Widya Media is a digital media company running two editorial brands on multiple social media platforms (YouTube, Instagram, Facebook, & Medium) namely Neuron & Hipotesa Media. From 2018 to Q1 2020 Widya Media received multiple funding from top investors and Haluan Media Digital--a 70+ year-old media company in Indonesia. And this is Widya Media's first pitch deck written by Karuniyado--as of this writing holding the position as CEO.

1. Widya Media
A digital media company

2. Problem
• Quality is an important concern for internet users
when consuming content.
• News without context leave you disconnected with
the information.
• No visually appealing form of news exist to
captivate audience.

3. Solution
• An ecosystem of quality and contextualized content.
• Connect and build community through engagement.
• Captivate audience by explaining the news through
storytelling coupled with visually rich format.

5. Market Validation
• 205k subscribers on YouTube
•5.4M views on YouTube
•218k hours watched
*per November 2019

6. Vaping-related respiratory illness have been reported & Trump
administration plans to ban flavoured e-cigarettes in September.

7. Vaping-related respiratory illness have been reported & Trump
administration plans to ban flavoured e-cigarettes in September.

9. Go to Market
• YouTube - main distribution, videos
•Instagram & Facebook - infographics, artwork &
engage with audience
•Medium - for articles

10. Business Model
Advertising - YouTube pre-roll ads
Workshop - educational events & seminars
Merchandise - clothes, mug, artwork, posters
Product placement - insert X company’s brand in our
content

11. Benchmark
VOX Media - owns six editorial brands--Vox, The Verge,
Eater, etc.
We follow what VOX did, multiple editorial brands
Kurzgesagt (in a nutshell) - started with YouTube ended
becoming a production house
We strive to be able to explain straight facts through
storytelling

13. Team
• Muhammad Ahwy Karuniyado CEO
• Arthur Argantara Head of Neuron
• Daniel Anugerah Head of Hipotesa
• Kim Litelnoni co-Head of Hipotesa
• Anjas Maradita Advisor, Daunnet Films 300k
subscribers on YouTube and 4 years
experience
• Egi Muliandri Head of Ventura

14. Business Objectives 2020 - 2021
• 1M total subscribers
• currently 205k subscribers
•100k total daily views
• Currently 20k daily views
•Build Ventura - specialized editorial brand for
business, market, equity, startup and tech
• 35 articles waiting to be done in videos

15. How to
• Produce a total of 300 videos
•Cross promotion between channels
•Generate content through engaging with
audience

16. Seeking
We are looking for 24 months of financing to
reach the objectives
•$550k funding