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The power of storytelling Mushambi Mutuma

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Mushambi Mutuma presents at the #MassiveHACK in Durban as part of the #HACKTOURISM event held at Design Factory in Durban, 24 August 2018.

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The power of storytelling Mushambi Mutuma

  1. 1. Unlocking the power of storytelling August 24, 2018 #HACKTourism
  2. 2. is king the story
  3. 3. • Exposition • Rising Action • Climax • Falling Action • Final Outcome It’s been perfected
  4. 4. “Storytelling may seem like an old-fashioned tool, today — and it is… That’s exactly what makes it so powerful.”
  5. 5. Data can persuade people, but it doesn’t inspire them to act.
  6. 6. Telling stories can be a common thread that knits the culture together
  7. 7. $1T $368B
  8. 8. the golden circle
  9. 9. PEOPLE DON’T BY WHAT YOU DO THEY BUY WHY YOU DO IT - SIMON SINEK
  10. 10. The greatest entrepreneurs build for impact; not for profit (alone) Giving Average Joe’s, world class experiences Be of service Connecting Everyone
  11. 11. “YOUR PURPOSE IS YOUR ARTICULATED BRAND. IT IS AN OVERFLOW OF YOUR IDENTITY & VERY ESSENCE OF WHAT MAKES YOU, YOU”
  12. 12. the golden circle
  13. 13. our challenge Creating effective messages that drive engagement amidst the overflow of content
  14. 14. • AVERAGE ADULT’S UNDIVIDED ATTENTION SPAN IS 8 TO 15 SECONDS • STORIES ARE 22 TIMES MORE MEMORABLE THAN STRAIGHT FACTS the numbers
  15. 15. solving it
  16. 16. a human face
  17. 17. drive interaction
  18. 18. create conversation
  19. 19. • beyond the How & What • stories feel something • stories inspire to do your story understand
  20. 20. • why does it matter? • what’s important here? • be clear & direct your story communicate
  21. 21. your story sustain • inspire loyalty • create value • keep sharing
  22. 22. Mushambi Mutuma mushambi@mushambimutuma.co

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