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Developing An Effective Strategy for Interactive Marketing

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Shailesh Ghimire
Shailesh Ghimire

This document discusses developing an effective online interactive marketing strategy. It emphasizes honesty, authenticity, transparency and passion. Case studies are presented on marketing campaigns by HP, Wiggly Wigglers, and FedEx that were successful by engaging target audiences through blogs, social media and applications. Developing the right strategy involves classifying customers, defining goals and selecting appropriate interactive avenues based on audience behavior and goals. Success requires a passionate approach and understanding engagement and ROI.

BusinessNews & Politics
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Developing an Effective Strategy for Online Interactive Marketing Shailesh Ghimire Director of Interactive Marketing AIR Marketing airmarketing.com/blog
Success Hinges On ,[object Object],[object Object],[object Object]
Remember What "Social" Means ,[object Object],[object Object],[object Object],[object Object]
Pre-requisites to success ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Three Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are we today? ,[object Object]
It's reached a tipping point ,[object Object],[object Object],[object Object],[object Object],[object Object]
What they want from you… ,[object Object],[object Object],[object Object]
Our Goal Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classify Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals / Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audiece + Goals  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 1 31 Days of the Dragon
31 Days of the Dragon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
The Dragon Delivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 2 Wiggly Wigglers
Wiggly Wigglers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
Worm Success ,[object Object],[object Object],[object Object],[object Object]
Key: Passion and Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 3 Enhancing Facebook
FedEx Ehances Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
Brand Awarness Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Fedex Takeaway ,[object Object],[object Object],[object Object],[object Object]
Your Strategy ,[object Object],[object Object],[object Object],[object Object]
Execution
Time and Resources
Success Hinges On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next.. ,[object Object],[object Object],[object Object]
Questions? Shailesh Ghimire (480) 748-2694 [email_address] Airmarketing.com/blog

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