The document discusses the major changes in communication, shopping habits, and the explosion of e-commerce in Spain due to the rise of digital technologies and social media. It addresses how these changes impact designers and businesses, and provides recommendations on how to adapt strategies related to marketing, distribution, training, products, and customer loyalty to thrive in this new digital paradigm. Key areas to focus on include social media presence and content, search engine optimization, email marketing, display advertising, distribution and shipping, ongoing training, original product design, and implementing a customer relationship management system.

2. What is Blonic?
• Have you anytime felt special?
• Marketplace
• We help disegners
• Ecommerce
• Photo report
• Body Point

3. A new paradigm
1. A new reality, do we really know it?
2. How does it affect to designers and craftmen?
3. How can we prepare ourselves?

4. Title
Text
Do we belong to it?

5. Title

6. Changes in the way we communicate
From the old phone to the social networks and Whatssapp
We communicate in a completely different way

7. Changes on the shopping habits
Everything at just a click

8. E-commerce has exploded in Spain
11,8 million
bought over
the last year
14% shop
online on a
regular basis
27 mill
internet users
16- 55 years
old

9. E-commerce has exploded in Spain
Tickets 14%
Technology
21%
Fashion
34%
Fashion is growing on the total e-commerce

10. E-commerce has exploded in Spain
49% buys
more than a
year ago
62% ask for
more digital
innovations to
the shops
42% who
doesn´t buy
online today
will do soon

11. Changes on the payment methods
We are witnessing a revolution on the payment
methods (Paypal, Bitcoin, Google Wallet, …)

12. Largest selection of products and services
Exponential increase in product offering, expertise and
portfolio of new customers

13. Changes in the distribution pattern
From old trucks to drones

14. Changes in the advertising world
From paper to digital multi-divice

15. What can we do with so much change?
Text

16. For sure we can´t continue as before

17. A new reality we can´t ignore
Marketing
Loyalty
… but we can cope with different levers
Trainning
Product Distribution

18. From the marketing point of view
Social
Networks
Search
Email Display
Ideally we should work in the four areas

19. From the social networks point of view
• Having presence in major Social Networks
• Be constant in time
• Add value to content
• Follow influencers
• Analyse how my audience behaves

20. From the search point of view
• Realizar campañas segmentadas
• Analyse permanently ROI
• Use several search engines
• Study well competition
• Why not do campaigns out of Spain?

21. From the email mk point of view
• Use reliable databases
• Use promotions in order to incentivize leads
• Analyse return on sales
• Space campaigns in time
• Be careful with duplicates users

22. From the display point of view
• Do micro campaigns
• Try segmenting
• Search niches
• Define the goal of the campaign
• It helps us to build brand awareness (no sales)

23. From the distribution point of view
• Include shipping cost in the final price
• Fast shippping product
• Facilitate the return of the product
• Clearly state policy changes
• Offer alternatives to change

24. From the training point of view
• Take courses online or in person
• Read news and case studies
• Renew constantly

25. From the product point of view
• Design original products
• Assuring quality of raw materials
• Respect the environment
• Making quality photographs
• Label describing the product

26. Quality of pictures
BAD QUALITY GOOD QUALITY

27. From the client loyalty point of view
• Implementation of a CRM system
• Encourage frecuency of shopping (birthdays,…)
• Facilitate product return
• Participate in shows and events
• Establish ongoing communication over time

28. Is that clear enough?
Thanks

29. Ignacio Pinuaga
Twitter @nacho9897
ipinuaga@blonic.com