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Social Media Strategy

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CLARINGTON TOURISM SOCIAL MEDIA STRATEGIES
Engaging our Clarington Tourism visitors through the following Social Media Channels:
TWITTER
FACEBOOK
INSTAGRAM
WORDPRESS BLOG
WHY BUILD A SOCIAL MEDIA STRATEGY? IN ORDER TO UNDERSTAND WHAT YOU WANT TO ACCOMPLISH YOU HAVE TO UNDERSTAND WHAT IS POSSIBLE • Enhance CT brand awareness • Protect the CT reputation • Enhancing our public relations • Extending our customer service • Build a community of advocacy • Facilitate research and statistics • Drive increase in visitor
SELF ASSESSMENT
WHAT ARE THE GOALS?
MEASURE THE GOALS
DEFINE THE TARGET AUDIENCE
UNDERSTAND THE AUDIENCE
MARKET INTEGRATION
DEPARTMENT INTEGRATION
CULTURE CHANGE
TIME CAPACITY
CAMPAIGN SCHEDULING
HOW MUCH IS RIGHT?

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Social Media Strategy