Customer feedback is not a moment in time; it's a continuous process. In this presentation, Aradhana Vaidya, Cloud Rendering Engineer, talks about being guided by your product vision and the real problems for real people that are you trying to solve. Use your product knowledge, and customer feedback and market trends to decide where to go next.

1. © 2017 Autodesk
Aradhana Vaidya
@aradhanav
WWC Connect 2017
Harnessing the power of customer feedback

2. The Autodesk vision is to help people imagine, design, and create a
better world.

3. Image courtesy of Tesla Motors, Inc. Image courtesy of Gensler.
The Martian © 2015 Twentieth Century Fox. All rights reserved.

4. Cloud Rendering
Image courtesy ofJelena Krco
Image courtesy of Stanislav Stanislavov

5. Customers at the
core
• Teaming with customers early
• Build the right product and meet
expectations.
• Don't spend time working on
rarely or never used features
• Use your time & budget wisely

6. Get to the right
product
• Cloud & mobile applications
• Continuous integration & delivery
• Continuous updates
• Marketplace for products and
services is always changing
• With frequent customer outreach,
it’s easier to course-correct
Source: http://www.projectcartoon.com/

7. Product development lifecycle
Requirements
Design
Develop
Test &
Release
Customer

8. Product development lifecycle
Adjust
Requirements
Iterate
Design
Develop
Test &
Release
Customer

9. Customer feedback is not a
one-time activity, but a
continuous process

10. Customer Input
• Make it an integral part of product
development
• Example: iphone messaging app -location
feature
• Feedback is critical but hard
• Quantitative:
• Feature-specific data
• Overall usage data, metrics, analytics
• Qualitative:
• Feedback forms, surveys, 1:1
customer interviews, focus group
sessions
• Helps you move away from HiPPO
decision making
(Highest paid person’s opinion)

11. Awareness
Adoption
Retention
Customer engagement
Events, talks, meetups
Webinars
Product website
Sales presentations
Support
Community forums
Social – blog, twitter
Tutorials, Help pages
New features updates
Priority Customer Support
In-product feedback

12. Synthesis of
feedback
• Aggregate feedback from different
channels
• Look at the big picture and
synthesize
• Don’t merely focus on most
frequently asked features or only
on power users
• Rise above the minutiae

13. Product
Vision
Market
trends
Customer
feedback
Product
Roadmap
• Long term vision and strategy
for the product
• Identify market trends, where
is the competition headed
• Customer feedback, how are
they using the product, what
problems are they trying to
solve.

14. Doing so ensures
that you have a
product that most
people love!

15. At Autodesk
• Fusion 360: CAD, CAM tool on a cloud-based
platform
• Iterative feature development with continuous
customer input
• Customer story

16. Want to know more
autodesk.com
Connect with me @aradhanav

17. Interested in learning more?
Join the Autodesk Forge Developer Community
Las Vegas November 13-14, 2017
Global: UK (June), Japan (Sept.), Germany (Oct.), China
• Call for Speakers Open – Apply or recommend someone
• https://forge.autodesk.com/devcon-2017
Help us power the future of
making things.
https://developer.autodesk.com/
• Developer Portal
• Blog – community events &
resources
• Quick Start Guides
• Stack Overflow
• Github – Code Samples

18. Autodesk and the Autodesk logo are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders.
Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
© 2017 Autodesk. All rights reserved.