By building a planning stage into your web design project, you can integrate keyword research, information architecture, wireframes and a proper, nailed-down brief. It's an investment, but one that provides tangible returns and improved digital performance post-build.
3 Recommendations from Kreativworx on optimising your website's lead generation capabilities through SEO. Learn how to increase the quality and amount of leads captured on your website consistently by optimizing for Search Engines and visitors.
Instaportfolio Pro: 1-Click Insta-Social Mobile BusinessSqueeze Mobi
Need ultra-professional branding as a local consultant? Then you come to the right place. This presentation will show you what Instaportfolio Pro can do for you.
This presentation will show you awesome SqueezeMobi bonuses when you buy Mobi Contact Pro via our link and also case study of this amazing program.
Click here for more information:
http://squeeze.mobi/social
More from SqueezeMobi Promo Bonuses: http://squeezemobi.com/bonus
Get to know SqueezeMobi:
http://squeezemobi.com
Like us in Facebook: https://www.facebook.com/squeezemobiltd
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal PowerPoint Presentation Slides. Cater for future generations.
Red Ball Infotech is a leading provider of IT services and specialized in customized web based/mobile applications & development services. We have expertise to translate your business objectives & needs into a successful solution.
Check out these slides from a recent BrainSell webinar to get an unbiased, side-by-side comparison of two leading CRM platforms – Salesforce and Sugar.
Senior-Level Experience | Agency, Corporate, Entrepreneurial Background | Manager | Leader | Negotiator | Sales
Problem-Solver | Business Management | Client Services | Team Player | Quick Study | Tech-Savvy
Enthusiastic | Flexible | Dedicated | Fine Artist
• PC/Mac Platforms • Adobe Photoshop CC • Adobe CC Illustrator • Adobe CC Media Encoder • Notepad++
• Adobe CC InDesign • Adobe CC Premier Pro • Final Cut Pro X • MS Word • WordPress
• MS PowerPoint • MS Excel • Quark Xpress • Adobe CC After Effects • Adobe Edge Animate
3 Recommendations from Kreativworx on optimising your website's lead generation capabilities through SEO. Learn how to increase the quality and amount of leads captured on your website consistently by optimizing for Search Engines and visitors.
Instaportfolio Pro: 1-Click Insta-Social Mobile BusinessSqueeze Mobi
Need ultra-professional branding as a local consultant? Then you come to the right place. This presentation will show you what Instaportfolio Pro can do for you.
This presentation will show you awesome SqueezeMobi bonuses when you buy Mobi Contact Pro via our link and also case study of this amazing program.
Click here for more information:
http://squeeze.mobi/social
More from SqueezeMobi Promo Bonuses: http://squeezemobi.com/bonus
Get to know SqueezeMobi:
http://squeezemobi.com
Like us in Facebook: https://www.facebook.com/squeezemobiltd
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal PowerPoint Presentation Slides. Cater for future generations.
Red Ball Infotech is a leading provider of IT services and specialized in customized web based/mobile applications & development services. We have expertise to translate your business objectives & needs into a successful solution.
Check out these slides from a recent BrainSell webinar to get an unbiased, side-by-side comparison of two leading CRM platforms – Salesforce and Sugar.
Senior-Level Experience | Agency, Corporate, Entrepreneurial Background | Manager | Leader | Negotiator | Sales
Problem-Solver | Business Management | Client Services | Team Player | Quick Study | Tech-Savvy
Enthusiastic | Flexible | Dedicated | Fine Artist
• PC/Mac Platforms • Adobe Photoshop CC • Adobe CC Illustrator • Adobe CC Media Encoder • Notepad++
• Adobe CC InDesign • Adobe CC Premier Pro • Final Cut Pro X • MS Word • WordPress
• MS PowerPoint • MS Excel • Quark Xpress • Adobe CC After Effects • Adobe Edge Animate
Online Store Website Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Online Store Website Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
Insta Portfolio Pro - Pre Launch Webinar 1Squeeze Mobi
This presentation shows what exactly you will be getting with the Insta Portfolio Pro product. The images of the templates shown in this slide are all included in the IP Pro and are all HTML which are easy to customize.
This is an ENTIRE Mobile Consultant WP Theme and it allows you to demo your mobile sites or the ones you bought from us.
http://www.forumspecialoffers.com/showthread.php?1225-Dead-Simple-Mobile-Consultant-WP-Theme-Closes-1-000-Deal-at-IHOP
Web Design Proposal PowerPoint Presentation Slides SlideTeam
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal PowerPoint Presentation Slides. Generate interest with your views.
Though apps are making inroads with emerging smartphones. But having a WAP portal is still a significant strategy for telecom operators. The WAP should be designed keeping customer experience in mind . The principles help in designing such portal and keeping it alive.
Website Development Proposal For Corporate PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Website Development Proposal For Corporate PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/37oY2mD
WordPress Web Design Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a WordPress Web Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SZ10qL
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
Online Store Website Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Online Store Website Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
Insta Portfolio Pro - Pre Launch Webinar 1Squeeze Mobi
This presentation shows what exactly you will be getting with the Insta Portfolio Pro product. The images of the templates shown in this slide are all included in the IP Pro and are all HTML which are easy to customize.
This is an ENTIRE Mobile Consultant WP Theme and it allows you to demo your mobile sites or the ones you bought from us.
http://www.forumspecialoffers.com/showthread.php?1225-Dead-Simple-Mobile-Consultant-WP-Theme-Closes-1-000-Deal-at-IHOP
Web Design Proposal PowerPoint Presentation Slides SlideTeam
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal PowerPoint Presentation Slides. Generate interest with your views.
Though apps are making inroads with emerging smartphones. But having a WAP portal is still a significant strategy for telecom operators. The WAP should be designed keeping customer experience in mind . The principles help in designing such portal and keeping it alive.
Website Development Proposal For Corporate PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Website Development Proposal For Corporate PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/37oY2mD
WordPress Web Design Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a WordPress Web Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SZ10qL
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
How Visual Design Makes or Brakes Mobile Ivana Milicic
How our visual perception works, and what are the main visual design principles we can rely on to build consistent, eye pleasing and functional mobile app interfaces that will make better mobile app UX?
Visual Usability: principles & practices for designing great web and mobile a...Tania Schlatter
These slides are from a one-day tutorial presented at the UXPA 2013 conference. The class is designed to help product teams bridge the gap between applications that look great or are highly functional.
This class provides guidelines and examples about how to make visual design decisions that reinforce usability best practices and create interfaces that people value. Participants learn the characteristics of “visually usable” apps to know what to shoot for, and get an introduction to the visual design “tools” for digital apps – layout, type, color, imagery, and controls and affordances – and how to use them to create appealing applications people can easily understand and use.
Do you know what a Wireframe and Mock-up are? What is their purpose? When and why should you use them? And how it all fits together? What is a High-Fi Wireframe and how it can bring you in problems? So these questions, I will try to answer and as a bonus I add my experience from using of Low-Fi wireframes.
How To Build A Mobile App - From Ideation to LaunchCarlos S. Aquino
This presentation is meant to be a 40k-Foot view of the mobile application development process. Overall this guide does not meant delve into the iOS or Android programming language instead it is a guide on how to take an idea and develop it into a mobile app.
Delivered on February 2, 2017 for Houston Sitecore User Group Meetup
Speaker's Bio:
Sitecore 2015 Technology MVP, former two time Microsoft ASP/ASP.NET MVP and former Senior Application Development Manager at Microsoft. Delivering Sitecore solutions for customers is his passion.
Session Details:
Want to learn the best way to integrate any third party services into any solution, any platform? This session will have something for everyone. We start with Personalization basics for Sitecore Users/Admins, cover advanced options and how they can better communicate their needs with developers and go all the way to high level best practices for developers that will enable them to more efficiently meet customer demands. Come learn from the basics to the depths of the CORE - Sitecore and ASP.NET Core compatible Portable Class Libraries.
E Commerce Web Design Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Commerce Web Design Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2URwO14
Mobilizing the Enterprise - The SAP perspectiveCronos Mobile
How SAP can run hundreds of apps out-of-the-box, be opened up for mobile development and has a full-blown mobile application platform to mobilize SAP and non-SAP
Similar to Planning Your Web Build - The Blueprint for Digital Performance (20)
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. PLANNING: THE WHAT AND THE WHY
What is your
market saying?
Who exactly is
your market?
What do you want
users to do on
your website?
What functionality do
you need to achieve
your goals?
PLANNING A
WEB BUILD
3. PLANNING: THE WHAT AND THE WHY
Keyword Research User Personas
Information
Architecture &
Wireframes
Scope of Work
PLANNING A
WEB BUILD
4. INVESTMENT VS REWARD
• Planning = 20% – 25% of web project budget
• Sounds like a difficult sell?
• Reasoning
- What does success look like?
- Agree on goals with client
- Build structures for users & search engines
- Build structures that convert
- Avoid scope creep
- Give the client confidence
5. Client feedback
“I really liked the importance placed on the keyword and user research to lay the
foundations – makes me confident that the subsequent design and build is going to
be well considered and thought through.”
6. TOOLS YOU WILL NEED
• SEMRush
• KeywordTool.io
• Google Keyword Planner
• Pen & Paper
• PowerPoint
• Sketch
• Marvel App
• Your client’s knowledge
- Market Research
- Conversations
- Access to clients
7. KEYWORD RESEARCH: I LOVE EXCEL, BUT…
• Most clients don’t.
• Data should tell a story
• Data is not the solution
• Don’t over-engineer keyword research
- at least, don’t over-engineer to your client
- this is a strategic phase, not a tactical one
• YOU interpret the data
• YOU tell the story
• Keyword Research has to mean something to your
client
• Excel is bad.
15. KEYWORD RESEARCH: MINING FOR DATA
LOG CABIN(s)
Buy
Rent
Scandinavian
Norwegian
Wooden
Swedish
Finnish
Luxury
Bespoke
Buildings
Chalets
Homes
For sale
For rent
Small
Garden
Corner
Large
Homes
Kits
Plans
Garden
UK
Prices
16. KEYWORD RESEARCH: REMEMBER
• Don’t over-engineer it
• The data is for YOU to interpret, not the client
• Listen. Take the brief, mine the data accordingly.
• Find more data sources
- SEMRush
- Keywoordtool.io
- Wikipedia page -> SEMRush
- Competitors -> SEMRush
- AnswerThePublic
- Google Keyword Planner
• Tell the story
• Take it forward…
17. INFORMATION ARCHITECTURE – INTENT
Log Cabins
Type Usage Process
• Large
• Small
• Corner
• Norwegian
• Finnish
• 4-bedroom
• Garden
• Granny Annex
• Home gym
• Office
• Commercial
• Transportable
• Building
• Buying
• Selling
• Planning
• Caravan Act
• Materials
Supporting user queries
Insulation, How is it built, High maintenance… ?
18. INFORMATION ARCHITECTURE - NEEDS
WHAT YOU
WANT
WHAT VISITORS
WANT
Visit our
showroom
Call the
office
Plans
Case studies
Galleries
A log cabin
Planning
information
Lifestyle
change
Not my idea: http://alistapart.com/article/the-core-model-designing-inside-out-for-better-results
21. USER PERSONAS
Job Role
• Marketing Director
or
• Head of Marketing
• Senior Marketing
Manager
Typically…
• Male, 40
• Using a photo from 5
years ago where he’s
less grey
• Fussy about grammar
Frustrations
• Data inaccuracies
• Too many software
solutions for one
problem
Motivations
• Wants to grow the
business
• Pleasing clients
• A quiet life. Thanks.
Gareth
When marketing to Gareth, we should focus on accuracy of data and the full solution set, with a focus on business
growth. We should never make grammatical errors or we will lose his confidence. And you should know when to
leave him alone, so don’t spam his inbox.
22. WIREFRAMES
Wireframes can be tackled in many different ways but the objectives are
the same; to establish the layout of key templates and plan the user journey.
TIPS FOR SUCCESSFUL WIREFRAMING:
• Wireframe for mobile and desktop
• Keep the first iteration lo fi
• Build the second iteration in Sketch, using text styles and symbols
• Export it to Marvel App to build in the interactions
26. SCOPE OF WORK (SOW)
• Explain the purpose of the document
• List the team members involved
• List the project stages
• List the services
• Outline the standard deliverables
• Outline the bespoke deliverables
• Specify the timescales and dependencies
• Costs and payment schedule
• Signature
27. SOW STANDARD DELIVERABLES
• Integrated with version control for deployment workflows
• Device responsive for different screen sizes
• Online forms with required fields
• CMS training
• Post launch support and bug fixing
• Browser support*
*We will not intentionally support any devices, browsers or operating systems that make up less than 2% of your total
visits. Functional in the last two versions of Internet Explorer, Google Chrome (desktop and mobile), Mozilla Firefox,
Opera and Apple Safari (desktop and mobile).
29. SOW BESPOKE DELIVERABLES
Explain every step and don’t leave anything open to interpretation.
A newsletter sign up form:
• Is it linked with an API or are the details just emailed to the client?
A vacancies area:
• What happens if there are no jobs to advertise?
• Can users upload a CV?
• Is there a form to apply for the job?
• If so, does it need to pull through the job reference number?
30. SOW Comms strategy
It’s important to outline how you’ll be
communicating and who will be involved in
the communications from both sides.
We like to use Basecamp and ensure we
have at least a weekly call or Skype.
31. SOW cost and hours estimate
Include fixed costs and annual costs separately.
32. AN INVESTMENT WITH A RETURN
Website is aligned with
market & keyword research,
speaking customer language
Website journeys and goals are
defined for specific user personas,
helping them to find the right content
and you to convert them
Architecture is future-proof,
built around customer journeys and
keyword research, resulting in better
rankings & engagement
Functionality is defined, costs are
fixed (not ballpark), and everyone has
confidence in design & development
stage
PLANNING A
WEB BUILD
33. INVEST UP-FRONT, HAPPIER CLIENTS
Improved traffic
…because you targeted
the right keywords
Improved UX
...because you took time to
understand users
Improved engagement
…because you built the
architecture around people
Happier client
…because they have confidence
you will deliver
PLANNING A
WEB BUILD
Creating a blueprint for digital performance
What we call a planning stage – the fruits of a lot of hard work, banging heads together, but based on a desire to avoid the avoidable errors and build a really solid foundation for our clients.
You can’t just launch into building a website without asking yourself some fundamental questions, without drilling into the absolute essentials behind why you’re doing it, what your client wants…
It’s an investment, sure, and it’s not what most clients are expecting… but it’s what clients actually need in order for design & development to proceed with confidence, and for the site to succeed in the long term.
So, those questions. Some fundamental ones… you can’t build a website unless you can answer these.
These are not the answers, btw.
These are the strategies that help you provide the answers.
The difficulty, and where many agencies have failed, is that they believe the strategies are the answer. Look, they say, we’ve provided keyword research. Here’s an excel file.
We’ve developed some user personas. Can we build yet? We’ve done a wireframe, can we build now?
These strategies have to MEAN SOMETHING to the client. If they don’t the client loses confidence. If they don’t, the site won’t succeed.
Define what success looks like first- Agree on it with the client- Build a structure that works for users & search engines- Build a structure that is future-proof (no bloating)- Build a structure that meets client objectives- Avoid ‘scope creep’- Enter design & development with confidence that your foundations are evidence-led and data-based
Difficult sell? Well yes, if other agencies are pitching web builds at £3k. You have to establish the value. The value here is the confidence & understanding. And you know what, you can do the planning stage and let the client go out to tender with this blueprint. They’ll have KWR, IA, wireframes, a full scope of work… feel free to have it built elsewhere. It’s all about confidence & understanding.
An email from one of our clients, sent this morning.
You will need some tools for the keyword research stage. Let’s keep it simple.
And if we’re keeping it simple…
I love excel but clients don’t love excel data dumps
Not everyone understands data
Not everyone cares
Data has to tell a story
The biggest problem that we, as agencies, face, is that we don’t let our data tell stories
We over engineer what is actually a very strategic phase. We look at data and competition metrics too much, we need to interpret more and make decisions.
You can go off and understand keyword competition metrics and get as granular as you like. That’s your job.
The data has to mean something to clients – giving them an excel dump of keywords is a mistake
Talk…
And above all, listen.
Market research… ask for it. If they don’t have it, demand it.
Talk to your client’s customers… or listen to them.
E.g. Animas – carried out a lot of consumer research, defined users & interviewed 50 – watched them navigate & their choice of keywords – saw what they wanted to achieve.
This insight led to decisions in KWR, architecture, wireframes, even the language we used in the content.
A few tactics – but not the whole story. We could speak for days on how to deep-dive.
Remember, we’re not over-engineering. We’re trying to understand & build a picture.
So start at the top & work down.
And yes, we use SEMRush & we trust the data more than we trust Google’s data. So we start by looking at the assumptions – let’s say “Log Homes” is what we’ve assumed is our keyword.
SEMRush tells us, actually, we’re not right. Log Cabins is by far and away the more popular keyword. And yes, we know from talking to our market that log cabins is also used for holidays.
Where it gets really powerful is when you can turn to a client and say
“you know that competitor, well I know what he ranks for”
“I know how much traffic he’s getting”
“I also know when these keywords are trending…”
And I know where you sit in comparison to this competitor – and others…
This is where it gets really interesting for clients. You’re putting it into a real-world context – everyone has a competitor.
Everyone has goals – and very often, those goals are to outrank someone else.
Remember – no sign of excel, no data dumps, just stories. Led by data.
Diversify your data sets – get different angles
Google’s drop-down is visible to everyone
Use keywordtool.io or alternatives to find out what the suggestions are
- IMPORTANT: remember what is important to the client, not what Google says is important… log cabin breaks is NOT what this client wants. Log Cabins for sale, however…
Diversify your data sets.
Answer The Public gives you questions that people are actually asking.
Think blog posts – think Quora – think FAQs – think “low volume, high conversion” keywords that might not register volumes in Google Adwords
A lot of these questions are rubbish
But there are some gems – e.g. what wood for log cabin, are log cabin homes expensive?
How much are log cabin modular homes – obviously, price is a driver
But when you come to build your editorial calendar with the client, this is a great starting point.
The process of making this data MEAN SOMETHING to a client…
You need pen & paper for this
Process, process, process…
Build from the trophy outward & look for alternatives
Segment intent
Build further. Look at Wikipedia’s rankings. Look at competitors.
Talk to you client. Talk to their customers. Look at market research.
You hold the data. You interpret it. They understand the story.
Keyword Clouds are easier to interpret for clients
They tell the story, and the data is there to back it up
It gives you direction & a focus
Big keyword down to little keyword
Short-tail down to long-tail
Product page down to supporting blog post / user guide / campaign content item
Think about intent. Start to segment your keywords up.
Take log homes as an example:
You have log homes, small log homes, large log homes – buyer intent is unclear, but they want a log home
You have garden rooms, annexes, gyms, offices – buyer intent is different, they know what the log home is for
So you have a direction for your architecture
Not just navigation – but structure of site
People don’t come to NAVIGATE through your site, they come to GET SOMETHING DONE (alistapart)
Think Intent
Think Client Objectives
e.g. Animas, go back to your market research, your conversations with customers – WHAT DO THEY WANT TO GET DONE? Keywords are one thing, real-life examples are better
Use the keyword research to educate structure of the site
Use your knowledge of the customer’s customers to educate structure of the page
3 users: those who are new to insulin pumps – switching from injections, those who are out of warranty / coming up to warranty expiry, those who have been living with t1d for many years
Architecture designed to influence & support the journey through the site
Define the goals – design the architecture to help people get where they want to go & where you want them to go
Result: Bounce rate down 30%, time on site up 100%, enquiries up 50%, pages per visit up 100%
This is important: who are your users?
You may want to hold this stage back until you’re doing the IA – once you have the KWR on board.
What do you expect them to do on the site?
What’s most important to them? Their frustrations? Their needs?
What type of content do they want to ‘consume’?
If you have market research, if you’ve talked to your client, if you’ve talked to these customers, you can start to fill this in… (and you will have multiple)
Who are your users?
What do you expect them to do on the site?
What’s most important to them? Their frustrations? Their needs?
What type of content do they want to ‘consume’?
I’m presuming that everyone knows what a wireframe is, what I want to talk about is how we use them as part of our planning stage.
It allows clients to look at the contents of the page without getting hung up on fonts, colours and imagery. It means they have to focus on what’s important, the content and the functionality and where necessary the user journey.
Some clients do find this hard, they can take some convincing that their not going to get black and white website. Most have enough imagination though and do value the process.
Pen & paper - helps keep things fluid and means the designers don’t get caught up in the detail.
Specifically we use Dot pads and 0.5 fine liners. The Dot pads are great, it’s like graph paper but just with dots. Straight lines have never been easier.
It helps keep things fluid and means the designers don’t get caught up in the detail.
it’s up to you whether you share this with the client, we don’t always. Sometimes this is just an internal exercise.
If you can’t draw it doesn’t matter, you don’t need to be Da vinci, you will get better the more you do it.
We’ve learnt that wireframes for desktop are not enough, there is no point in working out the template layouts for desktop without considering the way it adapts for other devices. Even if it is in rough desktop alone is not enough.
For this iteration we personally prefer to use SKETCH from Bohemian coding, if you haven’t started using this yet then you definitely need to check it out. When you’ve sussed the symbols and type styles you can make site wide changes really easily.
No more multiple photoshop files.
Because of the rapid uptake of sketch Adobe are bringing out a competitor next year called Project Comet. If you guys are interested we can hold a separate webinar on sketch best practice.
Prototype in Marvel to assess user flow and demonstrate navigation.
Knowing the user personas and the information architecture means the wireframes become less subjective. This is useful when designing and invaluable when providing a rationale for the client.
When you are happy with the wireframes, get them into Marvel App.
Marvel App is another game changer, it allows clients to click through designs in a browser and see rollover effects and even transitions. Making prototypes has never been easier.
Explain the purpose of the document
Why do we need a Scope of Work? We know from experience that projects can evolve as they go on.
If you’ve done the foundations, you know exactly what the client wants, the client knows exactly what they want, and you can both agree on it.
Define the functionality required, list the services & the project stages, define what is deliverable – what is bespoke – and when it can be delivered.
THIS is the brief, but YOU have written it with the client’s help. Now everyone has confidence.
List the team members involved
List the project stages
List the services
Outline the standard deliverables
Outline the bespoke deliverables
Specify the timescales and dependencies
Costs and payment schedule
Signature
There is a standard level of deliverable that applies to (almost) everyone
Make sure the client knows this.
Use gantt charts to help the client see when things are happening, when things are deliverable, and what’s next
This gives them confidence in your ability to deliver on time (that is key btw)
The more detail the better, written explanations go a long way and can save a lot of time in the long run.
It’s important to make the client aware of the comms strategy. Who’s the project manager from both sides and who else should be in copy?
We’ve used lots of different project management solutions but we can’t fault Basecamp. We’ve settled on it combined with Harvest for time tracking. Which is also amazing.
Keeping everything on basecamp means that email threads can be easily followed by all team members.
Skype is our preference over phone calls, being able to see someone as your talking to them is priceless.
and you can share the files you’re talking about, share screenshots, share screens even…
The tightest brief possible…
Once everything is signed off, you can move on with confidence.
The SOW establishes all the functionality you need to meet your objectives
The keywords you are targeting
The site architecture
The layout (wireframes)
The people you are targeting
The functionality you require to deliver the project
The final, nailed-down cost
This is all about nailing down the cost & the resources required. Ballparks are useless – if you have defined the scope, you can define an absolute price and avoid scope creep and avoid having to go back and ask your client for extra budget because you didn’t establish the foundations in the first place.