Sikora keep them_keen-semcamp_2013
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This document provides tips for building relationships with influencers like bloggers. It recommends doing research to identify influencers in relevant niches and starting a dialogue by following them on social media and engaging with their content. The next step is to keep the relationship going by inspiring bloggers through blog posts, videos, newsletters on trends; introducing them to like-minded people through events; and helping to increase their authority by sharing their content with one's own followers on social media, introducing them to one's audience on blogs through guest posts, and organizing contests and awards. The goal is to keep bloggers keen to promote your brand by meeting their needs like getting inspired, connecting with the right audience, and becoming popular themselves.
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Sikora keep them_keen-semcamp_2013
- 1. WELCOME TO Keep Them Keen. Building a Powerful Network of Influencers
- 2. About The Speaker 02 Magdalena Sikora aka E. K. Travel Blogger and Owner of Chill Out Spots Owner of a travel site ChillOutSpots.com Also a moderator of Google+ Community ‘Travel Bloggers’ with as of today 1,024 active members and the number is growing!
- 4. 04
- 5. They know what they like/ what they don’t like They influence/ shape your industry They are often experts on the subject Great! We have a common interest! It’s a basis of a good relationship! WHO THEY REALLYARE? 05 UNDERSTANDING A BLOGGER
- 6. BUT WHAT DO BLOGGERS WANT? 06 to share experience or show off a bit to meet like-minded people! to get inspired to make their blogs popular to BECOME POPULAR! to be visible to the right audience to earn some money? UNDERSTANDING A BLOGGER
- 7. AND THEN THEY RECEIVE THESE EMAILS: 07 UNDERSTANDING A BLOGGER
- 8. 08 THIS IS CERTAINLY NOT THE WAY! WHAT IS, THEN? UNDERSTANDING A BLOGGER
- 9. 09 SO HOW WE, @NEWLOOK DO IT? WE LISTEN. UNDERSTANDING A BLOGGER
- 10. @NewLook.com WE BUZZ! 10 Facebook 2m+ fans, each post gets at least 130 likes and at least a few comments! Twitter 110k followers YouTube 917k video views NLDaily our blog gets thousands of visits per day UNDERSTANDING A BLOGGER
- 13. 13 RESEARCH AND BUILD AWERNESS IDENTIFYING INFLUENCERS. There are many tools to use (some free, some paid): • Klout • BlogDash • Traackr • mPact • Social Snap • Followerwonk.com • Twellow.com and many more!
- 14. 14 NICHE NATURE OF BLOGGING. It is not about numbers! I’ve got a blog which targeted audience is 100 people. The right 100 people. RESEARCH AND BUILD AWERNESS
- 15. 15 AWERNESS & STARTINGA DIALOG. It’s all about becoming a part of the community Reach out to social before email (!) Follow popular bloggers on social sites Follow those who follow them But most importantly follow those who they follow If they use niche social network, connect with them there Talk to them, show that you listen Pay attention to their content and start dialog RESEARCH AND BUILD AWERNESS
- 16. 16 IF YOUAREAN SEOAGENCY/ CONSULTANT. 1. SET UP A BLOG- BECOME A PART OF THE COMMUNITY! 2. Choose a proper title- what about: Trend Researcher Inspiration Writer Community Manager 3. But be open about who you work for! RESEARCH AND BUILD AWERNESS
- 17. STEP TWO Keeping a discussion going… Keeping Them Keen
- 18. 18 BUILDING RELATIONSHIP BUT HOW TO GET MORE ENGAGED? They already told us what they need! Help them: • get inspired • meet like-minded people • connect with the right audience! • make their blog popular And most importantly: Make THEM POPULAR!
- 19. 19 INSPIRING INSPIRE BY BLOG POSTS. Write a few blog posts every day! And discuss it through social!
- 20. 20 INSPIRING INSPIRE BY VIDEOS. We have our YouTube channel NewLookTV We talk about: - Events - Run interviews - New collections - Etc.
- 21. 21 INSPIRING INSPIRE BY NEWSLETTER. Yes! Send a newsletter to your influencers! Share trends, news, allow to use images so they do not have to source for them!
- 22. 22 INTRODUCING TO LIKE MINDED- PEOPLE ORGANISE EVENTS! • new collection launch parties • shows • festivals • sneak peak parties Not your event? Organize a small break-out area with access to WiFi! They need to blog somewhere!
- 23. 23 INTRODUCING TO LIKE MINDED- PEOPLE EVENTS VIDEO
- 24. 25 HELPING TO INCREASE THEIR AUTHORITY SHARE THEM TO YOUR FOLLOWERS THROUGH SOCIAL NETWORKS
- 25. 26 HELPING TO INCREASE THEIR AUTHORITY OR INTRODUCE THEM TO YOURAUDIENCE ON YOUR BLOG. Let them guest post on your blog or discuss an article from their site!
- 26. 25 HELPING TO INCREASE THEIR AUTHORITY ORGANISE CONESTS ANDAWARDS. Worried about budget? Team up with another company!