Sales managers face many challenges including constraints, stakeholder conflicts, managing teams and priorities. They must have both business skills like managing sales processes and people skills like self-awareness, social awareness, relationship management and team leadership. Developing emotional intelligence helps sales managers improve their people skills using a model of self-awareness, self-management, social awareness, relationship management and team leadership. Key takeaways are the importance of practicing empathy, building people skills, self-assessment, effective self-management, strong relationships and resonant leadership.