This document discusses several key differences between healthcare management and traditional business management paradigms. It notes that healthcare knowledge requires an understanding of both medical concepts communicated through pictures, shapes and impressions as well as technology concepts. Traditional management models focus more on numbers, graphs and data which does not align with how medical professionals think. The document also discusses how healthcare processes are dynamic by design to respond to patient needs, unlike standard business processes. It argues that successful healthcare management requires an integration of clinical knowledge, technology expertise and management discipline.