetrated more deeply into Vietnamese society when the incomes rise. This lucrative market is expected to register double-digit growth in the near future. To keep track of the habits and behaviors of Vietnamese cosmetics users, the annual survey about the Vietnam cosmetics market was run by Asia Plus in Jan 2019, succeeded the two surveys of the same topic from Jan 2018 and Oct 2016. The research was conducted to almost 500 females, from 16 to 39 years old nationwide.
Hightlight
Hightlight – Makeup products usage Makeup frequency Barriers for not wearing makeup Makeup lovers Occasions to wear makeup Popular makeup items Monthly spending on makeup • 23-39 y/o; • +20M VND income 30% 21% 2% 33% 14% Everyday Once/week or more often Less than once/week Only when I have something special I do not wear makeup Half wear makeup at least once/week. 1. Party 2. Hangout 3. Dating 4. School/work Own Use most No.1 No.2 No.3 Lipstick Lipstick Foundation Eyebrow products Blush Foundation Don’t know how to (32%) Lazy (27%) Skin sensitivity (24%) Don’t know which products (17%) Product quality concern (14%) 24% 38% 23% 8% 7% 100,000 or below 100,001-300,000 300,001-500,000 500,001-700,000 >700,000 300,000 VND The average monthly spending on makeup products are 300,000 VND.
Highlight – Makeup usage trends Makeup frequency Monthly spending on makeup products 29% 26% 4% 25% 16% Jan 2018 30% 21% 2% 33% 14% Jan 2019 Everyday Once/week or more often Less than once/week Special occasions only I don't wear makeup 28% 23% 2% 23% 24% Oct 2016 Daily makeup wearers have been increasing and non-makeup users decreasing over the years. 11% 63% 17% 5% 4% Jan 2018 24% 38% 23% 8% 7% Jan 2019 100,000 or below 100,001-300,000 300,001-500,000 500,001-700,000 >700,000 14% 56% 18% 6% 6% Oct 2016 300,000 VND 277,000 VND 284,000 VND People are spending more on makeup products over the years.
27% 48% 14% 6%5% 100,000 or below 100,001 - 300,000 300,001-500,000 500,001-700,000 >700,000 Hightlight – Skincare products usage Skincare frequency 73% use skincare products once/week or more often. Barriers for not using skincare Monthly spending on skincare Popular skincare items • 30-39 y/o; • +20M VND income Don’t know which products (32%) Too busy (30%) Skin sensitivity (18%) Good skin already (16%) Product quality concern (16%) Half spend 100,001-300,000 VND monthly. 43% 30% 6% 5% 16% Everyday Once/week or more often Less than once/week Special occasions only I don't use skin care products Skincare lover Own Use most No.1 No.2 No.3 Facial cleanser Sunscreen Sunscreen Face mask Face moisturizer Facial cleanser 253,000 VND
Highlight – Skincare and makeup purchase Popular cosmetics brands Popular shopping places (58%) (55%) (36%) (35%) (35%) Important purchase factors Cosmetic shops (45%) Supermarket (45%) Brand stores (41%) Online websites (34%) Department store (34%) Sources of information about cosmetic products Country of origin (46%) Not skin damaging (43%) Price (42%) Ingredients (39%) Effect (38%) 63% 49% 37% 35% 24% 23% 22% 19% 18% 12%
11% 39%35% 14% Weekly Monthly Once/2-6 months Less often Hightlight – Online shopping for cosmetics Online shopping usage 57% of cosmetics users have shopped for cosmetics online. Reasons for online shopping Reasons not shopping online Frequency of online shopping Most frequent online shoppers Makeup items bought online 57% 84% 43% 16% Online shopping Online shopping in last 6mo Yes No Convenience (44%) Better choice of products (43%) Good price (40%) No time to buy in stores (33%) Good promotions (29%) Quality concern (63%) Fear of fake products (54%) Bad/ untrustful information (37%) Can’t see true product colors (32%) Prefer to try products at stores (32%) Among those who shop online for cosmetics, 39% shop online monthly. • 23-29 y/o; • +20M VND income 1. Lipstick 2. Mascara 3. Lip gloss 4. Eyebrow products 5. Foundation
Highlight – Popular EC channels to shop for cosmetics Most popular EC sites Social commerce 59% 43% 40% 32% 17% 38% 18% 18% 9% 3% shopee.vn Lazada.vn Facebook tiki.vn sendo.vn Have used Use most 72% 28% Social shopping usage Yes No 94% 18% 12% Facebook Zalo Instagram Media in use Makeup items to buy 1. Lipstick 4. Lip gloss3. Foundation 5. Mascara 2. BB Cream 72% cosmetic users have shopped for cosmetics on FB/ Zalo/ Instagram but Facebook is the most popular.
Makeup products usage
Makeup frequency Half wear makeup at least once per week. A third wear makeup on a daily basis. 23-39, wear makeup most often. Higher incomers wear makeup more often. 20% 33% 36% 28% 32% 30% 24% 28% 42% 14% 23% 26% 23% 18% 22% 17% 22% 27% 2% 2% 3% 3% 3% 1% 1% 3% 3% 41% 27% 31% 35% 32% 32% 39% 34% 21% 22% 14% 6% 11% 15% 15% 18% 13% 7% 16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M Makeup frequency by demographics Everyday Once/week or more often Less than once/week Special ocassions only I do not wear makeup Q. How often do you wear make up? (N=480) 30% 9% 10% 2% 2% 33% 14% Makeup frequency Everyday 4-6 times a week 2-3 times a week Once per week Less than once/week Only when I have something special I do not wear makeup
30% 9% 10% 2%2% 33% 14% Makeup frequency Jan 2019 Makeup frequency change compared with previous years The ratio of people who absolutely don’t wear makeup keeps decreasing over the years. Daily makeup wearers also increase. Q. How often do you wear make up? 28% 7% 14% 2% 2% 23% 24% Makeup frequency Oct 2016 29% 11% 11% 4% 4% 25% 16% Makeup frequency Jan 2018 Everyday 4-6 times a week 2-3 times a week Once per week Less than once/week Special occasions only I don't wear makeup
View of makeup non-users ‘Don’t know how to do make up’, ‘Lazy to put on makeup’ and ‘Skin sensitivity’ are the top reasons that prevent Vietnamese females from wearing makeup. 86% 14% Makeup product usage I don't wear makeup I do wear makeup Q. Why don't you wear makeup? (N=66) 32% 27% 24% 17% 14% 11% 9% 8% 6% 6% 5% Don’t know how to do makeup Lazy to put on makeup Sensitive skin Don't know which products to use Makeup product quality concern Don't want to spend money on makeup products Makeup damages my skin I look good without makeup Don't have enough time for make up I don't like the feeling of having makeup on my skin Others Reasons for not wearing makeup
Makeup occasions 87% 61% 52% 51% 43% 41% 21% 3% 1% People wear makeup most often for ‘Party’, ‘Hang out with friends’ and ‘Dating’. Q. Please choose all the occasions that you usually make up (N=414)
Popular makeup items 94% 59% 59% 58% 56% 54% 54% 51% 51% 49% 46% 43% 43% 20% 19% 16% 16% 1% 86% 23% 20% 22% 26% 22% 21% 19% 20% 14% 13% 20% 20% 5% 2% 2% 2% Own Use regularly People generally own a fair number of makeup items but lipsticks are used most regularly, followed by eyebrows, foundation and mascara. Q. Plesae choose all the makeup items that you have/ Among those, which products do you use often? (N=414)
94% 59% 59% 58% 56% 54% 54% 51% 51% 49% 46% 43% 43% 20% 19% 16% 16% 91% 61% 57% 58% 57% 55% 54% 49% 55% 48% 54% 53% 20% Own Jan-19 Own Jan-18 Changes in popularity of makeup items Biggest changes are seen in BB/CC/DD cream (-10%), eyeliner (-8%) and lip gloss (-4%). Q. Plesae choose all the makeup items that you have.
Popular makeup items by age Except lipsticks widely used by all, 30-39 year-olds generally use more makeup items. Concealer, cushion foundation are used popularly by 23-29 year-olds. Q. Plesae choose all the makeup items that you have/ Among those, which products do you use often? (N=414) 95% 54% 54% 55% 55% 43% 42% 44% 38% 49% 48% 41% 36% 10% 19% 15% 14% 2% 94% 59% 53% 59% 52% 52% 50% 58% 52% 45% 46% 46% 41% 21% 24% 21% 19% 1% 93% 64% 68% 60% 59% 64% 67% 50% 60% 52% 44% 43% 50% 25% 14% 12% 14% 1% 16-22 23-29 30-39
Carry-on makeup items Lipsticks remain the most popular item for people to bring with them when going out. Q. Which ones do you usually bring in your bag? (N=414) 88% 26% 20% 20% 19% 17% 16% 14% 12% 12% 10% 10% 5% 3% 2% 1% 1% 1% 2%
Time to put on makeup Time spent to put on makeup increases slightly when compared to 2018. The common length to put on makeup in 2019 falls between 6-20 minutes. Q. How long does it take for your make up on average? 8% 25% 26% 17% 6% 13% 3% 2% Makeup time Jan-19 12% 25% 22% 20% 8% 9% 2% 1% Makeup time Jan-18 1-5 minutes 6-10 minutes 11-15 minutes 16-20 minutes 21-25 minutes 26-30 minutes 31-40 minutes More than 40 minute 17% 34% 24% 13% 4% 7% 1% 1% Makeup time Oct-16
3% 11% 30% 26% 18% 6% 4% 2% Monthly makeup spending Oct-16 2% 9% 23% 40% 17% 5% 3%1% Monthly makeup spending Jan-18 Under 50,000 VND 50,000 VND - 100,000 VND 101,000 VND - 200,000 VND 200,001 VND - 300,000 VND 300,001 VND - 500,000 VND 500,001 VND - 700,000 VND 700,001 VND - 1,000,000 VND More than 1,000,000 VND 12% 12% 20% 18% 23% 8% 4% 3% Monthly makeup spending Jan-19 Monthly spending on makeup products The average monthly spending in 2019 is 300,000 VND, increasing from 277,000 VND in 2018. Q. How much do you spend on cosmetics on average a month? 300,000 VND 277,000 VND 284,000 VND
Monthly spending on makeup products by demographics Average monthly spending for makeup of HCM is higher than other cities. Spending for makeup also increases with income. Q. How much do you spend on cosmetics on average a month? (N=459) 300,000 202,000 360,000 319,000 359,000 287,000 250,000 215,000 287,000 442,000 Total 16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M (Unit: VND)
Celebrities with best makeup 1. Hồ Ngọc Hà 5. Song Hye Kyo 2. Mỹ Tâm 6. Ngọc Trinh 3. Hương Giang 7. Chang Makeup 4. Hari Won 8. Taylor Swift
Skincare products usage
Skincare frequency Nearly half do skincare everyday, 73% use skincare products once/week or more often. 30-39 year-olds, with 20M+ VND incomes use skincare products more often. 43% 39% 43% 46% 42% 47% 39% 37% 43% 30% 31% 32% 27% 30% 28% 31% 31% 29% 6% 4% 4% 10% 7% 5% 6% 6% 8% 4% 5% 6% 5% 4% 6% 5% 6% 2%22% 16% 11% 15% 16% 18% 21% 14% 11% 16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M Skincare frequency by demographics Everyday Once per week or more often Less than once/week Only when I have something special I do not use skin care products Q. How often do you use skin care products? (N=480) 43% 7%15% 8% 6% 5% 16% Skincare frequency Everyday 4-6 times a week 2-3 times a week Once per week Less than once/week Only when I have something special I do not use skin care products
View of skincare non-users ‘Don’t know how which products are good for me’, ‘Too busy’ and ‘Skin sensitivity’ are the top reasons that prevent Vietnamese females from using skincare products. 84% 16% Skincare product usage I don’t use skincare products I use skincare products Q. Why don't you use skincare products? (N=79) 32% 30% 18% 16% 16% 10% 9% 1% Don't know which products are good for me I'm too busy for doing skin care My skin is sensitive/ prone to allergy My skin looks good without any skin care products I concern about skin care product quality I don't like the stickiness of skin care products on my skin I don't want to spend money on skin care products Others Reasons for not using skincare products
Popular skincare items 89% 67% 60% 54% 38% 23% 4% 81% 37% 22% 32% 19% 9% 1% Facial cleanser (including make up remover) Sunscreen Facial mask Facial moisturiser Facial oil or serum Eye cream Others Own Use regularly Facial cleanser is the most popular bought and used skincare item, followed by sunscreens. Q. What are the items that you have bought/ use regularly - Skin care? (N=401)
Popular skincare items by age Cleansers and sunscreens are equally used by all age groups. Q. Among those, which ones do you use most often? - Skincare 93% 64% 65% 44% 28% 12% 3% 85% 70% 62% 60% 43% 30% 4% 89% 67% 54% 56% 42% 25% 4% Facial cleanser (including make up remover) Sunscreen Facial mask Facial moisturiser Facial oil or serum Eye cream Others 16-22 23-29 30-39
159,000 315,000 271,000 299,000 238,000 220,000 174,000 244,000 383,000 16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M Average skincare monthly spending - By demographics (in VND) 9% 18% 26% 22% 14% 6% 2% 3% Monthly skincare spending – Total Under 50,000 VND 50,000 VND - 100,000 VND 101,000 VND - 200,000 VND 200,001 VND - 300,000 VND 300,001 VND - 500,000 VND 500,001 VND - 700,000 VND 700,001 VND - 1,000,000 VND More than 1,000,000 VND Monthly spending on skincare products The most popular spending range for skincare is 100,001-300,000 VND/ month. The average monthly spending is 253,000 VND. Q. How much do you spend on cosmetics on average a month? (N=401) 253,000 VND
Cosmetic products purchase
Brands in use 58%55% 36%35%35% 32%30% 29% 26%24%23% 21% 17% 17%17%16% 12% 11%10% 10% 7% 7% 7% 6% 5% 5% 3% 3% 6% 2% -8% -5% -12% -8% 3% 7% -1% 2% 2% -6% -6% -10% 0% -8% -4% -7% -9% -2% -5% -3% 1% -2% -1% -1% 0% -1% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% Jan-19 Change vs. previous year Top 3 most used brands are Pond’s, Nivea and Acnes. Q. Please choose the beauty brands that you used to use / currently using (N=429)
Top 10 brands in use by demographics 3CE is extremely popular among 16-22 year-olds. Shiseido is especially popular among high incomers. Q. Please choose the beauty brands that you used to use / currently using (N=429) Pond's Nivea Acnes The FaceShop L'Oreal Paris Maybelline Rohto Innisfree 3CE Shisheido 16-22 56% 52% 40% 30% 28% 26% 31% 37% 50% 14% 23-29 63% 53% 41% 39% 36% 34% 31% 32% 23% 27% 30-39 54% 59% 28% 35% 40% 34% 27% 20% 8% 29% <= 10M 54% 55% 34% 25% 27% 26% 25% 27% 29% 11% 10 - 20M 58% 54% 36% 41% 38% 32% 30% 31% 27% 22% > 20M 62% 56% 41% 46% 45% 41% 36% 29% 19% 45%
Favorite brand/ used most often Pond's Nivea Innisfree The FaceShop Hada Labo Others L'Oreal Paris Ohui Shisheido Total 20% 11% 10% 9% 6% 6% 4% 4% 4% 16-22 21% 9% 10% 5% 8% 6% 2% 2% 2% 23-29 21% 7% 15% 9% 5% 7% 2% 3% 3% 30-39 17% 16% 7% 12% 4% 4% 8% 7% 6% <= 10M 25% 10% 11% 5% 4% 8% 4% 2% 2% 10 - 20M 15% 12% 9% 10% 8% 7% 5% 4% 5% > 20M 16% 10% 10% 14% 4% 0% 3% 7% 6% Innisfree is liked by 23-29 year-olds. 30-39 year-olds like Nivea, The Faceshop and L’Oreal Paris. Q. Among those, which brand do you use most often? (N=429)
Top-of-mind brands Best makeup brands Luxurious brands Affordable but good Brand for you No. 1 No. 2 No. 3 No. 4 No. 5 (10%) (9%) (9%) (9%) (8%) (11%) (10%) (8%) (11%) (7%) (13%) (9%) (9%) (9%) (8%) (12%) (10%) (9%) (7%) (7%) Q. What name comes up when you hear <keyword>? (N=429)
Purchase places 45% 44% 41% 34% 32% 26% 18% 18% 17% 16% 10% 8% 7% 7% 4% 1% 21% 17% 16% 7% 11% 9% 2% 4% 4% 2% 3% 1% 1% 2% 0% 1% Have shopped Shop most often Cosmetic shops, supermarkets and brands’ stores are the most popular places to shop for cosmetics. Q. Where have you shopped for cosmetics?/ Among those, where do you shop most often for cosmetics? (N=429)
Popular purchase places by demographics Cosmetic (independent) shops are most popular among 16-22 y/o with 10M income or lower. High income people often shop at department stores, brand stores or overseas. Cosmetic shops Supermarket Brand store Department stores Online websites Overseas Facebook shops Drug stores, beauty stores From friends Showrooms Total 45% 44% 41% 34% 32% 26% 18% 18% 17% 16% 16-22 58% 44% 45% 29% 35% 17% 20% 24% 12% 12% 23-29 43% 47% 39% 40% 39% 27% 19% 19% 17% 21% 30-39 36% 41% 38% 33% 23% 31% 16% 12% 20% 14% <= 10M 51% 45% 33% 27% 33% 20% 18% 22% 14% 9% 10 - 20M 41% 45% 45% 34% 33% 22% 16% 15% 22% 14% > 20M 40% 42% 47% 47% 30% 40% 21% 15% 15% 29% Q. Where have you shopped for cosmetics? (N=429)
Important factors when buying cosmetic products 44% 43% 42% 41% 38% 26% 26% 8% 8% 7% 3% 2% 2% 1% 1% 0% 0% Vietnamese females care most about ‘Country of origin’, ‘Do not damage my skin’ and ‘Price’ factors. Q. Please choose up to 3 factors that are important when you purchase cosmetics items? (N=429)
Top 10 factors by demographics Country of origin Do not damage my skin Price Ingredients Effect Product reviews Brand Friends recommend ation Scent Promotions 16-222 35% 43% 45% 41% 44% 29% 25% 8% 8% 8% 23-29 47% 47% 41% 43% 34% 25% 22% 5% 8% 7% 30-39 50% 39% 41% 38% 35% 25% 30% 10% 7% 7% <= 10M 48% 46% 48% 39% 38% 23% 24% 7% 9% 7% 10 - 20M 42% 43% 43% 37% 39% 37% 18% 8% 7% 5% > 20M 41% 36% 32% 47% 34% 19% 37% 9% 7% 9% High incomers put more importance on ‘Ingredients’ and ‘Brand’. 16-22 year-olds care more about the effect. 10-20M VND incomers care about product reviews. Q. Please choose up to 3 factors that are important when you purchase cosmetics items? (N=429)
Sources of information Facebook Friends Website Youtube TVC Shop staff Web communit y Magazine Newspap er Instagram Zalo Parents Tik Tok Others Total 60% 49% 36% 33% 24% 21% 21% 18% 17% 11% 8% 3% 3% 0% 16-22 67% 48% 39% 48% 20% 20% 15% 13% 11% 21% 2% 3% 4% 0% 23-29 63% 47% 36% 32% 32% 25% 27% 21% 24% 12% 11% 3% 3% 1% 30-39 51% 51% 33% 22% 20% 20% 20% 20% 16% 2% 10% 2% 1% 1% <= 10M 63% 46% 32% 37% 21% 18% 15% 11% 14% 11% 5% 3% 2% 1% 10 - 20M 62% 46% 37% 28% 24% 21% 20% 21% 15% 10% 8% 1% 2% 0% > 20M 53% 55% 40% 34% 28% 28% 32% 28% 26% 12% 11% 4% 4% 1% Facebook, friends and websites are places where most people get information about cosmetics. Youtube is popular among 16-22 year-olds. Q. Where do you get the information about cosmetics? (N=429)
Online websites as a source of information Brand website Phunutoda y.vn eva.vn kenh14.vn ngoisao.net Elle.vn afamily.vn vnexpress. net 24h.com.vn Soha.vn ione.vn Others Total 64% 40% 39% 25% 22% 20% 20% 17% 11% 10% 4% 6% 16-22 67% 22% 24% 22% 8% 16% 4% 10% 8% 6% 0% 6% 23-29 56% 50% 48% 33% 20% 26% 33% 22% 17% 17% 6% 4% 30-39 70% 46% 44% 20% 36% 18% 20% 18% 8% 8% 6% 8% <= 10M 68% 29% 36% 19% 10% 14% 10% 10% 8% 7% 2% 7% 10 - 20M 58% 46% 44% 27% 13% 23% 25% 13% 6% 13% 2% 4% > 20M 65% 48% 39% 33% 46% 26% 26% 30% 20% 13% 9% 7% Brand websites are used as No.1 online site for information. Ngoisao.net and vnexpress are popular among +20M VND incomers. Q. Please choose the online site that you use to update information about cosmetics? (N=153)
Online cosmetics shopping
Online cosmetics shopping usage 57% of cosmetic users have shopped online for cosmetics, among whom 83% have shopped online for cosmetics in the last 6 months. 84% 16% Online cosmetic shopping in last 6 months Yes No 57% 43% Online cosmetics shopping Yes No Q. Have you shopped for cosmetics online? (N=429)/ Have you bought makeup products online in past 6 month? (N=243)
Reasons for cosmetics online shopping 44% 43% 40% 33% 29% 28% 27% 26% 25% 21% 20% 15% 14% 10% 9% 1% People shop online for cosmetics for the sakes of ‘Convenience’, ‘Better choice of products’ and ‘Good price’. Q. What are the reasons that you use online rather than in store? (N=243)
Reasons for not shopping online for cosmetics 63% 54% 37% 32% 32% 22% 21% 12% 9% 8% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 1% Trust-related issues are the first barriers that prevent customers from buying cosmetics online. Top 3 are: quality concerns, fear of fake products and untrustful info. Q. What are the reasons that you do not buy them online? (N=186)
Frequency of online cosmetics shopping Several times/week Once/week Once/2-3 weeks Once/month Once/2-3 months Once/6 months Less than once/6 months Total 4% 7% 15% 24% 28% 7% 14% 16-22 5% 5% 19% 23% 23% 6% 19% 23-29 4% 12% 15% 21% 31% 7% 11% 30-39 3% 4% 12% 28% 29% 9% 16% <= 10M 4% 3% 15% 22% 24% 4% 27% 10 - 20M 3% 7% 14% 22% 35% 12% 7% > 20M 4% 13% 14% 28% 28% 8% 5% Among those who shop for cosmetics online, most buy once per month or once every 2 or 3 months. Q. How often do you shop for cosmetics online? (including facebook) (N=243)
Devices for online cosmetics shopping 67% 55% 55% 44% 9% 9% 44% 20% 21% 13% 0% 1% Smartphone (app) Home PC Smartphone (browser) Office PC Tablet device (browser) Tablet device (app) Use Use most Q. Which devices do you use for online shopping? (N=243)/ Which device do you use most often to shop for cosmetics? (N=243) Smartphone (app) is No.1 popular way to shop online.
Monthly spending for online cosmetics shopping Less than 100,000 VND 100,001 - 300,000 VND 300,001 - 500,000 VND 500,001 - 700,000 VND 700,001 - 1,000,000 VND 1,000,001 - 2,000,000 VND 2,000,001 - 3,000,000 VND 3,000,001 and more I do not know Total 19% 44% 16% 9% 3% 0% 0% 1% 7% 16-22 31% 45% 13% 3% 0% 0% 0% 0% 8% 23-29 11% 41% 20% 10% 6% 1% 0% 2% 10% 30-39 20% 49% 13% 12% 3% 0% 0% 1% 3% HCM 19% 40% 15% 10% 6% 1% 0% 3% 6% Hanoi 18% 49% 19% 8% 2% 0% 0% 0% 4% Others 21% 44% 14% 7% 1% 0% 0% 0% 13% <= 10M 24% 50% 13% 2% 0% 0% 0% 0% 10% 10 - 20M 20% 43% 13% 14% 3% 0% 0% 0% 6% > 20M 11% 38% 22% 12% 8% 1% 0% 4% 4% Nearly half spend between 100,001-300,000 VND monthly for shopping cosmetics online. Q. How much do you spend for online shopping of cosmetics a month? (N=243)
Makeup items bought online Lipsticks, mascara and lip gloss are the most online bought makeup items. 74% 32% 30% 29% 29% 29% 28% 28% 27% 27% 25% 25% 18% 9% 9% 7% 5% 3% Q. Please choose all the makeup items that you bought online. (N=243)
Online brand assocication Brands with strong online image No. 1 No. 2 No. 3 No. 4 No. 5 (13%) (11%) (10%) (9%) (6%) Online stores to shop for cometics No. 1 No. 2 No. 3 No. 4 No. 5 (26%) (24%) (12%) (3%) (3%) Q. What brand name comes up when you think about 'online shopping for cosmetics'? What online store name comes up when you think about 'online shopping for cosmetics’? (N=236)
Online shopping sites for cosmetics shopping in last 6mo 59% 43% 40% 32% 17% 9% 8% 7% 7% 5% 5% 4% 4% 3% 3% 3% 3% 2% 2% 2% 2% 38% 18% 18% 9% 3% 4% 1% 1% 0% 1% Shopped Shop most often Shopee, Lazada, Facebook and Tiki are the 4 most used sites for online cosmetics shopping. Q. Where did you buy cosmetic products in the last 6 months?/ Which site do you buy most often? (N=204)
Social commerce of cosmetics 72% cosmetics users have shopped for cosmetics on social media. Among those, Facebook is the most popular site. 72% 28% Social shopping usage Yes No Q. Do you shop for cosmetics on Facebook/ Zalo/ Instagram? (N=243)/ Which site do you shop online for cosmetics most often? (N=176) 94% 18% 12% Facebook Zalo Instagram Media in use 93% 2% 5% Favorite site to use Facebook Zalo Instagram
Makeup items to buy on social commerce 66% 23% 22% 22% 20% 19% 19% 16% 16% 14% 14% 14% 7% 3% Lipsticks, BB/CC/DD cream and foundations are the most bought makeup items on social commerce. Q. Plesae choose all the makeup items that you bought on Facebook/ Zalo/ Instagram? (N=176)
Female, 100% Gender 16-22, 32% 23-29, 35% 30-39, 33% Age HCM, 34% Hanoi, 33% Others, 33% City Respondents profile (N=480) 6% 1% 2% 2% 3% 4% 4% 5% 10% 29% 35% Others Marketing Engineer / Developer Service Factory worker Shop staff Sales Teacher Consultant / Accountant University student Office clerkOccupation 12% 30% 26% 31% Higher than 30,000,000 15,000,001-30,000,000 7,500,001-15,000,000 7,500,000 or lower HHI
Q&Me – About Online Market Research Services
Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Sept, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality Our quality score by SSI FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. 2nd Floor, Song Do Tower, 62A Pham Ngoc Thach Str., Disct. 3, HCMC Tel. +84 839 100 043

More Related Content

PDF
Research about Vietnamese face wash behaviors
byQ&Me Vietnam Market Research
 
PDF
Vietnamese concerns on the environment issues
byQ&Me Vietnam Market Research
 
PPTX
Vietnamese shampoo usage and brand image
byQ&Me Vietnam Market Research
 
PDF
Vietnam toothpaste retail share
byQ&Me Vietnam Market Research
 
PPTX
Vietnamese consciousness about health and food
byQ&Me Vietnam Market Research
 
PPTX
[Vietnam survey] Vietnamese education for kids
byQ&Me Vietnam Market Research
 
PPTX
Vietnamese shampoo usage survey
byQ&Me Vietnam Market Research
 
PPTX
Shower gel usage in Vietnam
byDI Marketing
 
Research about Vietnamese face wash behaviors
byQ&Me Vietnam Market Research
 
Vietnamese concerns on the environment issues
byQ&Me Vietnam Market Research
 
Vietnamese shampoo usage and brand image
byQ&Me Vietnam Market Research
 
Vietnam toothpaste retail share
byQ&Me Vietnam Market Research
 
Vietnamese consciousness about health and food
byQ&Me Vietnam Market Research
 
[Vietnam survey] Vietnamese education for kids
byQ&Me Vietnam Market Research
 
Vietnamese shampoo usage survey
byQ&Me Vietnam Market Research
 
Shower gel usage in Vietnam
byDI Marketing
 

What's hot

PDF
Actions that vietnamese dislike
byQ&Me Vietnam Market Research
 
PDF
Survey about Vietnamese behaviors about fashion
byQ&Me Vietnam Market Research
 
PDF
Survey about Vietnamese exercise behaviors
byQ&Me Vietnam Market Research
 
PDF
Report Vietnam Youth Lifestyle - 2020
byMarketingTrips
 
PDF
VIỆT NAM INSIGHT COLLECTION 2022
byMarketingTrips
 
PDF
Milk drinking behaviors in vietnam
byQ&Me Vietnam Market Research
 
PDF
[Survey] Vietnamese health consciousness and fitness demand
byQ&Me Vietnam Market Research
 
PDF
How Covid-19 change beauty care behavior in Vietnam
byQ&Me Vietnam Market Research
 
PPTX
Survey on vietnamese usage of beauty services en
byQ&Me Vietnam Market Research
 
PDF
[Survey] Milk with sugar? - Vietnam milk drink behavior
byQ&Me Vietnam Market Research
 
PDF
Body odor & sweat concern in vietnam
byQ&Me Vietnam Market Research
 
PPTX
Eating behaviors of vietnamese singles
byQ&Me Vietnam Market Research
 
PPTX
Vietnamese female laundry’s life
byQ&Me Vietnam Market Research
 
PDF
Organic food interests and usage demand in Vietnam
byQ&Me Vietnam Market Research
 
PPTX
Vietnamese oral research
byDI Marketing
 
PDF
[Survey] Vietnam mom's shopping behavior change
byQ&Me Vietnam Market Research
 
PPTX
Smartphone Survey
byQ&Me Vietnam Market Research
 
PPTX
Toothbrush and toothpaste usage in vietnam
byQ&Me Vietnam Market Research
 
PPTX
What is Vietnamese information source for make-up?
byQ&Me Vietnam Market Research
 
PDF
Khảo sát thị trường sản phẩm cà phê Việt Nam
byMarketIntello
 
Actions that vietnamese dislike
byQ&Me Vietnam Market Research
 
Survey about Vietnamese behaviors about fashion
byQ&Me Vietnam Market Research
 
Survey about Vietnamese exercise behaviors
byQ&Me Vietnam Market Research
 
Report Vietnam Youth Lifestyle - 2020
byMarketingTrips
 
VIỆT NAM INSIGHT COLLECTION 2022
byMarketingTrips
 
Milk drinking behaviors in vietnam
byQ&Me Vietnam Market Research
 
[Survey] Vietnamese health consciousness and fitness demand
byQ&Me Vietnam Market Research
 
How Covid-19 change beauty care behavior in Vietnam
byQ&Me Vietnam Market Research
 
Survey on vietnamese usage of beauty services en
byQ&Me Vietnam Market Research
 
[Survey] Milk with sugar? - Vietnam milk drink behavior
byQ&Me Vietnam Market Research
 
Body odor & sweat concern in vietnam
byQ&Me Vietnam Market Research
 
Eating behaviors of vietnamese singles
byQ&Me Vietnam Market Research
 
Vietnamese female laundry’s life
byQ&Me Vietnam Market Research
 
Organic food interests and usage demand in Vietnam
byQ&Me Vietnam Market Research
 
Vietnamese oral research
byDI Marketing
 
[Survey] Vietnam mom's shopping behavior change
byQ&Me Vietnam Market Research
 
Smartphone Survey
byQ&Me Vietnam Market Research
 
Toothbrush and toothpaste usage in vietnam
byQ&Me Vietnam Market Research
 
What is Vietnamese information source for make-up?
byQ&Me Vietnam Market Research
 
Khảo sát thị trường sản phẩm cà phê Việt Nam
byMarketIntello
 

Similar to Research on Vietnam cosmetic market 2019

PDF
vietnam-cosmetic-trend-2020.pdf
byNguynQunhNh40
 
PDF
Survey about cosmetics in Vietnam
byCanada-Vietnam Entrepreneurs
 
PPTX
Vietnamese shopping on facebook
byQ&Me Vietnam Market Research
 
PPTX
Appearance Care Habit in Indonesia
byDI Marketing
 
PPTX
Vietnamese Usage of Beauty Services
byHiệp Hội PR Việt Nam PRSVN
 
PDF
China Cosmetics Market Consumer Behaviour
byAdvangent
 
PDF
ThinkNow Inclusive Beauty Report --- 2023
byThinkNow
 
DOCX
Questionnaire on consumer behaviour on cosmetic product
byMOHAMMED AFTHAB A.M
 
PDF
Natura Presentation
byYapaestudio
 
PPTX
sheetal_sardana.pptx
bySheetalSardhna
 
PPTX
Case Study - Market Segmentation
bylab42research
 
PDF
Vietnam cosmeticpresenttionjan2017
byNguyen Cherish
 
PDF
ThinkNow Cosmetics and Beauty Report 2020
byThinkNow
 
PDF
The New Beauty Rules for Brands
byWomen's Marketing, Inc.
 
PDF
W&S_Cosmetics subpanel
byW&S Market Research
 
PPTX
FMP - Research.pptx
byOliviaDay7
 
PDF
A_study_of_consumer_behavior_and_willingness_to_pa.pdf
byhuytran37567
 
PDF
Natura Presentation
byAndy Arguindegui
 
PPTX
Presentation1
byrebekahlewis332
 
PPTX
Results and Conclusions
byShaun Hughes
 
vietnam-cosmetic-trend-2020.pdf
byNguynQunhNh40
 
Survey about cosmetics in Vietnam
byCanada-Vietnam Entrepreneurs
 
Vietnamese shopping on facebook
byQ&Me Vietnam Market Research
 
Appearance Care Habit in Indonesia
byDI Marketing
 
Vietnamese Usage of Beauty Services
byHiệp Hội PR Việt Nam PRSVN
 
China Cosmetics Market Consumer Behaviour
byAdvangent
 
ThinkNow Inclusive Beauty Report --- 2023
byThinkNow
 
Questionnaire on consumer behaviour on cosmetic product
byMOHAMMED AFTHAB A.M
 
Natura Presentation
byYapaestudio
 
sheetal_sardana.pptx
bySheetalSardhna
 
Case Study - Market Segmentation
bylab42research
 
Vietnam cosmeticpresenttionjan2017
byNguyen Cherish
 
ThinkNow Cosmetics and Beauty Report 2020
byThinkNow
 
The New Beauty Rules for Brands
byWomen's Marketing, Inc.
 
W&S_Cosmetics subpanel
byW&S Market Research
 
FMP - Research.pptx
byOliviaDay7
 
A_study_of_consumer_behavior_and_willingness_to_pa.pdf
byhuytran37567
 
Natura Presentation
byAndy Arguindegui
 
Presentation1
byrebekahlewis332
 
Results and Conclusions
byShaun Hughes
 

Recently uploaded

PPTX
Pakistan Tableau User Group Event: A guide to Salesforce Certified Data Analyst
byWaqarAhmedShaikh8
 
PPTX
Vector Space Modelin Information Storage and Retrieval .pptx
byhermelamisganew
 
PPTX
Sales_Analysis_Presentation.pptx dashboard
bydheerendras984
 
PDF
AI 21.pdf Learn How AI Tools Optimize Decision Making, Marketing, HR, and More
byCA Suvidha Chaplot
 
PPT
unit-3 Introduction to drawing part-1.ppt
byalemayehuc1
 
PPTX
EB_Services_Overview-Final (1)regarding BSNL services
byagmgrpsmr
 
PPTX
peserta mbkm tgn for the best presentation in comp
byadityawp2017
 
PPT
unit-3 Introduction to drawing and instruments part-2.ppt
byalemayehuc1
 
PPTX
Investment and Portfilio. Group no 1.pptx
byAhtshamUlHaq10
 
PPT
unit-3 Introduction to drawing and instruments part-2.ppt
byalemayehuc1
 
PPTX
Chapter_3_v9.0.pptxChapter_3_v9.0.pptxChapter_3_v9.0.pptx
bylolagom166
 
PPTX
AI for Cybersecurity Threat Detection.pptx
bysainerusu23
 
PPTX
Statistical Analysis for Researchers - Presentation - Lecture Three.pptx
byAmgad Fahmy
 
PDF
06FPBasicCONCEPTS AND TECHNIQUESClass6.pdf
byanhdph252
 
PPTX
GLOBAL TREND CH-2 Power Point new chapter .pptx
bytechnologyn387
 
PPTX
Print versus Digital:A discussion of differences
byvillagonzadonna
 
PDF
CSE550_ Lecture 02robosssssssssssstik.pdf
byfarfauziar
 
PDF
Phisher Detection in Ethererum Transaction Networks
byKhushiNaik16
 
PDF
Azure Data Factory Overview for SSIS Developers.pdf
bySrinivas V
 
PDF
Lecture Notes on Tableau for Data & Analytics
byRohit Garg
 
Pakistan Tableau User Group Event: A guide to Salesforce Certified Data Analyst
byWaqarAhmedShaikh8
 
Vector Space Modelin Information Storage and Retrieval .pptx
byhermelamisganew
 
Sales_Analysis_Presentation.pptx dashboard
bydheerendras984
 
AI 21.pdf Learn How AI Tools Optimize Decision Making, Marketing, HR, and More
byCA Suvidha Chaplot
 
unit-3 Introduction to drawing part-1.ppt
byalemayehuc1
 
EB_Services_Overview-Final (1)regarding BSNL services
byagmgrpsmr
 
peserta mbkm tgn for the best presentation in comp
byadityawp2017
 
unit-3 Introduction to drawing and instruments part-2.ppt
byalemayehuc1
 
Investment and Portfilio. Group no 1.pptx
byAhtshamUlHaq10
 
unit-3 Introduction to drawing and instruments part-2.ppt
byalemayehuc1
 
Chapter_3_v9.0.pptxChapter_3_v9.0.pptxChapter_3_v9.0.pptx
bylolagom166
 
AI for Cybersecurity Threat Detection.pptx
bysainerusu23
 
Statistical Analysis for Researchers - Presentation - Lecture Three.pptx
byAmgad Fahmy
 
06FPBasicCONCEPTS AND TECHNIQUESClass6.pdf
byanhdph252
 
GLOBAL TREND CH-2 Power Point new chapter .pptx
bytechnologyn387
 
Print versus Digital:A discussion of differences
byvillagonzadonna
 
CSE550_ Lecture 02robosssssssssssstik.pdf
byfarfauziar
 
Phisher Detection in Ethererum Transaction Networks
byKhushiNaik16
 
Azure Data Factory Overview for SSIS Developers.pdf
bySrinivas V
 
Lecture Notes on Tableau for Data & Analytics
byRohit Garg
 

Research on Vietnam cosmetic market 2019

  • 1.
    Q&Me is onlinemarket research provided by Asia Plus Inc. Vietnam cosmetics market 2019
  • 2.
    Overview Cosmetic and beautycare products have penetrated more deeply into Vietnamese society when the incomes rise. This lucrative market is expected to register double-digit growth in the near future. To keep track of the habits and behaviors of Vietnamese cosmetics users, the annual survey about the Vietnam cosmetics market was run by Asia Plus in Jan 2019, succeeded the two surveys of the same topic from Jan 2018 and Oct 2016. The research was conducted to almost 500 females, from 16 to 39 years old nationwide.
  • 3.
  • 4.
    Hightlight – Makeupproducts usage Makeup frequency Barriers for not wearing makeup Makeup lovers Occasions to wear makeup Popular makeup items Monthly spending on makeup • 23-39 y/o; • +20M VND income 30% 21% 2% 33% 14% Everyday Once/week or more often Less than once/week Only when I have something special I do not wear makeup Half wear makeup at least once/week. 1. Party 2. Hangout 3. Dating 4. School/work Own Use most No.1 No.2 No.3 Lipstick Lipstick Foundation Eyebrow products Blush Foundation Don’t know how to (32%) Lazy (27%) Skin sensitivity (24%) Don’t know which products (17%) Product quality concern (14%) 24% 38% 23% 8% 7% 100,000 or below 100,001-300,000 300,001-500,000 500,001-700,000 >700,000 300,000 VND The average monthly spending on makeup products are 300,000 VND.
  • 5.
    Highlight – Makeupusage trends Makeup frequency Monthly spending on makeup products 29% 26% 4% 25% 16% Jan 2018 30% 21% 2% 33% 14% Jan 2019 Everyday Once/week or more often Less than once/week Special occasions only I don't wear makeup 28% 23% 2% 23% 24% Oct 2016 Daily makeup wearers have been increasing and non-makeup users decreasing over the years. 11% 63% 17% 5% 4% Jan 2018 24% 38% 23% 8% 7% Jan 2019 100,000 or below 100,001-300,000 300,001-500,000 500,001-700,000 >700,000 14% 56% 18% 6% 6% Oct 2016 300,000 VND 277,000 VND 284,000 VND People are spending more on makeup products over the years.
  • 6.
    27% 48% 14% 6%5% 100,000 or below 100,001- 300,000 300,001-500,000 500,001-700,000 >700,000 Hightlight – Skincare products usage Skincare frequency 73% use skincare products once/week or more often. Barriers for not using skincare Monthly spending on skincare Popular skincare items • 30-39 y/o; • +20M VND income Don’t know which products (32%) Too busy (30%) Skin sensitivity (18%) Good skin already (16%) Product quality concern (16%) Half spend 100,001-300,000 VND monthly. 43% 30% 6% 5% 16% Everyday Once/week or more often Less than once/week Special occasions only I don't use skin care products Skincare lover Own Use most No.1 No.2 No.3 Facial cleanser Sunscreen Sunscreen Face mask Face moisturizer Facial cleanser 253,000 VND
  • 7.
    Highlight – Skincareand makeup purchase Popular cosmetics brands Popular shopping places (58%) (55%) (36%) (35%) (35%) Important purchase factors Cosmetic shops (45%) Supermarket (45%) Brand stores (41%) Online websites (34%) Department store (34%) Sources of information about cosmetic products Country of origin (46%) Not skin damaging (43%) Price (42%) Ingredients (39%) Effect (38%) 63% 49% 37% 35% 24% 23% 22% 19% 18% 12%
  • 8.
    11% 39%35% 14% Weekly Monthly Once/2-6 months Less often Hightlight– Online shopping for cosmetics Online shopping usage 57% of cosmetics users have shopped for cosmetics online. Reasons for online shopping Reasons not shopping online Frequency of online shopping Most frequent online shoppers Makeup items bought online 57% 84% 43% 16% Online shopping Online shopping in last 6mo Yes No Convenience (44%) Better choice of products (43%) Good price (40%) No time to buy in stores (33%) Good promotions (29%) Quality concern (63%) Fear of fake products (54%) Bad/ untrustful information (37%) Can’t see true product colors (32%) Prefer to try products at stores (32%) Among those who shop online for cosmetics, 39% shop online monthly. • 23-29 y/o; • +20M VND income 1. Lipstick 2. Mascara 3. Lip gloss 4. Eyebrow products 5. Foundation
  • 9.
    Highlight – PopularEC channels to shop for cosmetics Most popular EC sites Social commerce 59% 43% 40% 32% 17% 38% 18% 18% 9% 3% shopee.vn Lazada.vn Facebook tiki.vn sendo.vn Have used Use most 72% 28% Social shopping usage Yes No 94% 18% 12% Facebook Zalo Instagram Media in use Makeup items to buy 1. Lipstick 4. Lip gloss3. Foundation 5. Mascara 2. BB Cream 72% cosmetic users have shopped for cosmetics on FB/ Zalo/ Instagram but Facebook is the most popular.
  • 10.
  • 11.
    Makeup frequency Half wearmakeup at least once per week. A third wear makeup on a daily basis. 23-39, wear makeup most often. Higher incomers wear makeup more often. 20% 33% 36% 28% 32% 30% 24% 28% 42% 14% 23% 26% 23% 18% 22% 17% 22% 27% 2% 2% 3% 3% 3% 1% 1% 3% 3% 41% 27% 31% 35% 32% 32% 39% 34% 21% 22% 14% 6% 11% 15% 15% 18% 13% 7% 16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M Makeup frequency by demographics Everyday Once/week or more often Less than once/week Special ocassions only I do not wear makeup Q. How often do you wear make up? (N=480) 30% 9% 10% 2% 2% 33% 14% Makeup frequency Everyday 4-6 times a week 2-3 times a week Once per week Less than once/week Only when I have something special I do not wear makeup
  • 12.
    30% 9% 10% 2%2% 33% 14% Makeup frequency Jan 2019 Makeupfrequency change compared with previous years The ratio of people who absolutely don’t wear makeup keeps decreasing over the years. Daily makeup wearers also increase. Q. How often do you wear make up? 28% 7% 14% 2% 2% 23% 24% Makeup frequency Oct 2016 29% 11% 11% 4% 4% 25% 16% Makeup frequency Jan 2018 Everyday 4-6 times a week 2-3 times a week Once per week Less than once/week Special occasions only I don't wear makeup
  • 13.
    View of makeupnon-users ‘Don’t know how to do make up’, ‘Lazy to put on makeup’ and ‘Skin sensitivity’ are the top reasons that prevent Vietnamese females from wearing makeup. 86% 14% Makeup product usage I don't wear makeup I do wear makeup Q. Why don't you wear makeup? (N=66) 32% 27% 24% 17% 14% 11% 9% 8% 6% 6% 5% Don’t know how to do makeup Lazy to put on makeup Sensitive skin Don't know which products to use Makeup product quality concern Don't want to spend money on makeup products Makeup damages my skin I look good without makeup Don't have enough time for make up I don't like the feeling of having makeup on my skin Others Reasons for not wearing makeup
  • 14.
    Makeup occasions 87% 61% 52% 51% 43%41% 21% 3% 1% People wear makeup most often for ‘Party’, ‘Hang out with friends’ and ‘Dating’. Q. Please choose all the occasions that you usually make up (N=414)
  • 15.
    Popular makeup items 94% 59%59% 58% 56% 54% 54% 51% 51% 49% 46% 43% 43% 20% 19% 16% 16% 1% 86% 23% 20% 22% 26% 22% 21% 19% 20% 14% 13% 20% 20% 5% 2% 2% 2% Own Use regularly People generally own a fair number of makeup items but lipsticks are used most regularly, followed by eyebrows, foundation and mascara. Q. Plesae choose all the makeup items that you have/ Among those, which products do you use often? (N=414)
  • 16.
    94% 59% 59% 58%56% 54% 54% 51% 51% 49% 46% 43% 43% 20% 19% 16% 16% 91% 61% 57% 58% 57% 55% 54% 49% 55% 48% 54% 53% 20% Own Jan-19 Own Jan-18 Changes in popularity of makeup items Biggest changes are seen in BB/CC/DD cream (-10%), eyeliner (-8%) and lip gloss (-4%). Q. Plesae choose all the makeup items that you have.
  • 17.
    Popular makeup itemsby age Except lipsticks widely used by all, 30-39 year-olds generally use more makeup items. Concealer, cushion foundation are used popularly by 23-29 year-olds. Q. Plesae choose all the makeup items that you have/ Among those, which products do you use often? (N=414) 95% 54% 54% 55% 55% 43% 42% 44% 38% 49% 48% 41% 36% 10% 19% 15% 14% 2% 94% 59% 53% 59% 52% 52% 50% 58% 52% 45% 46% 46% 41% 21% 24% 21% 19% 1% 93% 64% 68% 60% 59% 64% 67% 50% 60% 52% 44% 43% 50% 25% 14% 12% 14% 1% 16-22 23-29 30-39
  • 18.
    Carry-on makeup items Lipsticksremain the most popular item for people to bring with them when going out. Q. Which ones do you usually bring in your bag? (N=414) 88% 26% 20% 20% 19% 17% 16% 14% 12% 12% 10% 10% 5% 3% 2% 1% 1% 1% 2%
  • 19.
    Time to puton makeup Time spent to put on makeup increases slightly when compared to 2018. The common length to put on makeup in 2019 falls between 6-20 minutes. Q. How long does it take for your make up on average? 8% 25% 26% 17% 6% 13% 3% 2% Makeup time Jan-19 12% 25% 22% 20% 8% 9% 2% 1% Makeup time Jan-18 1-5 minutes 6-10 minutes 11-15 minutes 16-20 minutes 21-25 minutes 26-30 minutes 31-40 minutes More than 40 minute 17% 34% 24% 13% 4% 7% 1% 1% Makeup time Oct-16
  • 20.
    3% 11% 30% 26% 18% 6% 4% 2% Monthly makeupspending Oct-16 2% 9% 23% 40% 17% 5% 3%1% Monthly makeup spending Jan-18 Under 50,000 VND 50,000 VND - 100,000 VND 101,000 VND - 200,000 VND 200,001 VND - 300,000 VND 300,001 VND - 500,000 VND 500,001 VND - 700,000 VND 700,001 VND - 1,000,000 VND More than 1,000,000 VND 12% 12% 20% 18% 23% 8% 4% 3% Monthly makeup spending Jan-19 Monthly spending on makeup products The average monthly spending in 2019 is 300,000 VND, increasing from 277,000 VND in 2018. Q. How much do you spend on cosmetics on average a month? 300,000 VND 277,000 VND 284,000 VND
  • 21.
    Monthly spending onmakeup products by demographics Average monthly spending for makeup of HCM is higher than other cities. Spending for makeup also increases with income. Q. How much do you spend on cosmetics on average a month? (N=459) 300,000 202,000 360,000 319,000 359,000 287,000 250,000 215,000 287,000 442,000 Total 16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M (Unit: VND)
  • 22.
    Celebrities with bestmakeup 1. Hồ Ngọc Hà 5. Song Hye Kyo 2. Mỹ Tâm 6. Ngọc Trinh 3. Hương Giang 7. Chang Makeup 4. Hari Won 8. Taylor Swift
  • 23.
  • 24.
    Skincare frequency Nearly halfdo skincare everyday, 73% use skincare products once/week or more often. 30-39 year-olds, with 20M+ VND incomes use skincare products more often. 43% 39% 43% 46% 42% 47% 39% 37% 43% 30% 31% 32% 27% 30% 28% 31% 31% 29% 6% 4% 4% 10% 7% 5% 6% 6% 8% 4% 5% 6% 5% 4% 6% 5% 6% 2%22% 16% 11% 15% 16% 18% 21% 14% 11% 16-22 23-29 30-39 HCM Hanoi Others <= 10M 10 - 20M > 20M Skincare frequency by demographics Everyday Once per week or more often Less than once/week Only when I have something special I do not use skin care products Q. How often do you use skin care products? (N=480) 43% 7%15% 8% 6% 5% 16% Skincare frequency Everyday 4-6 times a week 2-3 times a week Once per week Less than once/week Only when I have something special I do not use skin care products
  • 25.
    View of skincarenon-users ‘Don’t know how which products are good for me’, ‘Too busy’ and ‘Skin sensitivity’ are the top reasons that prevent Vietnamese females from using skincare products. 84% 16% Skincare product usage I don’t use skincare products I use skincare products Q. Why don't you use skincare products? (N=79) 32% 30% 18% 16% 16% 10% 9% 1% Don't know which products are good for me I'm too busy for doing skin care My skin is sensitive/ prone to allergy My skin looks good without any skin care products I concern about skin care product quality I don't like the stickiness of skin care products on my skin I don't want to spend money on skin care products Others Reasons for not using skincare products
  • 26.
    Popular skincare items 89% 67% 60% 54% 38% 23% 4% 81% 37% 22% 32% 19% 9% 1% Facial cleanser (including makeup remover) Sunscreen Facial mask Facial moisturiser Facial oil or serum Eye cream Others Own Use regularly Facial cleanser is the most popular bought and used skincare item, followed by sunscreens. Q. What are the items that you have bought/ use regularly - Skin care? (N=401)
  • 27.
    Popular skincare itemsby age Cleansers and sunscreens are equally used by all age groups. Q. Among those, which ones do you use most often? - Skincare 93% 64% 65% 44% 28% 12% 3% 85% 70% 62% 60% 43% 30% 4% 89% 67% 54% 56% 42% 25% 4% Facial cleanser (including make up remover) Sunscreen Facial mask Facial moisturiser Facial oil or serum Eye cream Others 16-22 23-29 30-39
  • 28.
    159,000 315,000 271,000 299,000 238,000 220,000 174,000 244,000 383,000 16-22 23-29 30-39HCM Hanoi Others <= 10M 10 - 20M > 20M Average skincare monthly spending - By demographics (in VND) 9% 18% 26% 22% 14% 6% 2% 3% Monthly skincare spending – Total Under 50,000 VND 50,000 VND - 100,000 VND 101,000 VND - 200,000 VND 200,001 VND - 300,000 VND 300,001 VND - 500,000 VND 500,001 VND - 700,000 VND 700,001 VND - 1,000,000 VND More than 1,000,000 VND Monthly spending on skincare products The most popular spending range for skincare is 100,001-300,000 VND/ month. The average monthly spending is 253,000 VND. Q. How much do you spend on cosmetics on average a month? (N=401) 253,000 VND
  • 29.
  • 30.
    Brands in use 58%55% 36%35%35% 32%30%29% 26%24%23% 21% 17% 17%17%16% 12% 11%10% 10% 7% 7% 7% 6% 5% 5% 3% 3% 6% 2% -8% -5% -12% -8% 3% 7% -1% 2% 2% -6% -6% -10% 0% -8% -4% -7% -9% -2% -5% -3% 1% -2% -1% -1% 0% -1% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% Jan-19 Change vs. previous year Top 3 most used brands are Pond’s, Nivea and Acnes. Q. Please choose the beauty brands that you used to use / currently using (N=429)
  • 31.
    Top 10 brandsin use by demographics 3CE is extremely popular among 16-22 year-olds. Shiseido is especially popular among high incomers. Q. Please choose the beauty brands that you used to use / currently using (N=429) Pond's Nivea Acnes The FaceShop L'Oreal Paris Maybelline Rohto Innisfree 3CE Shisheido 16-22 56% 52% 40% 30% 28% 26% 31% 37% 50% 14% 23-29 63% 53% 41% 39% 36% 34% 31% 32% 23% 27% 30-39 54% 59% 28% 35% 40% 34% 27% 20% 8% 29% <= 10M 54% 55% 34% 25% 27% 26% 25% 27% 29% 11% 10 - 20M 58% 54% 36% 41% 38% 32% 30% 31% 27% 22% > 20M 62% 56% 41% 46% 45% 41% 36% 29% 19% 45%
  • 32.
    Favorite brand/ usedmost often Pond's Nivea Innisfree The FaceShop Hada Labo Others L'Oreal Paris Ohui Shisheido Total 20% 11% 10% 9% 6% 6% 4% 4% 4% 16-22 21% 9% 10% 5% 8% 6% 2% 2% 2% 23-29 21% 7% 15% 9% 5% 7% 2% 3% 3% 30-39 17% 16% 7% 12% 4% 4% 8% 7% 6% <= 10M 25% 10% 11% 5% 4% 8% 4% 2% 2% 10 - 20M 15% 12% 9% 10% 8% 7% 5% 4% 5% > 20M 16% 10% 10% 14% 4% 0% 3% 7% 6% Innisfree is liked by 23-29 year-olds. 30-39 year-olds like Nivea, The Faceshop and L’Oreal Paris. Q. Among those, which brand do you use most often? (N=429)
  • 33.
    Top-of-mind brands Best makeup brands Luxuriousbrands Affordable but good Brand for you No. 1 No. 2 No. 3 No. 4 No. 5 (10%) (9%) (9%) (9%) (8%) (11%) (10%) (8%) (11%) (7%) (13%) (9%) (9%) (9%) (8%) (12%) (10%) (9%) (7%) (7%) Q. What name comes up when you hear <keyword>? (N=429)
  • 34.
    Purchase places 45% 44% 41% 34% 32% 26% 18%18% 17% 16% 10% 8% 7% 7% 4% 1% 21% 17% 16% 7% 11% 9% 2% 4% 4% 2% 3% 1% 1% 2% 0% 1% Have shopped Shop most often Cosmetic shops, supermarkets and brands’ stores are the most popular places to shop for cosmetics. Q. Where have you shopped for cosmetics?/ Among those, where do you shop most often for cosmetics? (N=429)
  • 35.
    Popular purchase placesby demographics Cosmetic (independent) shops are most popular among 16-22 y/o with 10M income or lower. High income people often shop at department stores, brand stores or overseas. Cosmetic shops Supermarket Brand store Department stores Online websites Overseas Facebook shops Drug stores, beauty stores From friends Showrooms Total 45% 44% 41% 34% 32% 26% 18% 18% 17% 16% 16-22 58% 44% 45% 29% 35% 17% 20% 24% 12% 12% 23-29 43% 47% 39% 40% 39% 27% 19% 19% 17% 21% 30-39 36% 41% 38% 33% 23% 31% 16% 12% 20% 14% <= 10M 51% 45% 33% 27% 33% 20% 18% 22% 14% 9% 10 - 20M 41% 45% 45% 34% 33% 22% 16% 15% 22% 14% > 20M 40% 42% 47% 47% 30% 40% 21% 15% 15% 29% Q. Where have you shopped for cosmetics? (N=429)
  • 36.
    Important factors whenbuying cosmetic products 44% 43% 42% 41% 38% 26% 26% 8% 8% 7% 3% 2% 2% 1% 1% 0% 0% Vietnamese females care most about ‘Country of origin’, ‘Do not damage my skin’ and ‘Price’ factors. Q. Please choose up to 3 factors that are important when you purchase cosmetics items? (N=429)
  • 37.
    Top 10 factorsby demographics Country of origin Do not damage my skin Price Ingredients Effect Product reviews Brand Friends recommend ation Scent Promotions 16-222 35% 43% 45% 41% 44% 29% 25% 8% 8% 8% 23-29 47% 47% 41% 43% 34% 25% 22% 5% 8% 7% 30-39 50% 39% 41% 38% 35% 25% 30% 10% 7% 7% <= 10M 48% 46% 48% 39% 38% 23% 24% 7% 9% 7% 10 - 20M 42% 43% 43% 37% 39% 37% 18% 8% 7% 5% > 20M 41% 36% 32% 47% 34% 19% 37% 9% 7% 9% High incomers put more importance on ‘Ingredients’ and ‘Brand’. 16-22 year-olds care more about the effect. 10-20M VND incomers care about product reviews. Q. Please choose up to 3 factors that are important when you purchase cosmetics items? (N=429)
  • 38.
    Sources of information FacebookFriends Website Youtube TVC Shop staff Web communit y Magazine Newspap er Instagram Zalo Parents Tik Tok Others Total 60% 49% 36% 33% 24% 21% 21% 18% 17% 11% 8% 3% 3% 0% 16-22 67% 48% 39% 48% 20% 20% 15% 13% 11% 21% 2% 3% 4% 0% 23-29 63% 47% 36% 32% 32% 25% 27% 21% 24% 12% 11% 3% 3% 1% 30-39 51% 51% 33% 22% 20% 20% 20% 20% 16% 2% 10% 2% 1% 1% <= 10M 63% 46% 32% 37% 21% 18% 15% 11% 14% 11% 5% 3% 2% 1% 10 - 20M 62% 46% 37% 28% 24% 21% 20% 21% 15% 10% 8% 1% 2% 0% > 20M 53% 55% 40% 34% 28% 28% 32% 28% 26% 12% 11% 4% 4% 1% Facebook, friends and websites are places where most people get information about cosmetics. Youtube is popular among 16-22 year-olds. Q. Where do you get the information about cosmetics? (N=429)
  • 39.
    Online websites asa source of information Brand website Phunutoda y.vn eva.vn kenh14.vn ngoisao.net Elle.vn afamily.vn vnexpress. net 24h.com.vn Soha.vn ione.vn Others Total 64% 40% 39% 25% 22% 20% 20% 17% 11% 10% 4% 6% 16-22 67% 22% 24% 22% 8% 16% 4% 10% 8% 6% 0% 6% 23-29 56% 50% 48% 33% 20% 26% 33% 22% 17% 17% 6% 4% 30-39 70% 46% 44% 20% 36% 18% 20% 18% 8% 8% 6% 8% <= 10M 68% 29% 36% 19% 10% 14% 10% 10% 8% 7% 2% 7% 10 - 20M 58% 46% 44% 27% 13% 23% 25% 13% 6% 13% 2% 4% > 20M 65% 48% 39% 33% 46% 26% 26% 30% 20% 13% 9% 7% Brand websites are used as No.1 online site for information. Ngoisao.net and vnexpress are popular among +20M VND incomers. Q. Please choose the online site that you use to update information about cosmetics? (N=153)
  • 40.
  • 41.
    Online cosmetics shoppingusage 57% of cosmetic users have shopped online for cosmetics, among whom 83% have shopped online for cosmetics in the last 6 months. 84% 16% Online cosmetic shopping in last 6 months Yes No 57% 43% Online cosmetics shopping Yes No Q. Have you shopped for cosmetics online? (N=429)/ Have you bought makeup products online in past 6 month? (N=243)
  • 42.
    Reasons for cosmeticsonline shopping 44% 43% 40% 33% 29% 28% 27% 26% 25% 21% 20% 15% 14% 10% 9% 1% People shop online for cosmetics for the sakes of ‘Convenience’, ‘Better choice of products’ and ‘Good price’. Q. What are the reasons that you use online rather than in store? (N=243)
  • 43.
    Reasons for notshopping online for cosmetics 63% 54% 37% 32% 32% 22% 21% 12% 9% 8% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 1% Trust-related issues are the first barriers that prevent customers from buying cosmetics online. Top 3 are: quality concerns, fear of fake products and untrustful info. Q. What are the reasons that you do not buy them online? (N=186)
  • 44.
    Frequency of onlinecosmetics shopping Several times/week Once/week Once/2-3 weeks Once/month Once/2-3 months Once/6 months Less than once/6 months Total 4% 7% 15% 24% 28% 7% 14% 16-22 5% 5% 19% 23% 23% 6% 19% 23-29 4% 12% 15% 21% 31% 7% 11% 30-39 3% 4% 12% 28% 29% 9% 16% <= 10M 4% 3% 15% 22% 24% 4% 27% 10 - 20M 3% 7% 14% 22% 35% 12% 7% > 20M 4% 13% 14% 28% 28% 8% 5% Among those who shop for cosmetics online, most buy once per month or once every 2 or 3 months. Q. How often do you shop for cosmetics online? (including facebook) (N=243)
  • 45.
    Devices for onlinecosmetics shopping 67% 55% 55% 44% 9% 9% 44% 20% 21% 13% 0% 1% Smartphone (app) Home PC Smartphone (browser) Office PC Tablet device (browser) Tablet device (app) Use Use most Q. Which devices do you use for online shopping? (N=243)/ Which device do you use most often to shop for cosmetics? (N=243) Smartphone (app) is No.1 popular way to shop online.
  • 46.
    Monthly spending foronline cosmetics shopping Less than 100,000 VND 100,001 - 300,000 VND 300,001 - 500,000 VND 500,001 - 700,000 VND 700,001 - 1,000,000 VND 1,000,001 - 2,000,000 VND 2,000,001 - 3,000,000 VND 3,000,001 and more I do not know Total 19% 44% 16% 9% 3% 0% 0% 1% 7% 16-22 31% 45% 13% 3% 0% 0% 0% 0% 8% 23-29 11% 41% 20% 10% 6% 1% 0% 2% 10% 30-39 20% 49% 13% 12% 3% 0% 0% 1% 3% HCM 19% 40% 15% 10% 6% 1% 0% 3% 6% Hanoi 18% 49% 19% 8% 2% 0% 0% 0% 4% Others 21% 44% 14% 7% 1% 0% 0% 0% 13% <= 10M 24% 50% 13% 2% 0% 0% 0% 0% 10% 10 - 20M 20% 43% 13% 14% 3% 0% 0% 0% 6% > 20M 11% 38% 22% 12% 8% 1% 0% 4% 4% Nearly half spend between 100,001-300,000 VND monthly for shopping cosmetics online. Q. How much do you spend for online shopping of cosmetics a month? (N=243)
  • 47.
    Makeup items boughtonline Lipsticks, mascara and lip gloss are the most online bought makeup items. 74% 32% 30% 29% 29% 29% 28% 28% 27% 27% 25% 25% 18% 9% 9% 7% 5% 3% Q. Please choose all the makeup items that you bought online. (N=243)
  • 48.
    Online brand assocication Brandswith strong online image No. 1 No. 2 No. 3 No. 4 No. 5 (13%) (11%) (10%) (9%) (6%) Online stores to shop for cometics No. 1 No. 2 No. 3 No. 4 No. 5 (26%) (24%) (12%) (3%) (3%) Q. What brand name comes up when you think about 'online shopping for cosmetics'? What online store name comes up when you think about 'online shopping for cosmetics’? (N=236)
  • 49.
    Online shopping sitesfor cosmetics shopping in last 6mo 59% 43% 40% 32% 17% 9% 8% 7% 7% 5% 5% 4% 4% 3% 3% 3% 3% 2% 2% 2% 2% 38% 18% 18% 9% 3% 4% 1% 1% 0% 1% Shopped Shop most often Shopee, Lazada, Facebook and Tiki are the 4 most used sites for online cosmetics shopping. Q. Where did you buy cosmetic products in the last 6 months?/ Which site do you buy most often? (N=204)
  • 50.
    Social commerce ofcosmetics 72% cosmetics users have shopped for cosmetics on social media. Among those, Facebook is the most popular site. 72% 28% Social shopping usage Yes No Q. Do you shop for cosmetics on Facebook/ Zalo/ Instagram? (N=243)/ Which site do you shop online for cosmetics most often? (N=176) 94% 18% 12% Facebook Zalo Instagram Media in use 93% 2% 5% Favorite site to use Facebook Zalo Instagram
  • 51.
    Makeup items tobuy on social commerce 66% 23% 22% 22% 20% 19% 19% 16% 16% 14% 14% 14% 7% 3% Lipsticks, BB/CC/DD cream and foundations are the most bought makeup items on social commerce. Q. Plesae choose all the makeup items that you bought on Facebook/ Zalo/ Instagram? (N=176)
  • 52.
    Female, 100% Gender 16-22, 32% 23-29, 35% 30-39, 33% Age HCM, 34% Hanoi,33% Others, 33% City Respondents profile (N=480) 6% 1% 2% 2% 3% 4% 4% 5% 10% 29% 35% Others Marketing Engineer / Developer Service Factory worker Shop staff Sales Teacher Consultant / Accountant University student Office clerkOccupation 12% 30% 26% 31% Higher than 30,000,000 15,000,001-30,000,000 7,500,001-15,000,000 7,500,000 or lower HHI
  • 53.
    Q&Me – AboutOnline Market Research Services
  • 54.
    Enhanced Service 3:Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  • 55.
    Our advantage: DirectPanel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Sept, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  • 56.
    Our advantage –Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality Our quality score by SSI FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
  • 57.
    Our quality assuranceprocess Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  • 58.
    Contact Us URL: http://www.qandme.net Contact:info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. 2nd Floor, Song Do Tower, 62A Pham Ngoc Thach Str., Disct. 3, HCMC Tel. +84 839 100 043