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NxSE Datamarketing


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a Simple 7 Step Plan to get you 3.0 Tourism to consider and convert from integrated content campaigns
Reunion, 3 October 2017

Published in: Marketing
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NxSE Datamarketing

  1. 1. a Simple 7 Step Plan to get your 3.0 tourist to consider and convert from integrated content campaigns Datamarketing
  2. 2. Consumer Business
  3. 3. “wikipedia” datamarketing Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
  4. 4. Why Datamarketing? • Information that we have which needs to be turned into meaningful data that we are able to apply to the business (What) • Insight comes from understanding the information based on the consumer behavior and sales information (Why) • Collecting and creating campaigns from the information and the insights is what we need to do to be able to profit from the datamarekting (How)
  5. 5. Database marketing for travel • How do we get and qualify the 3.0 tourist? • What information do we have to work from? • How do we store, and analyze and then understand the information to use in our marketing campaigns? • What do we need to integrate the information and insights into our campaigns and overall marketing efforts?
  6. 6. Basic approach that applied The 5Cs • Consumer • Communication • Channel • Competitors • Capabilities What we need to consider • Content • Capture • Campaign • Convert • Continue
  7. 7. Do you have the tools? • The tools to store the information • The tools to interpret the information • The tools to turn information and data into insights • The tools to get your campaigns to be data driven • The tools to measure the campaigns • The tools to convert the data into marketing iterations • The process to follow to make it work
  8. 8. Don’t worry…
  9. 9. 7 Steps
  10. 10. 7 Steps
  11. 11. 7 Steps
  12. 12. 7 Steps
  13. 13. 7 Steps
  14. 14. 7 Steps
  15. 15. 7 Steps
  16. 16. Finally • Keep it simple • Keep it on strategy • Keep sharing it