Forge - DevCon 2016: Forecast for Design, Make, & Use is Cloudy
•
2 likes•639 views
Justin Berger, FirstBuild Cloud technology holds enormous potential for positive impact on the way we design, make, and use products. In this session you will learn about how the cloud opens up opportunities to address questions and problems, in the context of product development, with ready answers and options from a vast network of information, infrastructure and expertise.
Recommended
Recommended
More Related Content
Similar to Forge - DevCon 2016: Forecast for Design, Make, & Use is Cloudy
Similar to Forge - DevCon 2016: Forecast for Design, Make, & Use is Cloudy (20)
More from Autodesk
More from Autodesk (20)
Recently uploaded
Recently uploaded (20)
Forge - DevCon 2016: Forecast for Design, Make, & Use is Cloudy
- 1. 1 Forecast for Design, Make, and Use is Cloudy FirstBuild at GE Appliances Justin Berger, Open Innovation Strategist
- 2. 2 FORGE DEVCON 2016 — • Why FirstBuild • The Model: Design, Build, & Sell • Product Case Study: Prisma Cold Brew • The Impact of Cloud Technology AGENDA
- 3. 3 THE PROBLEM: When you excel at mass production, innovation can have massive risks
- 4. 4 TRADITIONAL PRODUCTION Mass Production Years to market Rare product launch Limited innovation SalesQuantity Barrier 3: Selection Bias 100,000+100,000+ Time to Market Barrier 2: Production Cost Barrier 1: Confidentiality ___________________ High Cost Risk Assessment Uncertainty
- 5. 5 MICROFACTORY PRODUCTION Full-scale production 11-100 101-1000 Low-Volume Production Minimum Viable Product1-10 Market Validation Micro-Factory First Sale in 3-6 months SalesQuantity Time to Market 100,000+ Mass Production
- 6. 6 Invent a new world of home appliances by creating a socially-engaged community of home enthusiasts, designers, engineers, and makers that will share ideas, try them out, and build real products to improve your life. 1B MISSION
- 10. 10 SHIFTING TO A MAKING MINDSET INTERNAL FOCUS Design to pre-determined specifications MAKE LATER Making is the last step of the design process LIMIT INNOVATION Use business processes to filter out ideas CONSTANT ITERATION Feedback from consumers and enthusiasts MAKE SOONER Create solutions to better understand problems PURSUE INNOVATION Think in terms of possibilities, not processes
- 11. 11 DESIGN – BUILD - SELL
- 12. 12 LIFTING THE BARRIERS DESIGN Co-creation through open innovation BUILD Rapid prototyping and microfactory production SELL Validation of design through early sales •Months to market •Frequent and numerous product launches •Innovation is welcome
- 13. 13 v
- 14. 14 PROJECT CHOOSING PROCESS DECISIONPOINTS — • Game changing & Innovative – New value proposition • Needing market validation • Transfers to a core product • Manageable risks – Safety and Investment 1052 10
- 15. 15 4 PATHS FEATURE ADDED TO EXISTING PRODUCT — • Oven Drawer • Chill Hub TECHNOLOGY TRANSFER — • Paragon • Opal RE-PACKAGING / CUSTOMIZATION — • Monogram Colors • Monogram Single/ Double NEW PRODUCT / PROPOSITION — • Microkitchen • Pizza Oven
- 16. 16 v
- 17. 17 METHODOLOGY HIGH VOLUMEMODEL SHOP “HACK” Collaboration w/ GE Plants Range (Lafayette): - EZ Load Oven - Single Double Wall Oven Monogram (Selmer): - Graphite Colors Refrigeration(Louisville): - Chill Hub “Bottoms Up” 1B: - Pizza Oven - Micro Kitchen - No Investmentin hard tooling - Low cost change over / iteration - Demand pull Scalable Source: - Paragon - Opal - Pique
- 18. 18 DFM – LOW VOLUME CAPABILITY Plastic • Cut • Bend • Draw • Weld • Urethane Casting • Thermo Form • 3D Printing • Vacuum Forming Sheet Metal Finishes Controls Hardware Assembly Partnering with Appliance Park • PowderPaint • Vinyl Clad • Boards • Wiring • Machining • 5 products – 30/week • Chassis • Large volume 3D printing • Low volume injection molding • Painting • Stamping
- 19. 19 v
- 20. 20 CROSSING THE CHASM – IN REVERSE
- 21. 21 FIRSTBUILD GO-TO-MARKET PRIMARY PATH — • Online direct via FirstBuild.com • Retail via FirstBuild HQ • Contract direct (microkitchen) STRATEGIC CHANNEL ENGAGEMENT — • Selectretail and contract partners • GEA store TEST & LEARN — • Crowdfunding • Online-only retail partners • New channels
- 23. 23 THE COMMUNITY LOVES COFFEE HACKATHON CHALLENGE PRODUCTCROWDFUNDCHALLENGE PIVOT
- 24. 24 Hackathon: Hack the home HOUSE ROAST, HACKATHON BORN
- 25. 25 HOUSE ROAST CHALLENGE Highlighting tools, integrating development • FirstBuild identifies productneed,hosts challenge • Instructables educateson background • Fusion 360 provides modeling tools and resources • SweetMaria’sbrings industry expertise,coffeeenthusiasts Partnering to Expand Reach • Cross-pollinate existing communities • Drives increased page views and participation • AmplifyPress coverage 1st: Ember 3D printer 2nd: Othermill CNC 3rd: 1 yr Fusion 360 Student:Othermill 31 Entries (modeled in Fusion 360) 4 winners chosen (meeting all design criteria):
- 26. 26 PIVOT TO PRISMA 1st : $5000 2nd: $3000 3rd: $2000 Roasting Coffee VS Cold Brew Coffee Source: Google Trends Design Challenge: Cold Brew Coffee 1% of campaign Royalties shared betweenwinners
- 27. 27 7,000 Backers • Tim Cook • Eric Schmidt • $2.7MM by end of 30 day campaign • 9th most funded campaign in Indiegogo history • Crowdfunding is now prime location for validation $2,772,000 pledged 8,559 Backers $3,126,000 pledged 9,522 Backers $2,437,429 pledged IN GOOD COMPANY WITH OPAL
- 29. 29 EARLY LESSONS DON’T REINVENT THE WHEEL MAKE INTERNAL DATA AND LESSONS EASY TO FIND LET’S ALL WORK FROM THE SAME PART REV CONTROL SHOULD BE EASY, BUT WE MESS IT UP I THINK I UNDERSTAND CORRECT ITERATIONS WITH REAL-TIME EDITS 1 2 3
- 30. 30 IDEAS MOVE SLOWLY IN A VACUUM: FROM FORMS TO FORUMS4
- 31. 31 TEAMS COLLABORATE ACROSS BORDERS5
- 32. 32 AGILE COMMUNITY INVOLVEMENT — • Communicates to all stakeholders (Community, Leadership, and Team) • Run in 2 week sprints (Sprints are staggered) • Visual Product Funnel • Identifies areas of need 1B INVOLVEMENT — • Shows resource allocation • Focus on skills rather than dedicated teams • Identifies roadblocks • Communicates priorities 6
- 33. 33 DECENTRALIZED MANUFACTURING IS NIMBLE7
- 35. 35 LIVE SALES DATA – TARGET MARKET TARGETED MARKETING — Campaign successdriven by building a strong email list of early adopters and ice enthusiast. Social media targeting allowed for direct engagementwith relevant audience. DEMOGRAPHIC VALIDATION — Unit sales confirmed hypothesis of regional passionfor nugget ice. Highest volume of sales from Texas and southern states. 9
- 36. 36 IT’S EASIER TO WORK IN A TRANSPARENT WORLD10
- 37. 37 QUESTIONS?
- 38. 38 JUSTIN BERGER Justin@FirstBuild.com FIRSTBUILD Louisville, KY www.FirstBuild.com KEEPING TOUCH
- 39. 39 BEYOND A PARTNERSHIP - Powered by UofL Students
- 40. 40 COMMUNITY IMPACT Hardware Startup Startup Weekend New2Lou
- 41. 41 Hackathon: Hack the home