Car culture powerpoint - Nathan Webster

1. INSUFFICIENT
FUNDSD O C U M E N T I N G T H E L A T E S T A N D
G R E A T E S T I N C A R C U L T U R E

2. PERSPECTIVE
Internet Marketing has exploded to the likes of Facebook, Twitter and
YouTube. The ever increasing use of internet based applications is a
great use to target a market.
has over 800 million users , and
over 5050% of
50% these users log on every
day!!
Twitter has over 300 million users and
Growing rapidly.
There are over 120 million YouTube video and
roughly 200,000 videos are uploaded daily!

3. STATE OF TECHNOLOGY
The ease of internet
accessibility is
becoming easier
with the use of
mobile phones and
tablets.
mobile applications make it easy for
users to find what they are looking
for and very convenient to use.

4. Insufficient funds
We represent car culture and aggressive fitment
lifestyle in the greater Toronto area. We are all true
car enthusiast with a passion for automotive
customization. We don’t discriminate we welcome
anyone and everyone while creating new friendships
and
community.

5. PERSONA
We want to be perceived as a reliable local car culture website that will
appeal to the masses and internationally. Respecting all works of art
and having a great time is what the car culture scene is all about.

6. BLOG POSTS
 Rotiform is Blowin up
 Support Locally
 Childhood Hero
 Ol’ School Nu School
 Rough World
 Low Life
 Go For Broke
Also include a pictures, video and merchandise page

7. SOCIAL MEDIA
http://www.facebook.com/Insf.funds
http://twitter.com/#!/insuficentfunds
http://www.youtube.com/user/InsufficientCarLife

8. PERFORMANCE
Over the course of two months I have had great progress through my blog.
Through the help of Facebook and Twitter I have received recognition
from rebuttable car culture websites. Also visits from all over the world
and also lots of return visitors.

9. Insufficient funds has had over 100 visits with 21.5% of people returning to the
website.

10. I have used Facebook to
reach and involve over 56
people. I have also got the
likes from people in the
automotive industry such
as
“scrappedcrusaders.com”
and individuals that work in
the industry.

11. Twitter has been my most successful social media tool. I have attracted over
80 users and have been recognized by some large car enthusiast websites.
My blog has been retweet by these websites and also got some to follow
@insufientfunds on Twitter.

12. Followers

13. Re–Tweet’s

14. Insufficient car life YouTube channel documents all of the best
videos I have come across on YouTube that truly document the
car culture lifestyle.

15. RECOMMENDATION
A new home
• Plan to register a website
for insufficient funds by
may 2013
• Plan to organize 1 car
show over the 2013
summer and also get 4
local meets planned
through the help of
Facebook and twitter.
• Will get merchandise
made, such as stickers, t-
shirts and lanyards to
promote these car shows
and other car shows I go
to.

16. RECOMMENDATION
• Need to make the blog have more consistent post. Would also like to
document more of a lifestyle
• I can do this by documenting things affiliated but not directly related to
the Cat modification scene
• The demographic is all roughly the same and is an easy group to target
at community events such as car shows and local car meets.
• I would also like to make these blog post to be made up of 90% of local
content.
• This would include our own production short film, photo-shoots and
car owner documentaries and interviews.

17. RECOMMENDATION
• Need to use some PPC and display ads to optimize the visibility of the
Insufficient funds website on the internet
• Would like to keep costs low for this website so can not use lots of
these tools but need to optimize search engines.
• I would like to put these ads on the selected websites:
1. Stretchandpoke.com
2. Stancenation.com
3. Canibeat.com
4. Speedhunters.com
5. Simplyclean.com
6. Wfsu.net
7. Stanceiseverything.com
8. Vwvortex.com
9. Euromedian.com
10. Fatlace.com

18. RECOMMENDATION
• Use Facebook to create groups and advertise the organization of
shows/meets
• Use Facebook to place orders for merchandise and link them to the
website.
• Use Facebook to document photography and photo-shoots that are
organized.
• Use other organizations in the industry to help promote car shows and
meets through twitter.
• Use Facebook and twitter to appeal to people all over the world and
include more of an international perspective to Insufficient Funds

19. RECOMMENDATION
Affiliate Marketing
• Need to organize and team up with large organizations in the Toronto area to
promote my car show and local meets
• This would be a great way to spread the word of insufficient funds and also
be bringing two specialty groups together (European /Japanese)
• With the help of twitter, Facebook and regional forums we can organize a
large portion of the Toronto modified car scene.

20. RECOMMENDATION
• Mobile marketing would be a very powerful tool to use.
• Insufficient funds mobile website will have a QR code which will lead
them right to the insufficient Funds mobile phone application
• We can make stickers with this QR code so when people see and
insufficient funds sticker on a car and want to find out more they can
use their phone to see more about what Insufficient Funds Represents
• Great exposure at car shows and local meets.
• Can hand our stickers with the QR code on them so wherever people
stick them it will be a gateway for information regarding the modified
car scene in Toronto.

21. RATIONALE
• Insufficient Funds has the capability to become a well know Canadian
car enthusiast website because there is a lack of Canadian based
addresses.
• With the help of social media tools and ads insufficient Funds can
become internationally known
• My ultimate goal with this would be to create an overnight car show that
has sufficient grounds for camping and live music performers to keep
everyone entertained.
• Organize a festival more than a car show with entertainment for
everyone.
• Just the beginning for Insufficient Funds Car Culture