This document discusses the growth of geolocation services and apps. It notes that around 40-50% of iPhone apps now have geolocation capabilities. Popular geolocation apps and services mentioned include Foursquare, Facebook Places, and Yelp. The document also discusses challenges around privacy and monetization, and opportunities for building platforms and ecosystems around social and location-based experiences.

1. Geolocation The Next BigAugust 27, 2010@JoSanKu

2. The Next BigServicesMoneyEcosystemStrategy

3. Paris HiltonHilton, ParisParis Hilton @ Hilton, Parishttp://www.slideshare.net/vicchi/almost-everything-you-ever-wanted-to-know-about-geo-with-woeids

4. + =

5. My Geolocation Apps

6. Geolocation Apps6,000 Geolocation iPhoneApps40~50% of All Apps With Geolocation Attributehttp://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php

7. Daum Mobile Map App.Daum Maphttp://www.etnews.co.kr/news/detail.html?id=201006100292다음-김지현님 자료 중

8. Web Meets WorldOffline = Online: Life

9. web squaredSOCIALGEOLOCATIONREALTIME

10. Mobile web2.0 = Web Squaredweb2web2.0web1.01990 2005 2010 2013Who/What+When+Now HereQuality as well as Quantity

11. Next Big Thing

13. New Market, Green Ocean

15. Geolocation Serviceshttp://www.telecomcircle.com/2009/06/introduction-to-lbs/

16. Geolocation Checkin SNS

17. Dennis Crowley

19. SocialSNS: Communication & ConversationFriendlyGameCompetitionChallengeReputationRewardFunnyLocalLocal InformationLife LoggingInformative

20. Free Crowd Marketing2Engagement1Checkin3Reward

21. Mayor Specials

22. Dashboard for Owner

24. Foursquare Apps

25. Foursquare PhenomenonGeolocation Check-in

26. Convergence and Network Effect

27. SNS, Game, location, POI, Review

28. Online, Offline: Social Media for Real Life

29. Customers + SME: Casual Social Marketing

30. Revenue Models

31. Social Objects: People, Book, Songs

32. Foursquare Platform, Ecosystem, EconomyGame + Loyalty Programplatform for location-based games and tours

33. Twitter GeolocationEnable More Offline Interaction

34. Augmented RealityRedefinition of Location & Space

35. BumpGeolocation Transaction: Business Card, Money, Video, Interest

36. YelpSocial Local Service: Users’ Review

37. LocalStory, Yelp in KoreaUsersMobile Apps and Open ServicesSocial Graph,POI, ReviewCPSolution Providers4.8M SOHO and SMEAdvertisers

38. Facebook Places

39. Facebook PlacesBrings Geolocation into MainstreamSocial Web, Now GeoSocial Web

40. Mark Fidelman

41. Geolocation of The Internet of Things

42. Data to Value?Social, RealTime, Geolocation

43. Money: Revenue ModelsRewardSponsorshipAdSearchLoyaltyClickthrough15%~25% vs.1%CouponMarketinghttp://www.penn-olson.com/wp-content/uploads/2010/05/go-geolocation-r7.png

44. Platform and EcosystemMobile CarriersUsersDevicesDevelopersGeolocationAdvertisingSNS/PortalsGIS/Map/POI

45. Geolocation Value Chainhttp://www.telecomcircle.com/2009/06/introduction-to-lbs/

46. 12 Key Developments Fueling Geolocation Innovation

47. Apple?In Korea?

48. Hope ?

49. StrategyCreative Copy

50. Crowdsourcing

51. Convergence for Smart Life: Look Around

52. Meshup

53. Data, Not Only App. or Services

54. Balancing Privacy and Publicacy

55. Money within 6 Months

56. Learning by DoingChallengesPrivacy and Security

57. Still Niche Market, Mobile Device Constraint

58. Accuracy and Coverage of Positioning

59. Revenue Models

60. No Open Platform

61. RegulAtiOn (?)

62. Data to ValueTweet or Checkin @Pusan+Single+House at Seoul

63. 2010~2005-20091990-2004

64. How Soon?2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

65. OpportunitySocialMobile Web2.0Geolocation

66. Offline (with Online) > OnlineLocal Ad > Global Ad

67. TGIFs: We, AudienceTwitterGoogleiPhone/AppleFacebookSkypeLocal, Location…Our Life

69. Before After

70. Power to the People

71. @JoSanKu

72. 2010, SeoulgSNS, Geolocation Social Web2009, SeoulSocial Local Service & PlatformGeolocation @JoSanKu2000, CaliforniaIP Geolocation2002 Privacy & Security+$4MM1999, Seoul3 Patents1994, Texas 3D Campus Map