The document discusses strategies for Urban Outfitters to improve their social media and digital marketing efforts. It recommends that UO identify problems with their current platforms, explore new media options, and focus content on specific targets and metrics. Content ideas include blog posts, email campaigns, and tracking key performance indicators on computer and mobile.

1. Jiawei Lin

2.  History
 Some Stories
 Product

4.  THE Social Medial Platform
 Find the Problems
 What could UO do in the future?
 New Medial

5. Target
Content
Where and When
Result ( Using Metrics)

6. 1.Advantage
2.APP
3.Progressive Ideas

7. Audience Persona
Content Offers
Blog Post
Email Marketing
Metrics& Reporting

8. Computer
Mobile Phone
Target
KPIs

9. THANK YOU!

10. REFERENCE:
• http://blog.urbanoutfitters.com/blog/adidas_uo_we_the_future
• https://www.urbanoutfitters.com/
• http://www.wiredmarketing.co.uk/insider/3-great-examples-of-email-marketing-and-social-media-
integration/
• http://blog.urbanoutfitters.com/blog/uo_music_uo_x_calvin_klein_secret_show_recap
• http://blog.urbanoutfitters.co.uk/?p=8853
• http://www.disciplinedagiledelivery.com/agile-metrics-qa/
• https://www.imedicalapps.com/2016/03/ios-9-3-health-app-updates/
• https://www.advantageresourcing.com/contact-us
• https://www.makeuseof.com/tag/free-your-inbox-easily-and-automatically-prioritize-emails-with-these-