Recently, Toluna ran a Toluna QuickSurvey™ study asking 1,000 respondents in Australia about their health and wellness habits.

1. Males too are slightly more likely than
females to take these measures (for
those who say ‘always’) 24% vs. 21% .
23% of people who always
take measures to maintain
health, increased to 26%
among the 55+
Older = More Health-Conscious Do you take measures to maintain your physical health?
2/3 Measures to Maintain Health
Yes, always
Yes, often
Sometimes
Rarely
No, Never
22.68%
42.16%
22.68%
10.79%
1.70%
Women report spending slightly less, on average, on health and
beauty products for their own personal use within a month. 59% of
men spend $20 or less each month. 49% of women spend less than
$20 each month. The difference is bigger for higher than $50 per
month (12% of women vs. 7% of men).
Women Spend More on Products
Exercise / Stay Active
Take vitamins and / or mineral supplements
Eat organic and / or healthy diet
Drink plenty / recommended amount of water
Wash hands frequently and / or use hand sanitiser
Schedule an annual physical with my general practitioner
Dietry cleansing
Get a flu shot annually
Don’t touch handles of doors in public places
Maintain healthy BMI
Monitor alcohol intake
Avoid smoking
Regular eyesight, hearing and dental checks
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
I do this regularly I did this 5 years ago I will do this in the future I dont do this
Which of the following measures do you take to maintain your physical health?
Measures Taken to Maintain Physical Health
Maintaining Health & Wellness
Taking measures to maintain a healthy lifestyle in a connected society.
Recently, Toluna ran a Toluna QuickSurvey™ study asking 1,000 respondents in Australia
about their health and wellness habits.
The reason for purchase included the fact that the belief that
they are of ‘better quality’, ‘reliability’ and sense of satisfaction
(‘it makes people feel good about themselves’), and in some
cases because of the skin condition (sensitive skin/allergy).
Hair products
Soap / body lotion
Makeup
Moisturiser
Cologne
Toothpaste
82%
69%
68%
74%
71%
81%
74%
76%
24%
49%
63%
83%
57% of respondents report purchasing
premium brands, specifically for;
As one would suspect, most people that
use Apps to monitor their fitness
activities, diet, etc. tend to be younger.
Of those surveyed, 58% of 18-34 year
olds either currently, or have used apps
to assist in keeping fit. In contrast 28%
of 35 – 54 year olds, and 14% of 55+ have
used apps for this purpose. Fit bit, and
apps that record diet and exercise were
the most commonly used.
One of the biggest
discrepancies noticed
is around taking
vitamins and/or
supplements. 63% of
women as opposed to
50% of men take
supplements on a
regular basis to stay
healthy.
Vitamins and
Supplements
Apps for Fitness
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