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SPANCO
Success mantra to lead generation
Presented by :
Abhishek Singh & Aniket Singh Malan
“Approach each customer with the idea of helping him
or her solve a problem or achieve a goal, not of selling a
product or service”
Brian Tracy
Lead Generation
Lead Generation is the action or process of identifying and
cultivating potential customers and initiation of customer
interest and inquiry for a business's products or services.
What is SPANCO MODEL :
5 STAGES OF A SALES CYCLE FOR SUCCESSFUL
SELLING
Stage 1 : Suspect
“Your Target Market”
Stage 2 : Prospect
“Qualified persons”
Stage 3 : Approach
“Meeting with qualified persons”
Stage 4 : Negotiation
“Mutual agreement on feature , Price etc”
Stage 5 : Close and Order
“Receiving Agreement , promissory note or Payment and
receiving orders”
Other Techniques for Lead Generation
Relationship marketing
Complementary partner referrals
Internet marketing and search engine
optimization
Telemarketing
Email publications
Event marketing
Print advertising
“Stop Selling , Start Closing”
Thank you !!!

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Spanco

  • 1. SPANCO Success mantra to lead generation Presented by : Abhishek Singh & Aniket Singh Malan
  • 2. “Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service” Brian Tracy
  • 3. Lead Generation Lead Generation is the action or process of identifying and cultivating potential customers and initiation of customer interest and inquiry for a business's products or services.
  • 4. What is SPANCO MODEL : 5 STAGES OF A SALES CYCLE FOR SUCCESSFUL SELLING
  • 5. Stage 1 : Suspect “Your Target Market”
  • 6. Stage 2 : Prospect “Qualified persons”
  • 7. Stage 3 : Approach “Meeting with qualified persons”
  • 8. Stage 4 : Negotiation “Mutual agreement on feature , Price etc”
  • 9. Stage 5 : Close and Order “Receiving Agreement , promissory note or Payment and receiving orders”
  • 10. Other Techniques for Lead Generation Relationship marketing Complementary partner referrals Internet marketing and search engine optimization Telemarketing Email publications Event marketing Print advertising
  • 11. “Stop Selling , Start Closing” Thank you !!!