Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Location-based mobile platforms are growing in popularity as they allow users to interact with people and businesses around them through features like check-ins, reviews and maps. Marketers are recognizing the potential of these geo-location platforms to better understand customer behaviors and engage users with personalized, location-based promotions and experiences. Several companies are competing to be the leader in this space, including Foursquare, Gowalla and Facebook Places.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
The document discusses geosocial networking applications like Foursquare and Gowalla. It explains that these apps allow users to check-in at locations and interact with friends. While Foursquare currently has more users, both platforms reward user engagement through badges, discounts and other incentives. The presentation outlines how businesses can leverage these apps through special promotions, custom branding and tracking customer locations.
This document discusses how geo-targeting and location-based social media are becoming increasingly important. It provides examples of several location-based social networking apps and games like Foursquare, Gowalla, and MyTown. These apps have millions of users and raised substantial funding. The document also discusses how companies can use geo-targeting for marketing, for example by offering rewards and discounts to customers who check-in at locations.
The document summarizes themes from the South by Southwest (SXSW) conference in 2012, including the collision of digital and physical worlds through new location-based technologies. It discusses how brands are moving from passive to active viewer experiences and how social media is being used more in sports. Finally, it outlines several new startups presented at SXSW, such as Grandstand, Zaarly, GroupMe, Pinterest, Path, and Instagram.
Alyssa Crankshaw discusses location-based social apps and their growing popularity. She notes that Foursquare allows users to check-in at locations and earn points/badges, and that brands are starting to use apps like Foursquare to reward customer loyalty and learn more about foot traffic and consumer behavior. Several examples of brands partnering with location apps are provided, such as Bravo TV offering prizes through Foursquare and Incase partnering with Gowalla to promote their products.
This document provides a summary of trends in marketing, storytelling, and digital culture from February 2015. It discusses emerging trends and innovations related to augmentation, healthcare technologies, ecommerce, data and privacy, social media, experiential marketing, brand storytelling, and the use of virtual reality in both entertainment and storytelling. Specific companies and projects are mentioned as examples within each trend topic.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
The document discusses geosocial networking applications like Foursquare and Gowalla. It explains that these apps allow users to check-in at locations and interact with friends. While Foursquare currently has more users, both platforms reward user engagement through badges, discounts and other incentives. The presentation outlines how businesses can leverage these apps through special promotions, custom branding and tracking customer locations.
This document discusses how geo-targeting and location-based social media are becoming increasingly important. It provides examples of several location-based social networking apps and games like Foursquare, Gowalla, and MyTown. These apps have millions of users and raised substantial funding. The document also discusses how companies can use geo-targeting for marketing, for example by offering rewards and discounts to customers who check-in at locations.
The document summarizes themes from the South by Southwest (SXSW) conference in 2012, including the collision of digital and physical worlds through new location-based technologies. It discusses how brands are moving from passive to active viewer experiences and how social media is being used more in sports. Finally, it outlines several new startups presented at SXSW, such as Grandstand, Zaarly, GroupMe, Pinterest, Path, and Instagram.
Alyssa Crankshaw discusses location-based social apps and their growing popularity. She notes that Foursquare allows users to check-in at locations and earn points/badges, and that brands are starting to use apps like Foursquare to reward customer loyalty and learn more about foot traffic and consumer behavior. Several examples of brands partnering with location apps are provided, such as Bravo TV offering prizes through Foursquare and Incase partnering with Gowalla to promote their products.
This document provides a summary of trends in marketing, storytelling, and digital culture from February 2015. It discusses emerging trends and innovations related to augmentation, healthcare technologies, ecommerce, data and privacy, social media, experiential marketing, brand storytelling, and the use of virtual reality in both entertainment and storytelling. Specific companies and projects are mentioned as examples within each trend topic.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
The Future of Mobile and Location-Based MarketingAaron Strout
Mobile phones are becoming the primary internet access point for many users, with over 5.9 billion mobile subscribers worldwide. Location-based and geo-social services are growing in popularity, and mobile activity is increasing rapidly. The future of mobile marketing involves leveraging location data, payments, and loyalty programs to provide targeted, experiential offers to customers based on their location and purchase history.
This document is a presentation on mobile strategy from Google. It discusses how mobile is changing consumer behavior and expectations, and how companies need to adapt. It emphasizes that companies should define their value based on how customers want to engage via mobile, optimize their digital properties and apps for mobile, assign a mobile champion, analyze mobile metrics, and ensure marketing adapts to the mobile landscape. The conclusion states that mobile represents a sociological shift, and businesses that understand this will succeed.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
The document outlines several marketing trends predicted for 2011, including increased focus on engagement, emotional connections with consumers, and corporate social responsibility. Other trends involve high consumer expectations, consideration of various impacts, integration of social media and other channels, growth of e-commerce and mobile marketing. Marketers are advised to provide unique experiences and value across all channels to meet consumer demands.
October Virtual Series: Checking In on 'Checking In'DigitalMoguls
Digital Moguls was created in 2011 by Kristin Bolton-Keys to provide educational content about digital marketing topics to professionals seeking to expand their knowledge. It serves as a hub for innovative, intuitive, and inspirational content related to digital technology and trends. The goal is to connect people who want to both learn about and share knowledge regarding digital experiences.
Gamification of location based servicesAaron Strout
My presentation from the Social Strategies and Community 2.0 2011 Conference on the "gamifying" elements of location based services and how businesses can tap into these insights.
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
Location based services (LBS) utilize mobile devices and location data to provide information and entertainment services to users. LBS bridges multiple marketing channels and enables businesses to reach local customers. As mobile internet usage grows exponentially, the number of local searches is also increasing dramatically. Small businesses need to claim listings on services like Google Places and engage customers through reviews on sites like Yelp to remain visible to local searchers and drive traffic to their business. The future of LBS will further merge technologies and provide more contextually relevant experiences and recommendations to users based on their real-time location.
myBIGearth Mobile Application Dev & MarketingStacey Stockman
Our Mobile Apps are Changing the World ...
Be the Change ... Get Yours
myBIGearth has partnered with the best the mobile application developers and marketers the world has to offer. Our mission is to change the world. Through your participation and purchases we actively donate ::
20% of ALL proceeds to support innovators focused on positive growth, change, overall social good and job creation.
20% of ALL proceeds to support homeless & orphan children.
myBIGearth thanks you for being a part of creating positive growth and change.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
thinkLA Trends Breakfast 2013 - David Shing PresentationthinkLA
The document discusses the opportunities and challenges of digital marketing. It notes that while this is a great time for brands to engage digitally, the landscape is constantly shifting and audiences are expanding. The purpose is to inspire bold and ambitious thinking to make the most of this opportunity. It provides quick facts on digital trends like the rise of mobile and social media use. It emphasizes that brands must entertain, inform and provide utility for audiences or risk losing their attention in this new economy.
This presentation looks at the future of, and trend within the digital enviroment. It offers detailed explanations of new media and technology, providing examples of campaigns deploying cohesive and creative creative digital marketing strategy
The document discusses various gaming platforms and how brands can engage with them. It covers social games, MMORPGs, console games, and mobile games. It analyzes the opportunities for brands within each platform, such as in-game advertising and branded games. The focus is on how social and mobile gaming are growing in relevance for marketing due to their large audiences and opportunities for engagement and monetization.
The document discusses the power of location-based services and check-ins. It describes various location-based social networks like Foursquare, Gowalla, and Loopt and provides statistics on their user bases. Businesses are encouraged to claim their listings, set up rewards and promotions for customers who check-in, and find ways to engage and measure users. Examples are given of brands that have partnered with these services to increase customer loyalty and sales through geotargeted deals, badges and gamification.
1) Transactions directly on Facebook are unlikely to become a major opportunity for social commerce due to underwhelming consumer experiences and security concerns with purchasing on the platform.
2) Integrating the social graph across different platforms, rather than focusing on Facebook commerce, has greater potential to revolutionize e-commerce through platforms that complement existing technologies.
3) While consumers are interested in social shopping, true social commerce is more likely to come to the high street slowly by leveraging mobile technologies that bring the social graph to physical retailers and provide genuine social utilities like validating purchases or researching products with friends.
This document discusses cause marketing and corporate philanthropy. It contains four articles on this topic:
1. The first article discusses where corporate philanthropy ends and cause marketing begins. It notes that cause marketing is a collaboration between non-profits and corporations to create social and shareholder value.
2. The second article discusses what cause marketing is and how it will evolve. It argues that cause marketing allows companies to connect with customers by supporting causes people care about.
3. The third article promotes the benefits of cause marketing for both companies and non-profits. It provides examples of successful cause marketing campaigns.
4. The fourth and final article questions whether cause marketing is truly effective. It
The document provides examples of outrageous tourism marketing campaigns from around the world. Some highlights include:
- T.G.I. Friday's UK campaign that involved staff doing outrageous stunts like posing nearly naked in front of Buckingham Palace to promote a new summer menu.
- A New Orleans campaign after the BP oil spill that said "This isn't the first time New Orleans has survived the British."
- A Cairns, Australia campaign promoting wet t-shirt competitions and getting "high before breakfast" via hot air balloons.
- A French campaign video showing characters like Asterix surviving a blender while others did not, to show the French mix well with others.
- Queensland's "best job in
Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Geo-location platforms are growing that combine social networking, gaming and search to allow users to interact with people and businesses around them. Marketers can now identify and reward influential customers in real-time through geo-location to better target promotions and messaging.
Este documento establece criterios y requisitos generales de diseño para lograr la accesibilidad en el entorno edificado. Define conceptos como accesibilidad, espacios de aproximación, maniobra y transferencia. Detalla requisitos para símbolos gráficos, orientación, información, señalización, iluminación, seguridad, circulaciones verticales y más. El objetivo es permitir que todas las personas, independientemente de sus capacidades, puedan acceder y moverse de manera segura y autónoma por el entorno construido.
The Future of Mobile and Location-Based MarketingAaron Strout
Mobile phones are becoming the primary internet access point for many users, with over 5.9 billion mobile subscribers worldwide. Location-based and geo-social services are growing in popularity, and mobile activity is increasing rapidly. The future of mobile marketing involves leveraging location data, payments, and loyalty programs to provide targeted, experiential offers to customers based on their location and purchase history.
This document is a presentation on mobile strategy from Google. It discusses how mobile is changing consumer behavior and expectations, and how companies need to adapt. It emphasizes that companies should define their value based on how customers want to engage via mobile, optimize their digital properties and apps for mobile, assign a mobile champion, analyze mobile metrics, and ensure marketing adapts to the mobile landscape. The conclusion states that mobile represents a sociological shift, and businesses that understand this will succeed.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
The document outlines several marketing trends predicted for 2011, including increased focus on engagement, emotional connections with consumers, and corporate social responsibility. Other trends involve high consumer expectations, consideration of various impacts, integration of social media and other channels, growth of e-commerce and mobile marketing. Marketers are advised to provide unique experiences and value across all channels to meet consumer demands.
October Virtual Series: Checking In on 'Checking In'DigitalMoguls
Digital Moguls was created in 2011 by Kristin Bolton-Keys to provide educational content about digital marketing topics to professionals seeking to expand their knowledge. It serves as a hub for innovative, intuitive, and inspirational content related to digital technology and trends. The goal is to connect people who want to both learn about and share knowledge regarding digital experiences.
Gamification of location based servicesAaron Strout
My presentation from the Social Strategies and Community 2.0 2011 Conference on the "gamifying" elements of location based services and how businesses can tap into these insights.
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
Location based services (LBS) utilize mobile devices and location data to provide information and entertainment services to users. LBS bridges multiple marketing channels and enables businesses to reach local customers. As mobile internet usage grows exponentially, the number of local searches is also increasing dramatically. Small businesses need to claim listings on services like Google Places and engage customers through reviews on sites like Yelp to remain visible to local searchers and drive traffic to their business. The future of LBS will further merge technologies and provide more contextually relevant experiences and recommendations to users based on their real-time location.
myBIGearth Mobile Application Dev & MarketingStacey Stockman
Our Mobile Apps are Changing the World ...
Be the Change ... Get Yours
myBIGearth has partnered with the best the mobile application developers and marketers the world has to offer. Our mission is to change the world. Through your participation and purchases we actively donate ::
20% of ALL proceeds to support innovators focused on positive growth, change, overall social good and job creation.
20% of ALL proceeds to support homeless & orphan children.
myBIGearth thanks you for being a part of creating positive growth and change.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
thinkLA Trends Breakfast 2013 - David Shing PresentationthinkLA
The document discusses the opportunities and challenges of digital marketing. It notes that while this is a great time for brands to engage digitally, the landscape is constantly shifting and audiences are expanding. The purpose is to inspire bold and ambitious thinking to make the most of this opportunity. It provides quick facts on digital trends like the rise of mobile and social media use. It emphasizes that brands must entertain, inform and provide utility for audiences or risk losing their attention in this new economy.
This presentation looks at the future of, and trend within the digital enviroment. It offers detailed explanations of new media and technology, providing examples of campaigns deploying cohesive and creative creative digital marketing strategy
The document discusses various gaming platforms and how brands can engage with them. It covers social games, MMORPGs, console games, and mobile games. It analyzes the opportunities for brands within each platform, such as in-game advertising and branded games. The focus is on how social and mobile gaming are growing in relevance for marketing due to their large audiences and opportunities for engagement and monetization.
The document discusses the power of location-based services and check-ins. It describes various location-based social networks like Foursquare, Gowalla, and Loopt and provides statistics on their user bases. Businesses are encouraged to claim their listings, set up rewards and promotions for customers who check-in, and find ways to engage and measure users. Examples are given of brands that have partnered with these services to increase customer loyalty and sales through geotargeted deals, badges and gamification.
1) Transactions directly on Facebook are unlikely to become a major opportunity for social commerce due to underwhelming consumer experiences and security concerns with purchasing on the platform.
2) Integrating the social graph across different platforms, rather than focusing on Facebook commerce, has greater potential to revolutionize e-commerce through platforms that complement existing technologies.
3) While consumers are interested in social shopping, true social commerce is more likely to come to the high street slowly by leveraging mobile technologies that bring the social graph to physical retailers and provide genuine social utilities like validating purchases or researching products with friends.
This document discusses cause marketing and corporate philanthropy. It contains four articles on this topic:
1. The first article discusses where corporate philanthropy ends and cause marketing begins. It notes that cause marketing is a collaboration between non-profits and corporations to create social and shareholder value.
2. The second article discusses what cause marketing is and how it will evolve. It argues that cause marketing allows companies to connect with customers by supporting causes people care about.
3. The third article promotes the benefits of cause marketing for both companies and non-profits. It provides examples of successful cause marketing campaigns.
4. The fourth and final article questions whether cause marketing is truly effective. It
The document provides examples of outrageous tourism marketing campaigns from around the world. Some highlights include:
- T.G.I. Friday's UK campaign that involved staff doing outrageous stunts like posing nearly naked in front of Buckingham Palace to promote a new summer menu.
- A New Orleans campaign after the BP oil spill that said "This isn't the first time New Orleans has survived the British."
- A Cairns, Australia campaign promoting wet t-shirt competitions and getting "high before breakfast" via hot air balloons.
- A French campaign video showing characters like Asterix surviving a blender while others did not, to show the French mix well with others.
- Queensland's "best job in
Mobile phone usage has increased dramatically, with half the world's population owning phones and 25% accessing the internet exclusively through mobile. Geo-location platforms are growing that combine social networking, gaming and search to allow users to interact with people and businesses around them. Marketers can now identify and reward influential customers in real-time through geo-location to better target promotions and messaging.
Este documento establece criterios y requisitos generales de diseño para lograr la accesibilidad en el entorno edificado. Define conceptos como accesibilidad, espacios de aproximación, maniobra y transferencia. Detalla requisitos para símbolos gráficos, orientación, información, señalización, iluminación, seguridad, circulaciones verticales y más. El objetivo es permitir que todas las personas, independientemente de sus capacidades, puedan acceder y moverse de manera segura y autónoma por el entorno construido.
This document discusses the benefits of blending online and in-person learning. Studies show that blended learning formats can improve student achievement and reduce costs. It allows students flexibility to learn online when life circumstances prevent in-person attendance. Schools that have implemented blended models, like the Chicago Virtual Charter School and Florida Virtual School, saw students spend some time in a classroom and the rest learning online from home with guidance from teachers. Blended learning provides more opportunities for students to succeed in their education.
This document provides a sneak peek at upcoming stories and analyses of power and marketing campaigns told through stories. It includes a short analysis of the storytelling campaign for Maggi noodles by Nestle, which asked customers to share stories about Maggi and featured the stories on product packaging. Another section analyzes a Cadbury campaign that used stories in line with Indian cultural traditions to promote eating something sweet for auspicious occasions. The document suggests that marketers can gain by tapping into human tendencies to more deeply grasp and remember messages presented as stories.
The document discusses geosocial networking applications like Foursquare and Gowalla. It explains that these apps allow users to check-in at locations and interact with friends. While Foursquare currently has more users, both platforms reward user engagement through badges, discounts and other incentives. The presentation outlines how businesses can leverage these apps through special promotions, custom branding and tracking customer locations.
The document discusses how businesses should incorporate location-based services (LBS) into their mobile marketing strategies to increase sales and customer engagement. It outlines how LBS like Google Maps and Foursquare allow targeted advertising to customers based on their location. While social media is important, LBS can provide more useful data on reaching customers when and where they are interested. As mobile technology continues to evolve, LBS spending is expected to grow and will help businesses better understand customer behavior and needs through location-based data insights.
This presentation introduces geo-social networking and highlights two popular location-based apps, Foursquare and Gowalla. It explains how these apps allow users to check-in at locations and interact with friends. Many brands are using these apps for interactive marketing campaigns through promotions, discounts and custom icons. The presenter discusses how user engagement and smartphone adoption is fueling the growth of geo-social apps and explores how businesses can leverage them.
Mobile computing allows users to access the internet on portable devices like smartphones and tablets. Smartphone adoption has grown significantly since their introduction. The top operating systems are Android and iOS. Social networks like Facebook, Twitter, and LinkedIn saw rapid growth in mobile access in 2010. This allows marketers new opportunities through mobile apps, text messaging, and mobile ads. Branded social networks created by companies and location-based networks like Foursquare are two key ways marketers can leverage mobile. Location-based networks allow deals, discounts and games to engage users and drive awareness and sales. The future of mobile marketing may involve more personalized, location-aware ads and offers tailored to individual behaviors.
This document discusses mobile social networks and location-based services. It defines mobile social networking as connecting with others using mobile phones. Key areas of focus are social networks extending to mobile apps and native mobile social apps using location data. The document reviews check-in services like Foursquare and Gowalla and how brands can engage users through special offers, rewards and incentives for checking in. Challenges discussed include fragmentation across many players and low app adoption rates. Sample brand campaigns using check-ins and rewards are provided.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
12 Digital Predictions for 2012 - Millward BrownMarie_Estager
Gamification and social media will continue to grow in popularity and influence in 2012. Gamification techniques will be applied to more non-game contexts to motivate and engage people. However, effective gamification requires understanding varying user motivations. Social TV will also explode, with new tools allowing greater interaction around TV content. The mobile wallet will rise in popularity for mobile payments. Social, local and mobile marketing will become more intertwined, targeting users with relevant messages based on location and timing.
Mobile social networking is growing rapidly, with 46% of people accessing Facebook via mobile. This presents new opportunities for brands to engage audiences in new contexts. Existing social networks like Facebook are prioritizing mobile to remain relevant, while new entrants like Apple and Google are entering the space. Early brand campaigns leveraging check-ins on networks like Foursquare have seen success driving foot traffic. However, the space is still immature, and both networks and brands must work to effectively monetize mobile social opportunities.
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Leveraging gamification in brand building strategies
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Mobile social-consumer-report-2012-finalDigitalCoco
This document discusses mobile trends in the restaurant industry based on a dataset of 13.8 million social media users. It finds that over 72% of U.S. restaurant consumers use mobile devices, with millennials making up 39% of mobile users. Many restaurant brands are integrating mobile features like mobile payment systems and QR codes to engage customers. The top mobile connected restaurant brands are also discussed.
This document outlines a proposal for Coca-Cola to implement mobile bootstrapping across its packaging and marketing channels. It recommends that (1) every Coca-Cola product package include at least two mobile gateways to engage customers via technologies like QR codes, NFC, and text messages. It also suggests (2) developing a global framework with consistent protocols for mobile components on packaging. Finally, it provides (3) supporting data on mobile trends like growing text messages, QR code scans, and augmented reality apps to demonstrate the opportunity of a mobile-first strategy.
Digital Trends in 2011
Key trends in 2011 will include smarter advertising that is tailored to individual preferences and behaviors, cross-channel marketing journeys that integrate experiences across devices and media, and interactive digital experiences in physical retail spaces that blend online and offline. Movement recognition and augmented reality will allow for deeper product interactions. Sharing and social influences will continue to drive participation and recommendations will be a key marketing strategy.
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
1) Mobile marketing is an increasingly important area as consumers use mobile devices more.
2) Brands need to ensure their websites are mobile-friendly and develop mobile search, email, advertising, and loyalty strategies.
3) Location-based apps and services like Foursquare provide opportunities to build communities and engage customers through promotions, coupons, and mobile apps.
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
This document discusses mobile marketing best practices. It covers:
1. The types of mobile marketing including display, apps, and SMS.
2. Best practices such as establishing relevance, using location data, optimizing for mobile, and linking to mobile-optimized pages.
3. Why mobile marketing is important as mobile internet usage grows and can remind people of cross-platform advertising.
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
This document discusses location-based marketing (LBM), which uses a customer's precise location to provide relevant marketing content. It begins by defining LBM and explaining why marketers should care about it. Then, it provides examples of how some companies have used LBM campaigns. It describes the technologies that enable determining a customer's location and obtaining nearby context. Finally, it outlines some key vendors and services that can help marketers implement LBM campaigns and recommends how to get started testing LBM strategies.
Similar to Ludvikpartnersgeomarketing 101202024938-phpapp02 (20)
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
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TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
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- Key themes to consider in developing and maintaining your privacy program
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“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
2. THE WEB There are 4 BILLION mobile phone owners—that’s half the population of
the planet—and 25% of them access the internet exclusively through
their phones.
HAS GONE Mobile web usage in the U.S. grew 110% last year.
MOBILE 60% of U.S. mobile internet usage is for social networking, followed by
search portals (14%), messaging (8%), and other uses (18%)
MOBILE PHONES HAVE ENRICHED AND EMPOWERED USERS WITH
THE POWER OF THE WEB WHEREVER THEY GO.
3. THE Users are now increasingly turning to the web to interact with the world
immediately around them. Local mobile search is growing exponentially at
50% every year, with 1.5 billion local searches every month in 2010.
WORLD IS (U.S. market)
Growth in local mobile content has been led by Online Directories (up
SHRINKING 73%), Restaurants (up 70%), Maps (up 63%), and Movies (up 60%).
(U.S. Market)
MOBILE PHONES HAVE BECOME AN INTEGRAL TOOL FOR HELPING
PEOPLE NAVIGATE THE WORLD AROUND THEM.
Marketers need to know how consumers want to use this tool to interact
with the world. Is search the top priority? Socializing? Gaming? These
elements don’t have to be prioritized over each other, however. Rather, in
geolocation, they can be used in concert to captivate the consumer while
adding value.
4. THE WEB, Mobile phone users are turning to geo platforms that COMBINE social
networking, gaming and search for the purpose of local exploration. In
fact, almost half of the current market behavior is gravitating towards
LOCALIZED geolocation. Quite simply, geo platforms allow people to interact with the
people and businesses in their vicinity utilizing:
CROWDSOURCING
Content is created by mobile device users and businesses in the form of
reviews, coupons, activities, etc.
GEO-LOCATION
Platforms track and reflect users’ locales through some form of map or
GPS technology. Think custom Yellow Pages.
SOCIAL PROOF
Platforms allow businesses and users to know what others are doing,
determine how that’s relevant to them and respond accordingly.
5. WHO WILL FOURSQUARE is the largest geo-networking platform,
encouraging users to “check in” at real sites by
awarding badges, honorifics and discounts.
BE THE Foursquare’s most direct competitor, GOWALLA
encourages users to “check in” at places to unlock
GOOGLE OF virtual items that can be redeemed for actual products.
FACEBOOK PLACES works to create moments of social
GEO? serendipity, as users can locate people or brands in
their networks, check in with them and tell others.
LOOPT allows users to find each other using GPS
tracking, facilitating meetups. Loopt also connects
users to integrated content from Zagat, Citysearch, etc.
YELP is the most popular user-generated review site for
people to learn about the businesses around them via
other users, integrating socializing and check-in
technologies.
6. LOOKING SHOPKICK contains a new virtual currency called
“kickbucks” which can be redeemed for Facebook
credits, iTunes Gift Cards, travel vouchers or donations
FOR A to charities.
BRIGHTKITE is a geo-networking platform that awards
CHALLENGE users various levels of badges. It utilizes new
augmented reality technology for mapping.
MYTOWN enables users to build a virtual town or city
with real world-based landmarks and act as a virtual
entrepreneur. The app has been likened to monopoly.
SCVNGR is a game that allows users to complete
location-based challenges and share reviews, earning
points redeemable for retail promotions and discounts.
WHRRL users interact with “societies” of people based
on interests or check ins. Rewards, fun facts and
reviews add to indexed local consumer insight.
7. THE POWER KNOW EXACTLY WHERE YOUR CUSTOMERS ARE, WHAT THEY’VE
PURCHASED FROM YOU, AND SEND RELEVANT PROMOTIONS AT THE
MOMENT THEY ARE MOST LIKELY TO USE THEM.
OF GEO 92% of phone owners cannot get through a typical day without using their
phones. Mobile phones are within arm’s reach 80% of an average user’s
PLATFORMS day. While still in their infant stage, geo platforms are used by 4% of
online users and growing.
Big players are jumping into the geo-located world. Twitter has added
geo-located tweets, Google has added real-time GPS geo-tracking, and
Facebook recently rolled out robust new geo functionality in its Places
feature.
8. GEO- Foursquare and Starbucks teamed up to reward frequent customers with
the Barista badge and officially turned on the rewards side of Starbucks’
experimental loyalty program with the first-ever nationwide mayor special
MARKETING ($1 off Frappucinos).
Some Starbucks locations have even created real-world perks and
BEST recognition for their customers, such as mayor parking spots and signage
for their most loyal followers, demonstrating PR and CRM savvy. This
helps Starbucks forge most lasting connections to its customers.
PRACTICES:
#1
9. GEO- Gowalla partnered with Sweet Leaf Tea to entice Austin, Texas-area users
to check-in at various locations to find virtual Sweet Leaf Tea cans
redeemable for real cans at the Sweet Leaf Tea HQ (in Austin).
MARKETING Gowalla also partnered with the InterContinental Hotels Group for its Hit
it Big promotion, which offered rewards such as retail gift cards and
BEST double air miles to guests who stayed multiple nights at any of the
participating IHG hotels family.
PRACTICES: Both brands and Gowalla were able to definitively show the effectiveness
of these marketing initiatives.
#2
10. GEO- GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)
Monitor conversations among consumers as well as manage customer
service.
MARKETING IMAGINE: a customer expresses dissatisfaction with a product while
engaging with it in a store. An employee can now approach him moments
STRATEGIES later to address the issue directly.
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform data
to learn real-time demand for one’s products and adjust for inventory
levels.
IMAGINE: a hotel is underbooked, but you can build buzz by giving away
a free room on a geo platform with instructions for the lucky participant to
visit the hotel spa, restaurant and bar for further discounts.
11. GEO- GEOMARKETING AS EXPERIENTIAL BRANDING
Use geomarketing to increase awareness via actual usage, a crux of
branding.
MARKETING IMAGINE: Coca Cola partners with Foursquare to add a “Coca-Cola check-
in”, allowing users to “check-in” whenever they drink a can of Coke,
STRATEGIES broadcast this to other users and make comments.
IMAGINE YOUR BRAND’S GEO POSSIBILITIES…
12. LEVERAGE The advantages for organizations are compelling: Geo platforms allow
users to customize their interactions based on their locations and
personal activities.
THE POWER Just as importantly, these tools allow businesses to closely monitor
customer behaviors and tailor actions to serve their specific needs.
OF LOCAL REMEMBER: the reason most marketing messages fail to close
sales is that they are untargeted. Geo platforms allow businesses
to deliver relevance and personality.
Marketers can now identify, reach and reward their most influential
consumers in the most tangible way possible: in real time, on their mobile
phones, when they are at the point of purchase.
THE GAME IS ABOUT TO BE CHANGED. AGAIN.
13. ARE YOU READY
TO GO LOCAL?
Ludvik + Partners provides value by assessing your
company’s overall marketing theme and determining a
strategy that helps GEO deliver on fundamental objectives.
CREATIVE ADVERTISING REDEFINED.
48W 20th Street / New York, NY 10011 / T: 347.586.9862 / F: 917.351.1214 / www.ludvikplus.com
14. 1. Erick Schonfeld (Jan 5, 2010) U.S. 10. Jessica Dolcourt (Dec 2, 2009) 18. RICG (July 28, 2010) Geo-location
SOURCES Mobile Web Usage Grew 110 Percent
Last Year; Apple Dominates, Android
No. 2
CNET Reviews: Yelp live in BlackBerry
App World
11. Glenn McBride (04.14.10)
social networks have great potential
for future
19. Dan Frommer (Aug. 17, 2010)
2. BRAND AUTOPSY MARKETING Chicago Now: 3 steps for using Yelp to Business Insider SAI: Facebook's
PRACTICE: Digital Discounts promote local businesses Location Product Could Be A Bigger
(Foursquare & Gowalla) Attack On Google And Yelp Than On
12. Claire Cain Miller (Dec18, 2009) Foursquare
3. By Barbara De Lollis (May 19 2010) The New York Times: Google Said to Be
USA TODAY: InterContinental Hotels Near a Yelp Deal 20. A. Fowler (Sep 20, 2010)
Group bets on Gowalla for major summer The Wall Street Journal: App Watch:
promo 13.Erick Schonfeld (Jul 14, 2010) Geo-Location Checks In At College
TechCrunch: Groupon, Twitter,
4. Kipp Bodnar (July 22, 2010) Foursquare, And Yelp Will Convene At
HubSpot Blog: 11 Mind-Blowing Mobile The Social Currency CrunchUp
Marketing Infographics
14.Tom Krazit (Dec 6, 2009)
5. Sam Taggart and AJ Vaynerchuk CNET NEWS Google Favorite Places
(Apr 21st) VAYNERMEDIA: Early Proof coming to window near you
That Geolocation Marketing Will Succeed
15. GroundTruth (April 21, 2010)
6. By Neil Vidyarthi (June 2nd, 2010) Ground Truth: Half of All Time Spent on
Social Times Your Social Media Source: the Mobile Internet is on Social
Booyah’s MyTown and Location-Based Networking Sites. Engagement with
Games Are A Possible Marketing mobile social networks surpasses that
Sensation of Facebook and MySpace.
7. By Chris Sherman on (March 31, 2010) 16. Brightkite (Oct 15, 2009) Brightkite
Engage Digital: Booyah Partners With Augmented Reality comes to your
Travel Channel To Promote MyTown iPhone!
8. Matthieu Soule (July 13, 2010) 17. dna 13 on (Mar 16, 2010)
Atelier: Booyah's Secret Gaming Recipe Geolocation Ups the Ante for Real-Time
Could Make it the Next Zynga CRM
9. Alycia de Mesa (Oct 9, 2006)
brandchannel: Yelp Networking