The document discusses the structure and responsibilities needed for a successful SEO company. It outlines an EPIC framework for success, with each letter standing for key principles. E represents entrepreneurship, entertainment, enabling, expectations, and ethics. P represents personal, patience, people, prospects, and processes. I represents ideas, intelligence, insights, innovation, and being informative. C represents creative, clients, cooperation, having different components, and embracing chaos. The speaker is the owner of an SEO agency with offices in multiple countries, and shares this framework to help others build successful companies.

1. Be EPIC
Successful SEO Company Structure and Responsibilities

2. Why should you be EPIC?
Successful SEO Company Structure
and responsibilities
As an owner of an agency that has
an army of staff spread out over
offices in four countries, structure is
a key ingredient for success,
followed by process and
communication protocols.
In this session, I will talk about my
vision of a successful SEO company,
and how having a vision has always
been my biggest factor in leading
me to where I am now with my
agency and my clients.

3. Who am I?
• Father of 5 kids and REALLY love what I do 
• I have been doing Internet marketing (Including
Search) since 1998
– Owner of Nordic eMarketing – 45 people in five countries
• Written two books on the subject of Internet
Marketing
• On the Search Engine Marketing Professionals
(SEMPO.org) board of directors
• On the Bing Advertising Advisory Board
• Frequent speaker and lecturer about the topic
• Focus on Global Internet Marketing
– Worked with Dell, Expedia, Symantec, Fujitsu and more

4. Everybody
awake?

6. The E in EPIC stands for
• Entrepreneurship
– The beginning, it all about the idea
• Entertainment
– Having fun while doing it
• Enabling
– Give you staff the option to take the journey with you and
enable them to show what they are all about
• Expectations
– Manage expectations
• Ethics
– Make sure that you are ethical, honest and forth coming in
your relationship with clients and other stakeholders

7. The P in EPIC stands for
• Personal
– Take it personally
• Patience
– Success will not happen over night
• People
– No company is bigger than its employees
• Prospects
– Learn from both from success and failures when dealing
with possible clients
• Processes
– Make sure that you have process in place

8. The I in EPIC stands for
• Ideas
– Never kill the first idea
• Intelligence
– Invest in intelligence
• Insights
– Education, reeducation and more education
• Innovation
– The key to progress
• Informative
– Pass on knowledge

9. The C in EPIC stands for
• Creative
– Think out side of the box
• Clients
– Service your clients and maintain a great relationships
– Don’t be afraid to terminate “stupid” clients
• Cooperation
– Find like minded people/companies and partner up
• Component
– Different components apply to different projects so be
flexible
• Chaotic
– Phoenix rises from the ashes of chaos (fire)

10. be

11. BIG THANKS
Kristjan Mar Hauksson
@optimizeyourweb