Harshkumar Y. Bhalerao is seeking a high position in marketing for a general insurance company. He has over 7 years of experience in business development, sales, and services for Iffco Tokio General Insurance Company Ltd, where he currently works as Manager - Marketing in Goa. His experience includes setting up operations, building relationships, leading teams, and spearheading business development initiatives to achieve sales goals. He is skilled in areas like developing key relationships, overseeing marketing operations, identifying revenue streams, and competitor analysis.

1. Harshkumar Y. Bhalerao E-Mail: bhaleraoharsh@gmail.com Contact: 09922909629
To apply my skills and competencies with sincere efforts and zeal to secure a high position in the
field of marketing of General Insurance and contribute the industry by serving effectively for personal
and organizational growth.
Professional Preface
• A dynamic professional with nearly 7.11 years of experience in Business Development,
Corporate and Retails Sales and services.
• Currently working with Iffco Tokio General Insurance Company Ltd as Manager –Marketing
at Goa. Rich experience in working in all channels like Brokers, Banca, Franchisee, Agency,
Dealers & Health Accumulators for the Insurance Sales and services
• Experience in setting up and managing business operations which require deep understanding of
critical business drivers in multiple markets and industries.
• Skilled in building & retaining healthy relations with potential business partners, Agent, Broker and
in generating market intelligence.
• Highly successful in building relationships with Upper-level decision makers and business
partners.
• Spearheaded numerous business development & market expansion initiatives.
• An effective communicator & team leader combined with detail oriented attitude with ability to
interact effectively.
Areas of Expertise
 Developing relationships with key decision-makers in target
organisations and establishing tie-ups for business development and
expansion.
 Overseeing sales & marketing operations; achieving increased
business growth.
 Looking after effective Underwriting keeping organisation goals and
objective
 Identifying streams for generating revenues & developing marketing
plans to build consumer preference.
 Conducting competitor analysis by keeping abreast of market trends
& achieving market share metrics.
 Networking with financially strong & reliable Dealers / Franchisees
for deeper market penetration & improved market share.
 Recruiting, leading, mentoring & monitoring the team
members/Agents to ensure efficiency in process operations and
meeting of individual & group targets.
Business Development
Sales & Marketing
Back office Management
Channel Management
Relationship Management
Liaising & Coordination
Team Management

2. Employment Scan
Since April’15 - Iffco Tokio General Insurance Company Ltd as Manager-Marketing at Goa
Strategic Business Unit (SBU)
Accountabilities
 Responsible towards Agency Vertical incharge, Dealers, Brokers with team of 3 employees for
procuring business through Channels.
 Responsible to grow business at Goa region with balance EILR to GWP.
 Identifying key agents, franchisee and liaising with them for the business development in their
respective catchments.
 Submitting monthly inputs & plans to Regional Manager with goals, achievement & planning.
 Increase cross sell opportunity of Health Product, Retail Products.
 Liasoning with different product team to enable all the services & seeking approvals
April’13- March’15 Iffco Tokio General Insurance Company Ltd, Chandrapur as Branch
Manager
Accountabilities
 Liasoning with Agency Development Manager, Business Development Manager and Direct
Marketing Associates for the product sales support & lead generation from Market &
Intermediaries(Agency Channel, Direct Channel, Franchisee & Banca Channel)
 Managing team of 13 members in Chandrapur to source business from branch leads & open
market.
 Responsible to maintain EILR to GWP.
 Visiting potential customers & Govt departments along with Agency Development manager,
Busniess Develepment Manager & Direct Marketing Associates.
 Driving contests & campaigns for Intermediaries.
 Branch activation in terms recruiting Agents and procurement of business from them. Monitoring
activation of agents and GWP & tracking inactive agents for further action.
 Identifying the root causes or improvement areas at branch level then plan the training agenda for
the agents along with Agency Development Manager & implement.
 Monitoring claims
 Presenting Quarterly plans to corporate office in Review Meeting.
 Managing 1 RE (Bramhapuri), 1 Agency Development Manager, 1 Business Development
Manager, & 5 Marketing Associates, 1 Underwriting Executive, 4 Customer Care Associates.
 Mapping the territory to identify prospects for Business Development
Jan’09 – March’13 with Iffco Tokio General Insurance Company Ltd, Nagpur as Agency
Development Manager
Accountabilities
 Recruiting New and Potential Agents
 Handling agents, dealers, banks, developing agents by training,
 Preparing quotes, timely disbursement of commission.
 Preparation and execution of plans for business associates for business development.
 Conducting knowledge transfer session, presentation for business development team.

3.  Consulting Nationalize Banks, Co-operative Bank, Institutional Clients and Brokers.
 Handling Corporate Clients.
July ’08-Dec’08 with Iffco Tokio General Insurance Company Ltd, Nagpur as Sr. Marketing
Associate
Accountabilities
 Direct Marketing of all products of General Insurance and generate business.
 Looked after Motor Claims,
 Handle direct clients.
 Involved in Retail Line Products like Individual medishield, trade protector, office and professional
establishment policies.
 Acquiring new partners and retaining the existing partners.
 Handling HNI clients and responsible for daily MIS tracking for paid and non-paid cases.
April ’07-June’08 with Iffco Tokio General Insurance Company Ltd, Nagpur as Marketing Associate
Accountabilities
 Direct Marketing of all products of General Insurance and generate business.
 Servicing Agents and Dealers, Co-operative Banks.
 Generate business from Retail Market.
 Marketing and cross-selling insurance products to existing customers.
 Building the rapport with the Branch Managers for the leads and support in day to day activities of
insurance business.
IT Skills: Conversant with MS-Office and Internet Applications
Scholastics
MBA (Marketing & HR)
Nagpur University in 2006
B. Sc.
Nagpur University in 2002
Personal Dossier
Date of Birth: 06th
Dec, 1980
Marital Status - Married
Address: Plot No 48, Nehru Colony, Pension Nagar, Police Line Takli, Katol Road, Nagpur - 440013
Linguistic Abilities: English, Hindi and Marathi