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Moving with the times - E-Tourism 14Sep16

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Taking note of the travel and tourism trends, and how to make sure we keep up with them for local tourism and destination marketing at the City of Ekurhuleni Tourism Conference 2016 #COETourism

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Moving with the times - E-Tourism 14Sep16

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  2. 2. 2 MOVING WITH THE TIMES E-TOURISM TOURISM CONFERENCE 14 SEPTEMBER 2016
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  4. 4. 4@william_price
  5. 5. MY ME & WHY NOW? 5 The INTERNET GUY at South African Tourism that was asking for forgiveness and not for permission. With more than 15 years of digital and internet experience in agencies and working on client side, and also having been the CTO at Flights.com Southern Africa. Travel remains the biggest commodity sold online despite the global economic down turn, and has eclipsed Gold in the South African GDP, and last year more than 1Billion trips were made and more than 90% of those travel decisions have been made online… Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  6. 6. 6 AGENDA TRENDS that travel executives believe we now need to pay attention to Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted REALITY the stuff that consumers are using, sharing and doing that has changed
  7. 7. TRENDS 7 Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
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  9. 9. CONTENT IS KING 9 The CONTEXT IS QUEEN so don’t think that all you now need to do is create lots more content and make sure it’s everywhere - making sure that you pay attention to the 4 Cs is critical in your content marketing efforts. Context. Content. Curation. Creation. Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  10. 10. 360 VIDEO 10 The Visit Hamilton Island 360 video on YouTube demonstrates just how fast and how far 360 video has gone recently in the Destination Marketing and Travel space. The 360 video trend is one we cannot ignore now that consumers are more keen to experience more of the destination before they decide to go. If a picture speaks a thousand words… Then video goes well beyond, and 360 video starts to take us into all kinds of new possibilities. https://youtu.be/lJype_TafRk Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  11. 11. VR 11 The Virtual Reality applications for travel and hospitality allow users to experience an immersive video and audio designed experience to allow users to experience a destination or experience without being there in person. VR has been tipped to be one of the emerging trends that destinations need to incorporate into their marketing and content creation projects going forward. Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  12. 12. AR 12 The Augmented Reality essentially becomes a data imposed layer of information that is projected over a normal visual scene that enhances the picture for the user with much more information that is relevant and useful. AR has been used very successfully in language and mapping applications like Google Translate and directional maps for transit systems. Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  13. 13. SEARCH 13 The SEARCH marketing you do now needs to take the consumer’s specific needs and perceptions front and centre. They expect to find what they are looking for, fast, easy and specific. The average US consumer now searches on average using a search phrase 27 words long. Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  14. 14. MOBILE 14 The MOBILE DEVICE has changed everything. Consumers do more with their mobile than any other device and expects that your content and your property or attraction or service can be found and experienced in a mobile friendly format. Today there are more mobile searches being done than ever before and consumers want everything on their mobile. Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
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  16. 16. REALITY 16 Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  17. 17. UBER 17 The Digital Disruptor has completely redefined the travel transportation sector, and also reinvented and taken over the ride-for-hire sector globally. More than 8 Million users and 2 Billion rides In 400 cities, across 70 countries Is 5 years old and the daily average of new Uber drivers is 50,000 Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  18. 18. AIRBNB 18 The Accommodation Disruption thanks to AirBnB has been moments and has completely taken the hospitality industry by storm. Total Valuation of US$25 Billion Average stays per night 500,000 In 57,000 cities, across 191 countries with 41,373 active listings in NYC alone Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
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  20. 20. CONSUMER 20 The CONSUMER is no longer the same animal and cannot be tamed using the old tried and tested mass media marketing and advertising methods. The new consumer is totally different to who we thought we once knew. Always on Always connected Constant needs for instant gratification and uses social media, peer to peer recommendations and wants to feel, experience and share more than before Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  21. 21. SOCIAL 21 The SOCIAL MEDIA REVOLUTION is here and has already changed everything. SEARCH: “socialnomics” Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
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  23. 23. SOCIAL IS BUSINESS 23 The SOCIALNOMICS Effect is impossible to miss and has become big business across the world, and has completely revolutionised the way businesses, marketers, brands and consumers interact. It’s no longer a question if you need to do social media, it’s all about how well you do social media. Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
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  25. 25. 25 copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted FOCUS 25 CONSUMER know them, find them, use them like your business depends on it ECONOMICS the business, beliefs and value drivers are critical ENGAGE with your audiences, fans, friends, partners to unlock new opportunities
  26. 26. 26 NEXT STEPS EXPERIMENT with you business, your customers and your value proposition TEST the model, the processes and the people in every area to find success and repeat it ADAPT or die trying to make the needed shifts and changes to delight your customers again
  27. 27. THANK YOU

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